Light is one of the, if not the most important aspects of photography and videography. Great light makes people and things look beautiful. Trust me, those actors and models on TV, in movies and print publications look NOTHING like that IRL (In Real Life – for those of us over 40) – because they are properly lit.
One of the things that drives the photographers, filmmakers and editors at HUB Media Company crazy is mixed lighting. Not only is it harder to balance later in editing, it’s not visually appealing to your potential buyers.
What’s mixed lighting? Great question!😊
Mixed lighting is when some rooms are using daylight balanced bulbs (blue or cool) and others are using soft white or cool white (yellow-ish or or white – warm). “Oh yeah, I hate that too” you are currently saying 💪. As if this isn’t bad enough, the train wreck is multiple light fixtures that have a mix of both cool and warm lights 😱.
At HUB we recommend soft white 2,700 – 3,000K or cool white bulbs 3,500 – 4,100K in residential properties. “K” is for “Kelvin” as displayed on the bulbs and packaging. The higher the degrees of Kelvin, the whiter the color temperature.
To illustrate, the bulb at the top is soft white (warm – 2700k – 3,000k) the bulb in the middle is cool white (3,500 – 4,100 K) and the bulb at the bottom is daylight (cool – 5000k – 6,500k). See the difference? Now imagine a whole room or even house with mixed lighting or the wrong lighting entirely 🤓
So before you have your professional photos or video created, we encourage you to take a look around the property and take note of the lighting. In the initial listing presentation, suggest the seller replace the cool or blue lights with soft white (yellow or yellow – ish) or cool white (white)
Not only will the property look much better in your marketing photos and videos, but the seller will be blown away with your attention to detail and commitment to present their property in the best possible “light”. (See what I did there) “Light”, I used it in a funny way, ok well I digress… 💪💪🎥🎬
Now, this only applies to real estate agents using professional photo and video. If you are an agent still taking photos or your listings with your iPhone, (and I know you are not because you are receiving this email – meaning you are a #baller)…. disregard the above as there is nothing the correct lighting can do to fix the nuclear bomb you’re about to post online 👮♀️
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