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Website Home Page Video | Make An Immediate and Lasting First Impression

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Website Home Page Video

“A real estate website home page video makes an immediate and valuable impression while differentiating you from your competition”

Where is your office?  Some of you will say  it’s in your home, or a Class A office space in Scottsdale Quarter, Old Town Scottsdale, Central Phoenix or the East Valley.  And you know what…. You’d all be wrong.

Your definition of your office is where you go to work, to email, scan, have meetings, that kind of thing but I would submit to you, that’s not your office. Your true office is where the consumer,  which is your ideal client ,would go to learn more about you, and that is most likely not your physical office at all.

If you’ve been in this business for 5 years or longer  You’ve already noticed most of today’s buyers/sellers don’t want to come to your physical office anymore no matter how nice it may be. Even if you have a water wall, branded water bottles, even a director of first impressions, it doesn’t help, for many, coming to a physical office is an inconvenience, they would rather meet you at the property that they are interested in (that they more likely than not, found themselves, online.

My definition of your office is not a physical location at all, it’s your website. This is where buyers and sellers would naturally go, to learn more about what you do, where you do it, why you do it and how you can help them. Your real estate website is your true office. It’s where they can search for homes, read/watch your testimonials from past clients that you’ve helped, read/watch your monthly market updates that (lets be honest, happen every 6 month if that).  Your real estate website is your brand, it is your storefront. A good real estate website will naturally incubate your future clients because they will come back again and again. Heres the best part, the longer someone stays on your real estate website, the more likely it is that they will choose you as their real estate agent. This is why its imperative to fill your real estate website with content…….good, valuable, unique content that clearly differentiates you from your competition.

Your real estate website has it all (or should) there is only one thing missing…. A video on the homepage. Your homepage video is the first experience new customers have with your business which is your brand., its like a virtual handshake.  They say “you don’t get a second chance to make a first impression and a good home page video  makes a memorable  and valuable first impression.

Your home page video can be as simple as a video collage  of recognizable areas and some text of areas you serve  (with no sound) or as sophisticated as a video with you talking and additional footage showing you and/or your team out with buyers, in a listing presentation, in well known areas,  In the areas your serve.

While its called The home page video it doesn’t just get used on your home page. It should also be added to social media, used in ads, uploaded to YouTube, added to a CRM, email signatures, even emailed to potential customers in advance of first meetings.

A homepage video provides a unique and valuable  opportunity to engage with your past, present and future customers while showcasing your brand, and leaving a lasting impression.

Unfortunately many consumers believe all real estate agents are the same, but a good homepage video could the reason you stand out from the others. You don’t get a second chance to make a first impression, and a good home page video makes an instant, memorable impact.  Ready to get started? Reach out to your boys at HUB today to start your homepage video.

Book your website homepage video with Hub Media Company at https://go.thryv.com/site/s0vrbgy310issq3w/online-scheduling

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Video Testimonials | Real Estate Video Marketing Ideas

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Video Testimonials

Video testimonials can help you grow your real estate business while differentiating you and/or your team from your competition.

Social Proof. You may not recognize the name but you no doubt know exactly what it is. According to Wikipedia, “

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation”

What?

Sounds confusing I know, and yet you and I do it every. single. day.

If you have ever bought anything on Amazon and you read the reviews of people you don’t know before buying or walking away, you were affected by social proof.  You’ll see social proof up and down your social networks in the form of influencers or celebrities endorsing a product or service.  “The Social Proof Theory”  as it’s called has been persuading us to buy a product or service for years.  “9 out of 10 dentists recommend Colgate…”. sound familiar? Marketers have known for years that testimonials significantly increase the chances of a product or service being bought.

As a real estate agent, happy buyers and sellers that have worked with you or your team in the past is the best marketing resources you have or ever will have. Still most real estate agents don’t have any testimonials.  Sure, Iv’e seen the 5 Star Zillow Review images with 3 or so lines of text “Stephen was great, highly recommended” which is certainly better than nothing, but those images lack content, we can’t see the body language of the person as they discuss why they chose you or your team over the 60,000 other real estate agents and the result they received after doing so. This is where video testimonials can be very powerful. Unfortunately too many consumers believe all real estate agents are the same.  A good video testimonial can clearly demonstrate how you or your team is better and different than your competition while building or reinforcing the brand of you.

There are many benefits to leveraging video testimonials in your business

– They build credibility and trust.
– They create emotion which other mediums like text don’t do easily.
– They give your brand a face.
– They are actually interesting.
– They are easily consumed and shared.

In the absence of value consumers choose based upon cost….  because it’s not you talking about how amazing you are (which most consumers don’t respond well to,  a good video testimonial can clearly demonstrate your value and even better….  the buyer/seller giving the testimonial is inserting you and your team into their social network through social proof.

We are experts at getting the best testimonials from our clients, clients. Our video testimonials are beautiful, they have a story to them, not just a talking head but visuals of you with them to help tell the story. Video testimonials should be added/embedded in your website, shared via social media, uploaded to YouTube, added to email signatures and sent to past, present and future buyers or sellers. The next time you have a client that raves about you or your team, bring your boys at HUB in to document the amazing job you did.

Book your video testimonial with Hub Media Company at https://go.thryv.com/site/s0vrbgy310issq3w/online-scheduling

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Hub Media Green Screen Day Is 2nd Wednesday of Each Month

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Are you ready to take your video productions to the next level? Then Green Screen day at Hub Media Company is for you. Watch the short video below and book your spot for our next green screen day on the 2nd Wednesday of each month!

 

 

Space is booked in 1 hour slots at a cost of $250 per hour  basic editing is included. Most agents can do 2-4 videos during their 1 hour reservation. Simply write your script and email it to Stephen@hubmediacompany.com, and we will be waiting for you! Lights. Camera. Green Screen!

YouTube Real Estate Marketing | Leveraging YouTube To Grow Your Real Estate Business

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youtube real estate marketingFact: Facebook is where consumers find content by accident. Fact: Google and YouTube are where consumers go when they are intentional. Hi, I’m Stephen Garner with HUB Media Company.

Imagine: You have a listing in the same community as another agent. But BEFORE their seller or anyone can watch their video on YouTube, they have to watch your 5-30 second YouTube Pre-Roll video about your listing or about who you are, what you do, how you are better and different, your marketing strategy etc.

Imagine consumers finding your videos online when they ask Google or YouTube a question. It’s happening for the savvy real estate agents that understand how YouTube real estate marketing can help them stand out from their competition, establish authority, professionalism and get found online.

In the video below I will take you step by step through everything you need to know about YouTube real estate marketing and about YouTube – the world’s 2nd largest search engine, and 3rd largest website. Setting up your YouTube channel, YouTube optimization, YouTube’s ranking factors, YouTube related search, driving traffic with YouTube and much much much more.

You’ll also learn how to create content for your ideal client, what kinds of videos you should be making, how to find real estate content, Keyword research, video optimization, video syndication, transcription, setting up YouTube ads, YouTube’s ranking factors and much more.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Marketing | How To Leverage Video In Your Real Estate Business

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real estate video marketingIf leveraging video in your real estate business is your achilles heel you’re going to love this real estate video marketing class. Hi, I’m Stephen Garner with Hub Media Company. Video changed my business. I started using video 10 years ago as a sales executive for multiple title companies here in the valley. Video was my differentiator, my value proposition and my unique selling proposition. It helped new clients just like you find me online, establish my expertise and authority. 6 years ago I left title and started Hub Media Company one of the valley’s leaders in real estate media; photo, video, aerial, green screen etc.

There are so many benefits to real estate video marketing. Video is fast, video is believable, video is emotional, video conveys more information, video is indexed faster by search engines and video is what the consumer is demanding.

Look at your own behavior. You do a google search you get 10 links, 9 text and one video. You choose the….. YES. Video. So does the consumer.

Nationally, less than 2% of real estate agents are using real estate video marketing and I can tell you from experience, many of them are using video in their real estate business incorrectly. There is a right way and a wrong way to use real estate video marketing. Pitching your own greatness, like so many real estate agents do is the WRONG way. The video below will tell or rather SHOW you the power of real estate video marketing and how you can use it to add value, educate and inform your ideal client, get found online, be seen as an authority in your space, do more deals and make more money.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Marketing | #1 Mistake Realtors Make When Marketing Their Videos

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While many savvy real estate professionals have been using video in their real estate business for some time, using video in real estate is something still relatively new to many real estate agents. So it’s understandable that most are paving the way as they go. But what they don’t realize is how this one mistake is costing them web traffic, leads and ultimately more money. Zillow, Trulia and Realtor dot com are now the top destinations for consumers whether buying or selling, but this fact doesn’t mean real estate agents can’t clearly establish their value in the eyes of the consumer by creating high quality, unique and valuable content consumers are searching for online.

 

Facebook Is the logical place to put your videos when marketing properties for sale but there is a problem: facebook is a horrible search engine, it’s hard enough for you to find a post you did on your own page a few weeks ago so imagine how challenging it can be for others to find your best content. Facebook is a place where consumers discover content by accident where as other platforms like Google and Youtube are on purpose. Watch the short video below to see where your videos should be uploaded first (before facebook) as well as what order we recommend to get the most out of your video marketing.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

7 Videos Every Real Estate Agent Should Have and WHY

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Video, once reserved for the most savvy real estate agents is now seemingly everywhere. Most real estate agents are using some variety of video in their real estate business whether that be Facebook live, professional cinematic home tours or even the Zillow walk throughs.  Video is very effective when used properly to educate and inform consumers, market properties for sale, build brands and much more. Whether you are a savvy video pro or just getting your toes wet, there are some videos that are, in our opinion, essential for every real estate professional.

7 Videos Every Real Estate Agent Should Have

The Home Page /About Us Video

This is the video that is on the front of your website, ya know your store front. And that is exactly what a good website is. The web is where consumers are going to learn more about you, what you do, where you do it, what others say about you and how you can help.  This video should clearly identify what makes you better and different that your competition. Not braggadocios though – most people don’t respond well to this, but presented in away where you are clearly the choice. People do business with people they like and trust. This style video shows the personal side of you and if you are comfortable with it, your family. Where are you from? What did you do in your past life? Why were drawn to real estate? Why do you like helping people and how do you feel when you are able to help them? When done right this video style will humanize you, bringing consumers closer. This video not only lives on your website home page but also in your email signature, business cards, social media – everywhere.


 

Tips and How To Videos

How do I….. Where should I…. What is……. There are millions of consumers typing these very words into search engines like Google and YouTube every day. They are making themselves smarter. Every real estate agent should be creating regular content for platforms like YouTube. YouTube is the 2nd largest search engine in the world behind Google, which owns Youtube.  What are your best tips for buying a home? Where are the best places to visit? What about getting a home ready for sale? Should I go with the bank that has my checking account or would a mortgage broker be a better idea and why? What are some of the best areas to buy a home right now and why is that? Making these style videos will not only help consumers find you online, but will also show your expertise and experience without resorting to that braggadocios marketing we referenced above.

The Community Video

Who makes the purchase decision when it comes to real estate? Women! Correct. And did you know most women know what community they want to live in next? It’s true, ask them. Ask someone in the Phoenix area where they live and they probably won’t say Alma School and Ocotillo, the will say “Ocotillo”, not Val Vista and Baseline but “Val Vista Lakes”, not Mountain View and Via Linda but “Scottsdale Ranch”. This is because we identify with the communities we call home, they say something about us or who we think we are. Community videos are not only great to show your expertise on a community but also to help you get found online. When my mom found out we were doing one for Fulton Ranch she couldn’t wait to send it to all her friends back in Upstate New York – turns out the people that live in these communities share them as well.

Testimonial Videos

Most real estate agents tout themselves in their marketing which can come off as egotistical or braggadocios as we said earlier. Testimonial videos are the 21 century version of the written testimonial from years past, ya know the “I highly recommend Pat or Bill, he was great!“, only on steroids. A good testimonial video will tell other consumers how you saved your clients time and money, how you helped them realize their home goals, whether that be buying or selling. And the best part- it’s the agents client that is telling the world about the agent, not the agent themselves. Video testimonials are the ultimate form of social proof which humans are easily influenced by.

Cinematic Property Tour Video

Did you know 80% of consumers, when given the choice between photos and video of a property will choose video? Yup it’s true. Fortunately for you less than 3% of real estate agents are using video to market their properties for sale. A good cinematic property video will create emotion, a necessity in selling big ticket items – like real estate. This style video will help the consumer mentally move in to the property, they can see where their furniture will go, which child will get which room and the marble, onyx and granite countertops accented by the stainless appliances. And because the real estate agent is in the video introducing the property it is priceless face time at the exact moment the consumer cares most about what you have to say and they want their property marketed like this! The cinematic tour video goes on YouTube, social media, the agents website and used in facebook and instagram ads.


 

Facebook Live Videos

When it comes to marketing your product needs to be where the eyeballs are, YOU are the product, and the eyeballs – they are on Facebook. Facebook is where we accidentally discover content. Facebook live videos, when done effectively, can create engagement and help you build a community.

Video Email

Video email can help you personally connect with potential prospects and customers. Did you know people are 80% more likely to do business with people they can see compared to only speaking on the phone or through email? Yup. Agents can use video email per customer or per project. Real estate agents can use video email for thank you’s,  communicating with your sphere of influence, following up with cold leads, new clients and so much more. The key with video email is to keep your message short and to the point. Always make your video emails as valuable as possible. I know I said 5 videos but next one is a bonus…

Some of The 7 Videos Every Real Estate Agent Should Have can be done with an iPhone and some good lighting but others would be best done by a professional. At Hub Media Company over 90% of what we do is in the real estate space. If anyone can help you create your story and tell it to the world it’s us. Please fill out the form below to chat about how we can help.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

Want Your Listings To Really Shine? | Lighting for Residential Properties

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Light is one of the, if not the most important aspects of photography and videography. Great light makes people and things look beautiful. Trust me, those actors and models on TV, in movies and print publications look NOTHING like that IRL (In Real Life – for those of us over 40) – because they are properly lit.

One of the things that drives the photographers, filmmakers and editors at HUB Media Company crazy is mixed lighting. Not only is it harder to balance later in editing, it’s not visually appealing to your potential buyers.

What’s mixed lighting? Great question!😊

Mixed lighting is when some rooms are using daylight balanced bulbs (blue or cool) and others are using soft white or cool white (yellow-ish or or white – warm). “Oh yeah, I hate that too” you are currently saying 💪. As if this isn’t bad enough, the train wreck is multiple light fixtures that have a mix of both cool and warm lights 😱.

At HUB we recommend soft white 2,700 – 3,000K or cool white bulbs 3,500 – 4,100K in residential properties. “K” is for “Kelvin” as displayed on the bulbs and packaging. The higher the degrees of Kelvin, the whiter the color temperature.

To illustrate, the bulb at the top is soft white (warm – 2700k – 3,000k) the bulb in the middle is cool white (3,500 – 4,100 K) and the bulb at the bottom is daylight (cool – 5000k – 6,500k). See the difference? Now imagine a whole room or even house with mixed lighting or the wrong lighting entirely 🤓

So before you have your professional photos or video created, we encourage you to take a look around the property and take note of the lighting. In the initial listing presentation, suggest the seller replace the cool or blue lights with soft white (yellow or yellow – ish) or cool white (white)

Not only will the property look much better in your marketing photos and videos, but the seller will be blown away with your attention to detail and commitment to present their property in the best possible “light”. (See what I did there) “Light”, I used it in a funny way, ok well I digress… 💪💪🎥🎬

Now, this only applies to real estate agents using professional photo and video. If you are an agent still taking photos or your listings with your iPhone, (and I know you are not because you are receiving this email – meaning you are a #baller)…. disregard the above as there is nothing the correct lighting can do to fix the nuclear bomb you’re about to post online 👮‍♀️

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113