Video, once reserved for the most savvy real estate agents is now seemingly everywhere. Most real estate agents are using some variety of video in their real estate business whether that be Facebook live, professional cinematic home tours or even the Zillow walk throughs. Video is very effective when used properly to educate and inform consumers, market properties for sale, build brands and much more. Whether you are a savvy video pro or just getting your toes wet, there are some videos that are, in our opinion, essential for every real estate professional.
7 Videos Every Real Estate Agent Should Have
The Home Page /About Us Video
This is the video that is on the front of your website, ya know your store front. And that is exactly what a good website is. The web is where consumers are going to learn more about you, what you do, where you do it, what others say about you and how you can help. This video should clearly identify what makes you better and different that your competition. Not braggadocios though – most people don’t respond well to this, but presented in away where you are clearly the choice. People do business with people they like and trust. This style video shows the personal side of you and if you are comfortable with it, your family. Where are you from? What did you do in your past life? Why were drawn to real estate? Why do you like helping people and how do you feel when you are able to help them? When done right this video style will humanize you, bringing consumers closer. This video not only lives on your website home page but also in your email signature, business cards, social media – everywhere.
Tips and How To Videos
How do I….. Where should I…. What is……. There are millions of consumers typing these very words into search engines like Google and YouTube every day. They are making themselves smarter. Every real estate agent should be creating regular content for platforms like YouTube. YouTube is the 2nd largest search engine in the world behind Google, which owns Youtube. What are your best tips for buying a home? Where are the best places to visit? What about getting a home ready for sale? Should I go with the bank that has my checking account or would a mortgage broker be a better idea and why? What are some of the best areas to buy a home right now and why is that? Making these style videos will not only help consumers find you online, but will also show your expertise and experience without resorting to that braggadocios marketing we referenced above.
The Community Video
Who makes the purchase decision when it comes to real estate? Women! Correct. And did you know most women know what community they want to live in next? It’s true, ask them. Ask someone in the Phoenix area where they live and they probably won’t say Alma School and Ocotillo, the will say “Ocotillo”, not Val Vista and Baseline but “Val Vista Lakes”, not Mountain View and Via Linda but “Scottsdale Ranch”. This is because we identify with the communities we call home, they say something about us or who we think we are. Community videos are not only great to show your expertise on a community but also to help you get found online. When my mom found out we were doing one for Fulton Ranch she couldn’t wait to send it to all her friends back in Upstate New York – turns out the people that live in these communities share them as well.
Most real estate agents tout themselves in their marketing which can come off as egotistical or braggadocios as we said earlier. Testimonial videos are the 21 century version of the written testimonial from years past, ya know the “I highly recommend Pat or Bill, he was great!“, only on steroids. A good testimonial video will tell other consumers how you saved your clients time and money, how you helped them realize their home goals, whether that be buying or selling. And the best part- it’s the agents client that is telling the world about the agent, not the agent themselves. Video testimonials are the ultimate form of social proof which humans are easily influenced by.
Cinematic Property Tour Video
Did you know 80% of consumers, when given the choice between photos and video of a property will choose video? Yup it’s true. Fortunately for you less than 3% of real estate agents are using video to market their properties for sale. A good cinematic property video will create emotion, a necessity in selling big ticket items – like real estate. This style video will help the consumer mentally move in to the property, they can see where their furniture will go, which child will get which room and the marble, onyx and granite countertops accented by the stainless appliances. And because the real estate agent is in the video introducing the property it is priceless face time at the exact moment the consumer cares most about what you have to say and they want their property marketed like this! The cinematic tour video goes on YouTube, social media, the agents website and used in facebook and instagram ads.
Facebook Live Videos
When it comes to marketing your product needs to be where the eyeballs are, YOU are the product, and the eyeballs – they are on Facebook. Facebook is where we accidentally discover content. Facebook live videos, when done effectively, can create engagement and help you build a community.
Video email can help you personally connect with potential prospects and customers. Did you know people are 80% more likely to do business with people they can see compared to only speaking on the phone or through email? Yup. Agents can use video email per customer or per project. Real estate agents can use video email for thank you’s, communicating with your sphere of influence, following up with cold leads, new clients and so much more. The key with video email is to keep your message short and to the point. Always make your video emails as valuable as possible. I know I said 5 videos but next one is a bonus…
Some of The 7 Videos Every Real Estate Agent Should Have can be done with an iPhone and some good lighting but others would be best done by a professional. At Hub Media Company over 90% of what we do is in the real estate space. If anyone can help you create your story and tell it to the world it’s us. Please fill out the form below to chat about how we can help.