Hub Media Company

Phoenix Video Production Services

Main navigation

Phoenix Real Estate Videography

Want Your Listings To Really Shine? | Lighting for Residential Properties

By

Light is one of the, if not the most important aspects of photography and videography. Great light makes people and things look beautiful. Trust me, those actors and models on TV, in movies and print publications look NOTHING like that IRL (In Real Life – for those of us over 40) – because they are properly lit.

One of the things that drives the photographers, filmmakers and editors at HUB Media Company crazy is mixed lighting. Not only is it harder to balance later in editing, it’s not visually appealing to your potential buyers.

What’s mixed lighting? Great question!😊

Mixed lighting is when some rooms are using daylight balanced bulbs (blue or cool) and others are using soft white or cool white (yellow-ish or or white – warm). “Oh yeah, I hate that too” you are currently saying 💪. As if this isn’t bad enough, the train wreck is multiple light fixtures that have a mix of both cool and warm lights 😱.

At HUB we recommend soft white 2,700 – 3,000K or cool white bulbs 3,500 – 4,100K in residential properties. “K” is for “Kelvin” as displayed on the bulbs and packaging. The higher the degrees of Kelvin, the whiter the color temperature.

To illustrate, the bulb at the top is soft white (warm – 2700k – 3,000k) the bulb in the middle is cool white (3,500 – 4,100 K) and the bulb at the bottom is daylight (cool – 5000k – 6,500k). See the difference? Now imagine a whole room or even house with mixed lighting or the wrong lighting entirely 🤓

So before you have your professional photos or video created, we encourage you to take a look around the property and take note of the lighting. In the initial listing presentation, suggest the seller replace the cool or blue lights with soft white (yellow or yellow – ish) or cool white (white)

Not only will the property look much better in your marketing photos and videos, but the seller will be blown away with your attention to detail and commitment to present their property in the best possible “light”. (See what I did there) “Light”, I used it in a funny way, ok well I digress… 💪💪🎥🎬

Now, this only applies to real estate agents using professional photo and video. If you are an agent still taking photos or your listings with your iPhone, (and I know you are not because you are receiving this email – meaning you are a #baller)…. disregard the above as there is nothing the correct lighting can do to fix the nuclear bomb you’re about to post online 👮‍♀️

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Arizona | How To Pre-Market A Home With Video

By

It seems like EVERYONE is in a hurry. Look, around, everyone is looking down at their phones. It’s like people don’t even talk to each other any more and everyone is in a rush to do something. Get here. Get there. 10 minutes ago. This rush is to do things is happening everywhere, even real estate – and it’s likely costing you business.

The Golden Rule

Ask anyone who has been in real estate for any period of time and they’ll tell you LISTINGS are the life blood of real estate. LIST TO LAST they say. And it’s true. It’s the Golden Rule – He who has the GOLD rules and the gold in real estate is listings. Yet so many agents that take a listing are in such a hurry to get it on the Multiple Listing Service. Why?

Two Perspectives

When I look at real estate marketing I see it from two different perspectives. The agents perspective and the consumers. Looking at things in two different ways has helped me understand the consumer and how they search as well as help our real estate partners. Looking at things from the consumer perspective, I can see why the agent wants the property in the MLS immediately – to get the buzz going. To get interest going. To show the seller they made the right choice in hiring you. To get the property SOLD. But in my opinion, this is probably the least effective action to take.

The Art Of Pre-Marketing A Home

If I was an agent that just took a new listing I would not put it on MLS. At least not yet. I would do some pre marketing to build up the demand as well as get leads – more listings. I would get a professional video created for the listing, and I’d put signs out, much like open house signs all over the neighborhood, only instead of “open house” they would say “HD Real Estate Video In Progress”. I know the neighbors coming and going would cruise by to see what was going on. They’d see me, out front with a videographer which would naturally lead to questions like – “is this property going up for sale? How much? What are you doing? To which I would answer – “Yes it is, We have not decided on a price yet and, we use video to market all of upon listings – if you’d like to give me your email address I would love to send it to you when it’s done”.

Let The Pre-Marketing Begin

Then, when the video was complete I would put a for sale sign with two sign riders. One custom and one not. The custom sign rider would say “see the video at (website) and the other would say “coming soon”. Then I would do my pre marketing before entering the property in the MLS. That pre marketing would include an optimized blog post, a direct mail blast to the neighbors letting them know the property is coming up for sale and this is their chance to see it – kind of like “choose your neighbor” AND where they could see the video of course. This would get the neighbors talking. There is always one person in each neighborhood that LOVES to gossip, knows everyone and everything. They’ll find your pre-marketing – I guarantee it.

All Roads Lead To Rome

All the traffic generated from the pre-marketing would be sent back to Rome. My website. Your website IS your storefront. Your website is where the consumer will learn more about you and how you can help. I would send the traffic to a specific page on my website that would not just house the video but ALSO talk about my awesome seller marketing. Why sellers choose me or my team. I’d have all kind of video statistics there like “listings with video receive 400% more activity”, “video is 53x’s more likely to appear on page 1 of Google”, “80% of consumers look for a video on YouTube, Facebook or Google” and so on.

They’ve Never Seen An Agent Like You Before

Then I would offer a free home valuation and a link where the consumer could watch my “about us” team video. Where they could watch my video testimonials of other satisfied sellers, where they could see my other property videos and community videos if I had one. ALL of this marketing help clearly establish myself as something they had never seen before. And it’s true. Most real estate agents are horrible at marketing.

Open House

Now that your pre-marketing is in full effect, it’s time to hold the house open. The normal stuff will do here – cookies cheese, whatever but this is where you add something new. The video. Get a portable HD TV from Costco or wherever and play the video on the TV DURING the open house. The neighbors walking in will think it’s HGTV, Property Brothers or Flip This House but it’s not. It’s you. They’ll look at the TV and then you, you and then the TV with a puzzled look on their faces – you’re on TV they’ll think, or the house is on TV – but it’s not. They have already started to mentally move in to the property and are blown away by the video quality and they want it on their properties. This is where you tell them “we hire a professional videographer to market all of our listings, it’s (insert high price) but we take care of the cost of you list with us”. BOOM.

Hold It Back…

Now that my pre-marketing is in progress, I would hold the property back from MLS for one week and build up interest and demand. Then, on day 7 – open that bad boy up. By day 7 there should be a list of people that want to see the property, these people likely have a home to sell. And now that they have experienced my pre-marketing, the buzz, the video, great photos – they want that too. Wouldn’t you?

Ready to practice the art of pre marketing? It all starts with a great cinematic HD video that will help the consumer mentally more into the property… film out the form below or call us today. Let’s talk.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

How To Stand Out From The Crowd | NAR 30 Under 30 | Lisa Roberts

By

NAR 30 Under 30
Lisa Roberts NAR 30 Under 30
There are many celebrated titles in real estate. Let’s see, there is the ABR, CRS, GRI, CDPE, CNE, ePRO, Top Producer, Presidents Circle and on and on and on. One thing real estate is not light on is titles. While some title’s mean very little, like “Top Producer”, others are celebrated for their knowledge and/or achievement.

One of the celebrated titles in real estate, one that screams – you have arrived – is 30 Under 30.

Other industries have long celebrated their up and comers. Forbes, The New Yorker and Fortune have their 30 Under 30 that celebrates the up and comers, the movers and the shakers the ones to take notice of. Managed by the National Association of REALTORS, NAR has their own 30 Under 30 with the same principle – real estate agents from around the country that are expected to do great things. 30 Under 30 is a big deal in real estate, one that some agents go all out for. Real estate agents like Lisa Roberts with RE/MAX Excalibur in Scottsdale Arizona.

As we speak, thousands of real estate agents from Florida to Vancouver are finalizing their applications for the coveted 30 Under 30. The standard application in years past is a written one, this year applicants were encouraged to submit their applications via (drum roll please) – video. A quick search via YouTube for 30 Under 30 Applicant will return “selfie” style videos other applicants have submitted as well as a few that hired professional videographers. The consummate professional, Lisa came to Hub Media Company for help with her 30 under 30 video. One thing was for sure, Lisa wanted something different. Something that told a story. Something that would separate herself from her competitors – just like 30 Under 30.

Lisa came to our Tempe, AZ studio where we helped her tell her story. She was sure what she wanted, something that would make her look like the rock star real estate agent that she is. Her intro was shot in our green room, not green screen, in television and radio, a green room is the spot where final preparations take place just before the talent(s) go on stage, our green room is our war room. B roll shots for Lisa’s 30 Under 30 video included her office at RE/MAX Excalibur in Scottsdale, her title company – Empire West Title, an active sellers home in Ancala as well as a few other locations. Lisa must be a rock star judging solely on how her sellers, office and title company happily answered the call for their assistance – they killed it.

So without further ado – Lisa Robert’s 30 Under 30 application to the National Association of REALTORS®.

Video is a medium that we believe will become the industry standard for marketing, not just real estate marketing, video says so much more in a shorter amount of time than pictures or even text ever could. Combine this with the fact that video uses more of our emotions and you can begin to see what a powerful tool “GOOD” video can be. While we have traditionally worked with the top 5% of real estate agents across the valley, we are starting to see newer agents retain us to tell the story of their listing, community, subdivision, team or even themselves. 2015 is the year real estate video goes mainstream.

Are you a Phoenix area real estate agent ready to leverage video in your real estate business? Reach out to us below, we’d love to bring your story to life.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Branding Strategy | Why Many Agents Fail At Personal Branding

By

real estate branding It’s a joke. A BIG FAT Giant JOKE. A joke that someone forgot to tell most real estate agents about. I’m talking about personal real estate branding, or real estate branding strategy, the way many real estate agents try and brand themselves and why most ultimately FAIL.

Changing Markets

I was a title rep for 13 years. I tell you this not to pat my self on the back but to show  I have weathered some storms. By “storms” I mean real estate markets. Let’s see… there was the traditional market, where there is an equilibrium between buyers and sellers also known as a “healthy” market. We saw this pre 2001 in Phoenix.

There’s the sellers market, that’s where you better come correct or don’t come at all. You know, where the seller dictates the price. Where the seller won’t pay closing costs or any other form of concession, where earnest money is “hard”, we saw this market in 2005 & 2006 here in Phoenix.

There’s the REO market, where all those mom and pop real estate investors, the ones that cashed in their 401K after investing in a $15,000 real estate course, got their butt’s handed to them. Where it wasn’t the buyer runnin thangs but the seller –  the BANK. We saw this in 2008,2009,2010,2011, and 2012 in Phoenix.

There’s the short sale market. Where sellers that found themselves “upside down” or “underwater” because of declining property values, asked the bank to accept less than was owed. We saw this is 2007,2008,2009,2010, 2011, 2012 in Phoenix.

Yes, I have seen my fair share of markets, and all through them I have heard real estate agents and real estate brokers talk about personal real estate branding.

Real Estate Branding Strategy

Over the years, I’ve had real estate agents contact me, asking questions about special business cards, flyers, single property websites, pictures, logos, shirts, wrapped HUMMERS etc to reinforce their “brand”. I laugh every time I hear it and for a while there the talk of personal brand disappeared, but now that we are again in a normal market, the push for personal branding has reappeared.

One thing I’ve noticed when talking to real estate agents about personal branding is many think they are their own brand. That they are somehow in charge of their brand, the protector of the brand and just because they say it or put it out there – it is so.

NOthing could be further from the truth.

If brand was in the hands of the real estate agent they would all be – “the best”. They would all be “top producers” they would all be “area experts” or “the best negotiators”, they would all be – RICH.

You can say you are this or that. You can have it printed on T-shirts and Polo’s, postcards and flyers, HUMMERS and Mini’s, coffee mugs or shopping carts, you can have it on EVERYTHING and it still means ABSOLUTELY NOTHING.

Why?

Because brand is in the eyes of the CONSUMER. Not YOU.

In fact, you have little control over your brand. Even with unlimited amounts of money, it’s hard to establish the brand you desire. Don’t believe me? Ask BP. British Petroleum or “BP” is spending hundreds of millions of dollars to improve its image after the train wreck that is the Gulf Oil Spill of 2010. They are spending hundreds of millions of dollars on prime TV spots, radio, banner internet ads, direct mail, public relations, they are leveraging EVERY method available to convince you, the American consumer, that BP cares about the Gulf. They are spending HUNDREDS OF MILLIONS OF DOLLARS and yet when you hear the initials B and P you immediately think of – OIL SPILL.

Brand Is DEMONSTRATED

You can’t just say you are the expert at this and that and have it stick. It’s not that simple. Brand is demonstrated not said. It’s hard to brand yourself in the real estate space where there are so many competitors, thousands of them,  that all appear to do and be the same thing – as you. In the eyes of the consumer, the real estate agent is a commodity.

Most real estate agents fail at establishing a real estate branding strategy not only because they say the same things as their competitors but they also try to serve the same markets as well. You can’t be a jack of all trades and succeed – not in real estate. If you want to build a successful personal brand you need to carve out a niche, in a specific geographic area, or process, and master it. Not condos but condos in central Phoenix. Not luxury properties but luxury properties in Arcadia. Not Investors buying in Arizona but Canadian Investors buying in Phoenix.

Real Estate Branding Strategy With VIDEO

Real estate agents that want to brand themselves should not only be talking about the brand they want to convey to the consumer, but also backing it up in their marketing with information the consumer would find value in. Statistics, facts, images, etc that don’t just support what the agent is saying but that clearly sets them apart as the expert in this area. One of the most effective ways to build a brand in real estate is to use non traditional mediums – like real estate VIDEO. What is different stands out – Purple Cow. With less that 2% of real estate agents {nationally} using video in their real estate business, and less than 1% doing it right, real estate VIDEO is an effective way to begin building a personal brand.

When it comes to branding there is another thing real estate agents can do,  it’s one of the easiest and hardest things most will ever do, especially in today’s hyper “I’m awesome” “all about me” “immediate gratification”  world we live in. – Be yourself.  In the great words of the great Oscar Wilde,  “Be yourself…everyone else is already taken.”

Being yourself is a guaranteed way to be different from your competition. Get personal. Open up. Ask questions.  It seems like many are afraid to be who they really are. Don’t be afraid, be you. Demonstrate your expertise, demonstrate your skills – negotiation or otherwise, demonstrate your abilities and the consumer will begin to brand you – as the expert in Chandler luxury properties, as the “Go To” real estate agent in central phoenix loft or condos, in the expert in commercial property . Real estate video can help you stick out from your competitors. Real estate video can help you DEMONSTRATE  your brand. Stop saying the same things other real estate agents say “search the MLS like a REALTOR®”, “Call for a FREE CMA” “Everything I Touch Turns To SOLD!”etc.

Start building your personal brand with listing videos of YOU introducing a property to the viewer. Start establishing your expertise by creating community or subdivision videos that talk not about you, like other real estate agents, but the community and why it is such a great place to live. Start demonstrating your brand with video by creating “How To” real estate videos that explain the buying or selling process, the mortgage process, the final walk-through, contract to close.  At HMC, we help real estate agents like you stand out from their competition, get found online, through the use of video. You ready to start building your personal brand? Fill out the form below or call us today.

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

Phoenix Real Estate Video Company | My Next Chapter

By

Phoenix Real Estate VideoToday I have closed one chapter in my career and opened another. Today I am an entrepreneur, today I am a business owner. Today I started working exclusively for my own company – HUB Media Company, a Phoenix Real Estate Video Company.

My Background

As you may know, I was a sales and marketing representative for Driggs Title Agency. As a sales and marketing rep I helped my clients grow their business, and their brands, with the use of real estate video, all kinds of video. Listing videos, green screen, lifestyle, aerial, screencast. Video was my unique selling proposition.

My “hook” was simple – leave your existing title relationship, move your business to me and I will help you grow your real estate business – with real estate video. Some of the top producers in the valley took me up on this offer, many couldn’t believe these agents, many with LONG standing relationships, moved their business to the smaller title company I worked for. Me? I wasn’t surprised. I knew business people, given the opportunity to make a BUSINESS decision, would make it. And they did. Business. Is. Business. It’s not called FUN for a reason.

My Problem

My value proposition worked well when I got the escrows but as you know, the selling agent can’t always control the deal, which left me essentially out of luck for 50-60% of the videos I made. (Not a very good business decision on my part).

At the same time, I had numerous agents contact me about shooting videos for them that had no interest in changing title companies and/or escrow officers. So I was stuck, I could only maintain my business not scale it the way I wanted to.

My Solution

I realized shooting videos for escrows, I would only get half of the time (if that), was not going to work. So I decided I would be better served doing what I love on my own, outside of title. Am I scared? Sure, not getting a steady paycheck will do that! Oh and health insurance? Don’t even get me started there. But I am encouraged by the thousands of you that did exactly that to pursue your passion – real estate.

Our Partners

Our partners are Fidelity National Title and Lawyers Title. As industry leaders, part of the largest title insurance group in the world, their representatives offer some of the best business to business solutions to their real estate partners. Fidelity and Lawyers Title clients receive preferred pricing on our video and photography products. Who is “our”? Some of the top videographers and photographers in the valley. Professionals that work hard to create passion in their respective arts. Together we will soon have a 1,600 square foot video studio, centrally located in Tempe where we can synergize to create the best, most competitively priced real estate marketing products and services for you.

Questions?

If you have questions about the preferred pricing models our videographers and photographers have to offer you please reach out to your Fidelity National Title and/or Lawyers Title representative or simply fill out the form below. Oh and for those of you that have missed the marketing classes on topics like YouTube, WordPress, Content Marketing, HUB Marketing, SEO etc – they are coming back soon as well. Check back regularly as class dates are announced. I appreciate you all

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Phoenix| Should You Hire A Professional?

By

real estate video phoenixIf you are looking for Real Estate Video in Phoenix, you’ve come to the right place.  I’ve been in this business for a long time. When I say “this business” I am referring to the real estate industry – title insurance to be specific. I’ve worked with seasoned agents and newbies of all levels of production. When it comes to real estate agents, old, young, male, female, pro or newbie one thing rings true – they ALL want to save money, wherever they can.

Being a real estate agent is expensive. There are MLS fees, lockbox fees, broker fees, and fees upon fees. And that’s before an agent even makes their first sale. Of all the costs associated with being a real estate agent, one of the most important costs is marketing. In real estate school, real estate agents learn just enough to keep themselves (and their brokers) out of trouble but they don’t learn JACK about marketing themselves, online or otherwise.

One of the most effective ways to market real estate (and the real estate agent of course) is through the use of video. There are many benefits of using video in real estate. With technology advancing and costs coming down, hi definition cameras and editing equipment has never been more affordable than it is today. So, should you hire a Phoenix Real Estate Video Company  to shoot real estate videos? Below are some reasons why savvy real estate agents choose to hire a Phoenix Real Estate Video  professional for their video needs.

  1. Time: How much is your time worth? Learning something new takes time, hours, days, months – this is time savvy real estate pros would rather spend doing “dollar productive” tasks like taking listings, spending time with buyers, open houses, pop bye’s, etc than learning something like video that is not. HD Cameras and video editing platforms are everywhere today which can be very tempting for agents that want to control their marketing costs but shooting a real estate video can take hours. A 2,000 square foot house took me 3 hours to shoot when I started out and another 4 to edit – thats 7 hours for a 2 minute video!
  2. Cost: The cost of video equipment has certainly come down over the years but it’s still a sizable investment. A DSLR camera ranges from $600 on the low end to $5,000 on the high end. These cameras create HUGE HD files that cannot be handled or rendered by your average office PC. A good computer meant for video editing starts around $800 used, up to $5,000 new. You can have the best camera but what you put on it will determine the quality of your video. “Kit” lenses are not expensive but wide angle lenses certainly are, $500 on the low end to $2500 on the high end. And we haven’t gotten into tripods yet.
  3. Professional Results: Anyone can point a camera and press a button, but it takes a seasoned pro to get the results consumers want to see. Not shaky, over-exposed or under-exposed video, not orange or green, not boring or mundane but a video that really makes a property come to life. Think about the last product you bought because of a commercial. Would you have bought it if the presentation wasn’t professional? Probably not (and if you would you would likely want a more “competitive” price)
  4. Eyeballs: Real estate agents leverage video to get attention for their listings, their business, themselves; but that attention comes at a price – quality. Consumers have a very short attention span and will not invest any time in something that does not engage or stimulate them. Today, eyeballs go to the best content online – that content is often video.

Takeaway

A professionally produced video is your calling card, it is your brand. Not many industries are as saturated or as competitive as real estate. Savvy real estate pros can stand out from their competition by leveraging the power a Phoenix Real Estate Video Company can provide.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Production Phoenix

By

Community Real Estate MarketingLet’s play a game. Take your REALTOR® hat OFF and put your CONSUMER hat ON. OK, now that all those REALTORS are gone let’s talk about your experience as a buyer, as a consumer. Ready?

OK, you are married, you have 2 kids and work a 9-5. You live in an apartment. Your wife has just told you the good news – You’re having another baby! Isn’t that GREAT!?? While the emotions of “OMG what are we going to do!?” go rushing through your head you have a moment of clarity – this 2 bedroom apartment is too damn small. It was OK, when you only had TWO kids, they could share a bedroom, the bunk beds worked great but with a 3rd baby on the way you need a new crib! Literally and figuratively.

It’s been a few years from the housing meltdown in Phoenix, when the world seemed like it was caving in on itself,  you’ve come a long way from that. Your spouse was laid off, you lost your home to foreclosure as did many of your neighbors. You’ve learned your lesson, you could have bought another home last year but you wanted to wait, there was no rush. Well, there is now.

After the kids go to bed you grab the laptop and meet at the kitchen table, this is where all the important decisions are made, tonights important decision: a new house. You quickly go over the “must haves” and the “like to have”. 4 bedrooms made the “must have”, 3 car garage landed on “like to have” as did pool, walk-in closet and large yard.

Now that your list is made, you, like over 90% of consumers head online – to a search engine Google, Yahoo, Bing or 3rd party aggregator like Zillow, Trulia, REALTOR dot com. Your first search returns over 100 homes in the area that could fit the bill. You bypass the paragraphs of meaningless text “honey stop the car!” and “pride of ownership” and head straight to the pictures, why read anything about a home for sale if you don’t like the way it looks right?

The pictures are all over the map. Some are too dark, some are too light, some have the real estate agent IN the bathroom mirror holding a smartphone glowing because of the flash, some are orange and look almost 3D – too much HDR. A few even showed sleeping kids in the beds. Real estate pictures are so random, “why do real estate agents take such bad photos?” you think as you shake your head in disgust.

 

Don’t real estate agents know how important good pictures are? The picture IS the first impression. You skim from listing to listing looking at the pictures. Then you see it. It’s like a mirage in the middle of the desert. What is it? A VIDEO!


If pictures are awesome, a good video is EPIC! You feel like you are there at the house. You find yourself looking at the living room thinking “our couch could go there”, the granite countertops, the master suite. You begin to imagine what it would be like to live in that home. Maybe this house is for you, maybe its not – one thing is for certain though – you are now looking for homes for sale WITH VIDEOS.

Put your REALTOR hat back on. Dont you owe it to your sellers to provide this kind of professional marketing? NATIONALLY, less than 12% of real estate agents are using video in their business. Unfortunately this 12% factors also includes those agents walking around a home with an iPhone or iPad narrating as they walk throughout the home, in reality that 12% is more like 1% doing it right. Professional cameras, audio, titles, transitions, branding, story in FULL HD, 1080p.

This is what we do at HUB Media Company, we create cinematic HD real estate tours that bring your listings to life. NAR reports

“73% of sellers report they would list with a real estate agent that would use video to market their property”

 

You can expect this number to increase significantly. There are many benefits of using video in your real estate business. Not only will you differentiate yourself from your competition, you will get found online and keep visitors on your website longer. The above real estate video is an example of an UNBRANDED video for use in the Multiple Listing Service, below is a compilation of our branded tours.



We will make your listings and your marketing POP, contact us today to schedule your next real estate video.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

 

 

 

 

 

 

 

 

 

Real Estate Video Phoenix | 9 Reasons Why Every Real Estate Listing Should Have A Video

By

Real Estate Video Phoenix
Reasons Why Every Listing Should Have A Video

I got a call the other day from a real estate agent in Florida. His question: “Stephen, should I bother making a real estate video for my lower end listings?”

I remember way back in the day when I used to get questions from real estate agents like “should I use video?”, I don’t get those so much anymore (thankfully) which tells me the real estate community is FINALLY catching on to the value of leveraging video in their real estate business.

What I told him and what I will tell you is this: “YES! You should make a video for every one of your listings!”
I’m not sure where it came from but for some reason there is this notion that real estate video is only for LUXURY properties. Over the years, I’ve shot my share of luxury properties, from Paradise Valley to Scottsdale, Cave Creek to Queen Creek. If I helped to further this myth, “video is only for LUXURY properties” I apologize. NOTHING could be further from the truth. In my opinion, video should be used on ALL of your real estate listings.

A few years ago, it used to be good enough to just “do” video. Those days are over. Now real estate videos need to have some VALUE for the consumer. What a property looks like, what a property FEELS like, the floor plan are all of value – to the consumer.

If I was a real estate agent I would make a video for EVERY listing, regardless of price. And here’s why…

9 Reasons Why Every Real Estate Listing Should Have A Video

  1. IMAGINE THAT. Regardless of the price range, a good real estate video will help a buyer mentally move into the property. This will increase the likelihood of a showing and ultimately a sale
  2. INCREASED VISIBILITY. A good real estate video will increase the likelihood of, not just the home, but THE REAL ESTATE AGENT, of getting found online. Video is 53 times more likely to appear on page 1 of Google compared to text alone
  3. COMPETITION. Video will help real estate agents compete with 3rd party aggregators like Zillow, Trulia and REALTOR dot com. These are some of the websites that steal your traffic and your leads. The optimize a RETTS feed from your MLS to get their website found online BEFORE yours. BUT! They don’t have an answer for video. You can take back some of your web rankings as you are here locally. You can create hyper local video content (your listings) they simply cannot.
  4. STAND OUT. Video will differentiate you from your competition. Let the other guys do their standard postcards and flyers, sports schedules, newsletters and door hangers – while they are part of a strategy – THEY ARE NOT THE STRATEGY! You can use direct mail to drive the consumer to your videos. Of course, those videos will be on your website, where the consumer can search for homes and learn more about you.
  5. PERSONABLE. Video will help you show up as more of a PERSON instead of a SALES PERSON. People do business with people they LIKE and TRUST. This is another benefit video can do because the consumer can SEE your body language. They can SEE you know your stuff. That you are passionate about their home and your business.
  6. BRANDING. Video will help you build your personal brand.
  7. SPEED. Because video is FAST, you can convey more information in a shorter period of time, keeping the consumer engaged
  8. WEBSITE TRAFFIC. Video ranks better than websites. Google LOVES video. The more videos you have on your website the more traffic Google can send to them.
  9. EMOTIONS. Video uses more of our emotions. Emotions are imperative in any sales process. Haven’t you noticed all these retailers trying to appeal to us through our desire to be someone else? Like someone else?

Of all the reasons to have a video for every listing, none of them have anything to do with price. Take a look at the video below.



Now, answer the following questions.

What was the first name of the listing agent?
What subdivision was the property in?
What color was the front door?
Did the property have a pool?
Were the appliances black or stainless steel

The fact that you can answer any of these questions proves my point. Video conveys more information than any other medium.

The real estate agents that are using video in their business CORRECTLY are killing it. They are walking out of listing appointments victorious, even in the face of better known agents. They are getting found online. Their phones are ringing. We can help you do the same. Order your video today.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113