Hello, I’m Stephen Garner, founder of Hub Media Company right here in Tempe, Arizona.
I started using video in my business back in 2008. It changed my business. I worked in the real estate title industry for 13 years, an industry with over 60 companies just like mine that all provided the same service, the same product, (title insurance) at approximately the same price. Introducing video marketing into my business helped me differentiate myself from my competition, get found online, helped me grow my business and ultimately helped me make more money.
Over the years I’ve had numerous businesses from around the country reach out regarding the benefits of video. Ultimately I chose to leave the title industry in pursuit of my passion – helping business owners like yourself grow their business by leveraging the power of video marketing.
Look Around You
I don’t need to convince you about the value of video. Everywhere you look you see it already. If you have kids or grandkids, they are using your iPhone, iPad, Droid, HTC, Kindle – not to search the internet but to watch videos. You have already noticed your Facebook news feed has exploded with videos and you know they work because you are clicking on them and watching! When you search online using a search engine like Google you are selecting the video result 80% of the time. No, I don’t need to convince you of the value of video. You, already know. What I do need to convince you of though is this – video is affordable.
Video Is The Medium
It used to be good enough to just “do” video. Not anymore. Now your competitors are starting to leverage video which means you now need “good” video. So what’s good video? Great question. Before we go into that let me tell you this – video is the medium. Video is the delivery method. I like to say “video is the needle”. It’s not the needle that is important, it’s what is INSIDE the needle (medicine, vaccine, vitamins) that matters. Same thing with video. It doesn’t matter how great your video is, how professional it looks, how great the audio or graphics are – if your video doesn’t not add value to the end user, your target audience – your ideal client. This is where most video companies go awry.
Content Is KING
I’m a content marketer. Before video I was a blogging machine. I understood what my ideal client was looking for. I used this information to create content that helped them find me online. When they found me, I spoke in ways that addressed the problems they faced and how I could help them solve them. Do you know who your ideal client is? If I don’t know the name of your business, how can I find you online? This is where the content comes in. Content as they say is KING. Content is the reason CraigsList, arguably one of the ugliest websites on the planet, is one of the top 10 websites in the United States and one of the top 60 websites in the world. What are consumers looking for? The content. Content. Is. King. Good video educates and informs. Good video solves a problem and good video makes the consumer smarter. Over the years I’ve learned – it doesn’t matter how great a video is, if no one, or the wrong target market see’s it.
Today’s consumer is learning more about businesses online before ever stepping foot inside it. They are learning about businesses like yours from Facebook, Twitter, Google, Yahoo, Bing, Pinterest. The majority of them given the choice, will choose a video to learn more about a business than text. Video increases the consumers understanding of your product or service by 74%. Below are some video statistics you can’t afford to ignore
- YouTube is the #2 search engine in the world – behind Google (which owns YouTube)
- 1/3 of all online activity is spent watching videos
- 26% of consumers look for more information about a product or service after watching a video
- 22% of consumers visit the website named in a video ad
- 80% of online visitors will watch a video, while less than 20% will read printed content in its entirely (you’re obviously in the 20)
- Click through rates (CTR) increase 200% -300% more when a video is included in an email
- 50% of consumers watch business videos on YouTube once per week
- By 2020 80% of all online traffic will be video
- The average consumer is exposed to to 32 videos each month
- 80% of consumers remember the video ads they watch
Business owners like yourself likely spend significant marketing dollars on print advertising yet when you check your mail (which if you’re like me, you likely only check 1 – 2 times per week) you do so over your garbage can. The reality is, print marketing has become more expensive while becoming less effective. The best indicator of consumer behavior is to look at your own behavior. Where do you go when you have a need? When searching online do you choose 1 of the 10 bland looking links in Google or do you select the video?
Video Is Not Expensive
Now that you understand the significance of video you may be thinking “but video is so expensive!” Well, what if I told you, you could have a video that explains the value of your product or service to the consumer, and the education to help them find your video in search engines like Google, YouTube, Yahoo, Bing, Facebook etc for less than $1,000. That’s less than you probably spend on a mailer – which has the shelf life of a Chinese dinner. Video can last FOREVER. Yup. It’s true. Video doesn’t have to be expensive but good, targeted video marketing is priceless. At Hub Media Company we use state of the art cinema cameras, lighting, audio, TelePrompTers to tell the story of your product or business. These videos can be added to emails, syndicated through social networks, even used in combination with your existing marketing. With studios in Tempe, right off University and the 101, we have the passion, the equipment and the knowledge to help you grow your business with the power of video. From initial concept, to script development, shoot, voiceover, edit, promote online – we do it all.
Ready to learn more about how Hub Media Company can help your business? Please fill out the form below or call us at 480-223-8113 for a free, no obligation, consultation.