As real estate agents rush towards video I see many of them making a crucial mistake. Hi, I’m Stephen Garner, President of Hub Media Company, one of the valley’s leaders in real estate video production in Phoenix.
Savvy real estate agents are embracing video. They are using it to extend their reach, differentiate themselves from their competition, build relationships with the consumer, bring emotion into their marketing, market their listings and get found online (to name a few).
While some are doing real estate video right, there are some doing it wrong. You see, it’s not good enough to have good real estate video, good real estate video doesn’t mean much if no one sees it right? Using video in your real estate business starts with the right content.
Video is just the medium, it’s the delivery method. I like to say real estate video is the needle. It’s not the needle that is important it’s what is inside the needle that matters. Same thing with real estate video. We can use $30,000 cameras, $5,000 lenses, sound and lighting crews and it won’t matter if no one cares about your content – the content is what your video is about.
In order to use real estate video effectively you have to first identify what your ideal client (the demographic you are targeting) is looking for. What questions do they have? What are their pain points? What is important to them? Using real estate video effectively all starts here. Great you got your ABR, CRS, GRI, ePRO, CNE. While this is important to you, it may not be important to the consumer. This would be a bad real estate video topic. What would be a good real estate video topic however would be what knowledge the above designations brings and how it would benefit the consumer. How it will save them time and or money by working with you.
Not all real estate content is created the same. Great real estate content ideas include your real estate listings, the communities you market, master planned communities, active adult communities, things to do in Arizona, major employers, top rated schools in your area, property taxes, how to choose a real estate agent, how to choose lender, FHA vs VA, design tips, local restaurants, what is escrow, what is a title company and why you need one in Arizona, local market data, new builds, how to sell your home, how not to sell your home, common questions your clients ask you, mortgage types, Chandler homes for sale,homes in 85258, top deals in Phoenix and so on and so on and so on.
A successful real estate video strategy begins and ends with the content. Case in point, here in Arizona we are known for many things. Let’s see… there’s ASU, U of A, The Grand Canyon, Intel, Scottsdale, Camelback Mountain, Sedona, The Saguaro Cactus, the weather, the Phoenix Suns, Arizona Diamondbacks, Arizona Cardinals. Were known for all of these. You may be thinking “what does any of this have to do with real estate Stephen!!!?” Well, most consumers relocating to Arizona will likely look for information about jobs, schools, property taxes, things to do, crime, sports, active adult communities…BEFORE making a purchase decision. Most consumers do their own research online and THEN reach out for more information when they are in the home stretch (excuse the baseball analogy).
Would you believe there are THOUSANDS of searches every week related to Active Adult Communities in Arizona? Now that would be an AWESOME real estate video. Consumers are obviously looking for information about active adult communities and when presented with 10 links in Google, one being a video they would almost certainly choose the video – wouldn’t they? Below is our latest community video – on Active Adult Communities. Pretend you’re a consumer, I bet by the end of this video you will feel like Becky Kolb and The Kolb Team are the experts regarding Active Adult Communities.
Using real estate video in your business is imperative. I believe the real estate agents NOT using real estate video will run the risk of being irrelevant. It is clear the consumer is demanding video. Savvy real estate agents are demanding GOOD real estate video. Video that demonstrates their professionalism, that sets them apart from their competition, that establishes them as the expert. Good real estate video begins and ends with great content. At Hub Media Company we help our clients succeed. Through all the stages of creating a real estate video we are there. From initial concept to script writing, production, editing and syndication. If your looking for a partner to help you succeed with your real estate video marketing your looking for Hub Media Company.