Are you ready to leverage video in your real estate business? I sure hope so, those real estate agents not using video to market themselves, their listings, convey information and differentiate themselves run the risk of being left behind. No seriously. Don’t believe me? Wait until you lose a listing to an agent that uses video to market their listings. Wait until you lose a buyer or seller because another agents community video demonstrates their knowledge of the area – establishes them as the expert, instead of you. You just wait… It will happen. I guarantee it.
So, now that you are ready to use video in your real estate business, I have a tip for you. In fact, this tip is one you can build on as you leverage other types of video in your real estate business, whether it be a listing video, community real estate videos, subdivision videos, lifestyle real estate videos, green screen real estate videos, white board or talking head. The tip – have a script.
Did you know your body language says more about you, your confidence, your expertise, your BRAND than anything you could ever say? Yep – it’s true. Body language conveys 80% of what we say. You married? This sound familiar…..
“Honey, I would like to go out with the fellas this Friday, I know it’s our normal date night but it’s just this one time”.
Wifey crosses her arms, tweaks her neck to the side and says it, “that’s fine”. Is it really fine? HELL NO! Go out with your friends and you likely won’t hear the end of it for some time.
When using video in your real estate business you first need to understand this – video is the delivery method. Video is your coffee cup, what really matters is what’s inside the coffee cup. The Starbucks, the Einstein’s the Dunkin Donuts – Joe. What matters with video is not the quality of your video, the lighting, how cute you are, what matters is the message. The content.
To be seen as an authority on something, anything, your message needs to be on point. Your message needs to solve a problem, provide valuable information, your message needs to be of value. Your message needs to be scripted. I started using video in my business back in 2008, I’ve worked with enough real estate agents to know, not using a script is like inviting “Murphy” to show up. Oh and he will – in full force.
When creating a script I encourage our clients to first make bullet points that address what the video is about. The nuts and bolts if you will. The information your video absolutely needs to convey. Then I suggest they write conversationally around those points. Ultimately, the script is creating a story for the viewer. It’s painting a picture, one they can hopefully identify with.
I can easily tell when a real estate agent is not using a script. So can you. They look away from the camera. They look down and to the left as they think of what they will say next. They fidget. If sitting their chair will sometimes spin back and forth uncontrollably, there will be more “um’s and uh’s” than you can count. They talk way too long or really really short – because agents that don’t use scripts don’t know what they will say next, they are typically unaware how long or short their message is. It’s actually not uncommon to hear an epic run-on sentence that seems like it will never end (I love these) 🙂 .
All of the above is disastrous for your branding. All of it says more negative that positive – about you. It rarely conveys confidence which is arguably one quality any buyer or seller would want in their real estate agent when conducting the largest financial transaction of their lives.
A script is not something you need to memorize, although it is certainly helpful. At Hub Media Company, we provide the best cameras, audio, graphics and editing and ya know what else we provide? TelePrompTers. Hooray! Our clients can sit back, relax and read their message with confidence knowing their message will stay on point.
So, are you a real estate professional, in Phoenix, ready to leverage video in your real estate business? Fill out the form below. Let’s talk…