“A real estate website home page video makes an immediate and valuable impression while differentiating you from your competition”
Where is your office? Some of you will say it’s in your home, or a Class A office space in Scottsdale Quarter, Old Town Scottsdale, Central Phoenix or the East Valley. And you know what…. You’d all be wrong.
Your definition of your office is where you go to work, to email, scan, have meetings, that kind of thing but I would submit to you, that’s not your office. Your true office is where the consumer, which is your ideal client ,would go to learn more about you, and that is most likely not your physical office at all.
If you’ve been in this business for 5 years or longer You’ve already noticed most of today’s buyers/sellers don’t want to come to your physical office anymore no matter how nice it may be. Even if you have a water wall, branded water bottles, even a director of first impressions, it doesn’t help, for many, coming to a physical office is an inconvenience, they would rather meet you at the property that they are interested in (that they more likely than not, found themselves, online.
My definition of your office is not a physical location at all, it’s your website. This is where buyers and sellers would naturally go, to learn more about what you do, where you do it, why you do it and how you can help them. Your real estate website is your true office. It’s where they can search for homes, read/watch your testimonials from past clients that you’ve helped, read/watch your monthly market updates that (lets be honest, happen every 6 month if that). Your real estate website is your brand, it is your storefront. A good real estate website will naturally incubate your future clients because they will come back again and again. Heres the best part, the longer someone stays on your real estate website, the more likely it is that they will choose you as their real estate agent. This is why its imperative to fill your real estate website with content…….good, valuable, unique content that clearly differentiates you from your competition.
Your real estate website has it all (or should) there is only one thing missing…. A video on the homepage. Your homepage video is the first experience new customers have with your business which is your brand., its like a virtual handshake. They say “you don’t get a second chance to make a first impression and a good home page video makes a memorable and valuable first impression.
Your home page video can be as simple as a video collage of recognizable areas and some text of areas you serve (with no sound) or as sophisticated as a video with you talking and additional footage showing you and/or your team out with buyers, in a listing presentation, in well known areas, In the areas your serve.
While its called The home page video it doesn’t just get used on your home page. It should also be added to social media, used in ads, uploaded to YouTube, added to a CRM, email signatures, even emailed to potential customers in advance of first meetings.
A homepage video provides a unique and valuable opportunity to engage with your past, present and future customers while showcasing your brand, and leaving a lasting impression.
Unfortunately many consumers believe all real estate agents are the same, but a good homepage video could the reason you stand out from the others. You don’t get a second chance to make a first impression, and a good home page video makes an instant, memorable impact. Ready to get started? Reach out to your boys at HUB today to start your homepage video.
Book your website homepage video with Hub Media Company at https://go.thryv.com/site/s0vrbgy310issq3w/online-scheduling
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