Let’s play a game. Take your REALTOR® hat OFF and put your CONSUMER hat ON. OK, now that all those REALTORS are gone let’s talk about your experience as a buyer, as a consumer. Ready?
OK, you are married, you have 2 kids and work a 9-5. You live in an apartment. Your wife has just told you the good news – You’re having another baby! Isn’t that GREAT!?? While the emotions of “OMG what are we going to do!?” go rushing through your head you have a moment of clarity – this 2 bedroom apartment is too damn small. It was OK, when you only had TWO kids, they could share a bedroom, the bunk beds worked great but with a 3rd baby on the way you need a new crib! Literally and figuratively.
It’s been a few years from the housing meltdown in Phoenix, when the world seemed like it was caving in on itself, you’ve come a long way from that. Your spouse was laid off, you lost your home to foreclosure as did many of your neighbors. You’ve learned your lesson, you could have bought another home last year but you wanted to wait, there was no rush. Well, there is now.
After the kids go to bed you grab the laptop and meet at the kitchen table, this is where all the important decisions are made, tonights important decision: a new house. You quickly go over the “must haves” and the “like to have”. 4 bedrooms made the “must have”, 3 car garage landed on “like to have” as did pool, walk-in closet and large yard.
Now that your list is made, you, like over 90% of consumers head online – to a search engine Google, Yahoo, Bing or 3rd party aggregator like Zillow, Trulia, REALTOR dot com. Your first search returns over 100 homes in the area that could fit the bill. You bypass the paragraphs of meaningless text “honey stop the car!” and “pride of ownership” and head straight to the pictures, why read anything about a home for sale if you don’t like the way it looks right?
The pictures are all over the map. Some are too dark, some are too light, some have the real estate agent IN the bathroom mirror holding a smartphone glowing because of the flash, some are orange and look almost 3D – too much HDR. A few even showed sleeping kids in the beds. Real estate pictures are so random, “why do real estate agents take such bad photos?” you think as you shake your head in disgust.
Don’t real estate agents know how important good pictures are? The picture IS the first impression. You skim from listing to listing looking at the pictures. Then you see it. It’s like a mirage in the middle of the desert. What is it? A VIDEO!
If pictures are awesome, a good video is EPIC! You feel like you are there at the house. You find yourself looking at the living room thinking “our couch could go there”, the granite countertops, the master suite. You begin to imagine what it would be like to live in that home. Maybe this house is for you, maybe its not – one thing is for certain though – you are now looking for homes for sale WITH VIDEOS.
Put your REALTOR hat back on. Dont you owe it to your sellers to provide this kind of professional marketing? NATIONALLY, less than 12% of real estate agents are using video in their business. Unfortunately this 12% factors also includes those agents walking around a home with an iPhone or iPad narrating as they walk throughout the home, in reality that 12% is more like 1% doing it right. Professional cameras, audio, titles, transitions, branding, story in FULL HD, 1080p.
This is what we do at HUB Media Company, we create cinematic HD real estate tours that bring your listings to life. NAR reports
“73% of sellers report they would list with a real estate agent that would use video to market their property”
You can expect this number to increase significantly. There are many benefits of using video in your real estate business. Not only will you differentiate yourself from your competition, you will get found online and keep visitors on your website longer. The above real estate video is an example of an UNBRANDED video for use in the Multiple Listing Service, below is a compilation of our branded tours.
We will make your listings and your marketing POP, contact us today to schedule your next real estate video.