Have you ever heard the old saying “There are Riches In Niches”? How about “A Jack of all trades is a master of none”?
When it comes to the internet, trying to be all things to everyone is the fastest way to guarantee failure. Successful real estate pros pick their niches, learn as much as they can about them and leverage them – to become the area expert.
Because many women know what community they want to live in NEXT, community videos are a great way to get found online. We identify with the communities we call home. Ask someone where they live, instead of Alma School and Queen Creek you will likely hear “Ocotillo”. Instead of Via Linda and Mountain View you’ll hear “Scottsdale Ranch”
Community Videos are a great way to highlight your knowledge of your community, town, city while showing off all the amenities that make it a great place to call home.
Community videos can highlight almost anything. Subdivisions, schools, restaurants, things to do, lifestyle, builders, even residents. Speak with the residents, young and old, ask them why they love their community and they will tell the consumer everything they need to know, without SELLING. Now that’s SOCIAL PROOF.
Speak to a local business owner about the community. What do they love about it? Highlight the local hotspots where the residents let loose. Talk with an area parent about the schools, what are the best districts and why? Community videos are only limited by your imagination.
When it came to real estate it used to be all about LOCATION, LOCATION, LOCATION. Now it’s more about LIFESTYLE, LIFESTYLE, LIFESTYLE. Because you are in the video, community videos are a great way to educate, inform and entertain the consumer while setting yourself up as the neighborhood or community expert. And WHO doesn’t want to work with the neighborhood/community expert when buying or selling real estate? Please visit the Hub Media Company Vimeo Channel for our latest video productions