Imagine this. You are in the market for a new home. So, like over 90% of consumers you head to the internet, to start your home search.
You realize immediately – I need some help. You have narrowed down your home search to subdivisions or communities that are in your child’s school district and in close proximity to your job. You are not familiar with all the neighborhoods, at this point, reaching out to a real estate agent or REALTOR® is your next step.
If YOU were the consumer in the scenario above would you prefer to work with a real estate agent that works the general area you want to buy in (Chandler, Gilbert, Mesa, Tempe) or a real estate agent that works the subdivision you want to buy in (Val Vista Lakes, Ocotillo, Clemente Ranch, DC Ranch)?
If you’re like me, you would select the areal estate gent that knows the most about the subdivisions you’re interested in. You’d want someone familiar with the builders, local market trends, things to do, floor plans, lot sizes, lifestyle, etc.
But how do you find a real estate agent like that? Even better – how can you, the real estate agent, be that expert? How can you have buyers coming to you? Asking for your help?
The answer – Community Real Estate Videos.
She Found It
The house I live in now – my wife found it. We lived in an adjacent community, but she (the wife) always, unbenounced to me, wanted to live in the gated community we now call home. It was on the way to and from the grocery store. A store she visited at least 2 times per week.
On her way to the grocery store, if the gates to the community were open, she would drive in. She did this over and over again until one day she drove by, gates were open, she drove through and found an exclusive listing. We now call it home.
Google Is Your Friend
Today, consumers don’t need to drive a subdivision they are interested in. They can simply Google it. (Fellas, ask your wife what community she wants to live in next – I bet she knows) This is a great way for you to get found online at the mount the consumer most wants to hear from you. While Zillow, Trulia and Realtor dot com are sure to take up the 1st page of Google for homes for sale, there is a way you can leapfrog them and get the attention of consumers most interested in the communities you market – with a community video. Below is a community video we made for Amy Jones of The Amy Jones Group at RE/MAX Infinity, for the master planned active adult community of Sun Lakes in Sun Lakes Arizona.
Personal Branding
Community videos are what I call “stealth marketing”. Community videos are excellent for tying your personal brand to the community. If done correctly, the residents of the community will identify with the community video and share it with their friends and family, further extending the reach of the real estate agent. From the video above you can certainly tell Amy Jones knows the community of Sun Lakes like the back of her hand. Note: YOU MUST BE IN THE VIDEO! Video is a very powerful tool for building trust. Check to the many benefits of video in real estate.
Community Real Estate Video Suggestions
The best community videos will be an advertisement for the community, not the real estate agent. The community video MUST be professional. By “professional” I mean, not a shaky video of a real estate agent holding their iPhone or iPad as they drive a community. Not a video with bad lighting (over or under exposed) or bad audio (weak or full of echo’s). The community video should be edited to point out the features and benefits of the community from the consumers perspective. The video should also include music, not any music though, not all music is created the same. If you are intimidated by being on camera you can elect to do a voiceover instead. NAR reports 73% of sellers would list with a real estate agent that would use video to market their property.
Do ou have a community of subdivision you would like to put on video? Our community videos can (and should) be shared through social media channels like facebook, Twitter, Linkedin, Pinterest, embedded into your real estate website and used in your email marketing. Please fill out the form below to get started.
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