One of the most effective ways for a REALTOR®/real estate agent to market a new listing is by creating a real estate video of the property. The listing video or property tour is one of the most effective types of real estate video. The listing video highlights the features and benefits of the home in a visual way. The consumer can see where the couch is and where theirs could go. They can see how big the rooms are relative to the bathrooms relative to the home itself. This is detail consumers care about that is hard to convey in pictures or text. Video helps the consumer mentally move in to a property.
Making a real estate video of a new listing is important but what’s just as imperative is the REALTOR® or real estate agent introducing the property to the consumer. This is priceless marketing, what I call stealth marketing, as the real estate agent is in front of the consumer at the moment they are most interested in hearing what they have to say.
I have always encouraged my clients to be in front of the camera. There are many benefits to using video in real estate, one of them is the relationship the REALTOR® can begin to build with the consumer – through video as 80% of what we say is conveyed through our body language.
When I shoot the video introductions I typically look for the most interesting area of the home, something visually pleasing the viewer would be interested in. Sometimes that is in front of the house, sometimes it’s in back or at the community entrance and sometimes it’s next to the pool.
On Friday I was working with Amy Jones of The Amy Jones Group at RE/MAX Infinity. Amy is without a doubt one of the most popular REALTORS using video in their business. We’ve shot well over 100 real estate videos together, on Friday I was at the right place at the right time to see her, rather video her – falling in the pool. As luck would have it, I recently purchased a new camera in Canon’s Cinema line so I used my DSLR (now my “B” camera to capture a 2nd angle of the intros). Amy’s dip in the pool was well documented 🙂
Amy likes to demonstrate in her videos. On Friday she chose the backyard. It was over 110 degrees out – stupid hot. As she bent over the pool she was supposed to dip her hand in the water, splash it on her face as she said “so refreshing!”. Only one problem, well actually two – she lost her balance and fell in the pool! People say LOL all the time, you see it thousands of times on facebook, twitter etc. I literally did LOL, until I realized (and this is the 2nd problem) she was wearing a $650 Sennheiser lav mic. Not so funny.
Luckily I have 2 sets of everything and a business insurance policy that covers all of my video and photography equipment regardless of why the loss occurred – theft, drop and yes – falling in a pool. Note: if you choose to get into real estate video, get a good insurance policy and stay away from the pool!