Video is a forward thinking real estate agents best friend. There are so many benefits of using video in your real estate business.
I’ve been producing real estate videos in Phoenix since 2008, first for my personal marketing and then – my clients. Over the years I’ve noticed there are 3 types of real estate agents when it comes to using video to sell homes.
Types Of Real Estate Agents
The Forward Thinker
The forward thinking real estate agent is just that – forward. These are the types of real estate agents and real estate teams that are always looking beyond the horizon for the next trend, for the next tool they can employ to help their business and their clients. These are the agents that you see all over facebook – posting their latest HD property video or green screen video designed to educate and inform the consumer.
The Competitive Real Estate Agent
The competitive real estate agent in regards to video marketing is one looking for a competitive edge. This is the real estate agent interviewing for a listing that KNOWS they are competing against other agents or teams that may have a better reputation or do more business than them. This is the type of agent that wants to WOW the seller so they offer something that they know the seller will love – an HD video of their home.
The Reluctant Real Estate Agent
The reluctant agent is late to the party. This is the agent that is technology challenged. The agent that misses the days where all he/she had to do was enter a listing into MLS for it to eventually sell. This is the agent that will do the minimum to market their listings. Probably took pictures with their iPhone or iPad, maybe even created black and white flyers made in Microsoft Publisher. This is the agent that will reluctantly offer video to their seller when the days on market start to creep north of 90 days. This is the agent that will reluctantly offer video when the seller starts getting anxious about activity on their home or lack thereof.
Which Type Of Real Estate Agent Are You?
So, which type of real estate agent are you? Regardless of what type of agent you are, you have an opportunity to leverage real estate video in your business to extend your reach, brand yourself and/or your team, get found online, convey value and yes – sell more homes. We shoot for some of the top real estate agents and title companies in the valley and would love to shoot for you too. From HD tours and lifestyle to green screen and screencast we’ve got you covered. All you have to do is fill out the form below. We can help you create a video strategy, a strategy that can be weaved into your current marketing plan or take the place of it, even if your plan consists of 100% direct mail. Yes, video works with direct mail too. Click here to view our portfolio