Video testimonials can help you grow your real estate business while differentiating you and/or your team from your competition.
Social Proof. You may not recognize the name but you no doubt know exactly what it is. According to Wikipedia, “
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation”
Sounds confusing I know, and yet you and I do it every. single. day.
If you have ever bought anything on Amazon and you read the reviews of people you don’t know before buying or walking away, you were affected by social proof. You’ll see social proof up and down your social networks in the form of influencers or celebrities endorsing a product or service. “The Social Proof Theory” as it’s called has been persuading us to buy a product or service for years. “9 out of 10 dentists recommend Colgate…”. sound familiar? Marketers have known for years that testimonials significantly increase the chances of a product or service being bought.
As a real estate agent, happy buyers and sellers that have worked with you or your team in the past is the best marketing resources you have or ever will have. Still most real estate agents don’t have any testimonials. Sure, Iv’e seen the 5 Star Zillow Review images with 3 or so lines of text “Stephen was great, highly recommended” which is certainly better than nothing, but those images lack content, we can’t see the body language of the person as they discuss why they chose you or your team over the 60,000 other real estate agents and the result they received after doing so. This is where video testimonials can be very powerful. Unfortunately too many consumers believe all real estate agents are the same. A good video testimonial can clearly demonstrate how you or your team is better and different than your competition while building or reinforcing the brand of you.
There are many benefits to leveraging video testimonials in your business
– They build credibility and trust.
– They create emotion which other mediums like text don’t do easily.
– They give your brand a face.
– They are actually interesting.
– They are easily consumed and shared.
In the absence of value consumers choose based upon cost…. because it’s not you talking about how amazing you are (which most consumers don’t respond well to, a good video testimonial can clearly demonstrate your value and even better…. the buyer/seller giving the testimonial is inserting you and your team into their social network through social proof.
We are experts at getting the best testimonials from our clients, clients. Our video testimonials are beautiful, they have a story to them, not just a talking head but visuals of you with them to help tell the story. Video testimonials should be added/embedded in your website, shared via social media, uploaded to YouTube, added to email signatures and sent to past, present and future buyers or sellers. The next time you have a client that raves about you or your team, bring your boys at HUB in to document the amazing job you did.
Book your video testimonial with Hub Media Company at https://go.thryv.com/site/s0vrbgy310issq3w/online-scheduling