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Want Your Listings To Really Shine? | Lighting for Residential Properties

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Light is one of the, if not the most important aspects of photography and videography. Great light makes people and things look beautiful. Trust me, those actors and models on TV, in movies and print publications look NOTHING like that IRL (In Real Life – for those of us over 40) – because they are properly lit.

One of the things that drives the photographers, filmmakers and editors at HUB Media Company crazy is mixed lighting. Not only is it harder to balance later in editing, it’s not visually appealing to your potential buyers.

What’s mixed lighting? Great question!😊

Mixed lighting is when some rooms are using daylight balanced bulbs (blue or cool) and others are using soft white or cool white (yellow-ish or or white – warm). “Oh yeah, I hate that too” you are currently saying 💪. As if this isn’t bad enough, the train wreck is multiple light fixtures that have a mix of both cool and warm lights 😱.

At HUB we recommend soft white 2,700 – 3,000K or cool white bulbs 3,500 – 4,100K in residential properties. “K” is for “Kelvin” as displayed on the bulbs and packaging. The higher the degrees of Kelvin, the whiter the color temperature.

To illustrate, the bulb at the top is soft white (warm – 2700k – 3,000k) the bulb in the middle is cool white (3,500 – 4,100 K) and the bulb at the bottom is daylight (cool – 5000k – 6,500k). See the difference? Now imagine a whole room or even house with mixed lighting or the wrong lighting entirely 🤓

So before you have your professional photos or video created, we encourage you to take a look around the property and take note of the lighting. In the initial listing presentation, suggest the seller replace the cool or blue lights with soft white (yellow or yellow – ish) or cool white (white)

Not only will the property look much better in your marketing photos and videos, but the seller will be blown away with your attention to detail and commitment to present their property in the best possible “light”. (See what I did there) “Light”, I used it in a funny way, ok well I digress… 💪💪🎥🎬

Now, this only applies to real estate agents using professional photo and video. If you are an agent still taking photos or your listings with your iPhone, (and I know you are not because you are receiving this email – meaning you are a #baller)…. disregard the above as there is nothing the correct lighting can do to fix the nuclear bomb you’re about to post online 👮‍♀️

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Phoenix Real Estate Video Company | My Next Chapter

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Phoenix Real Estate VideoToday I have closed one chapter in my career and opened another. Today I am an entrepreneur, today I am a business owner. Today I started working exclusively for my own company – HUB Media Company, a Phoenix Real Estate Video Company.

My Background

As you may know, I was a sales and marketing representative for Driggs Title Agency. As a sales and marketing rep I helped my clients grow their business, and their brands, with the use of real estate video, all kinds of video. Listing videos, green screen, lifestyle, aerial, screencast. Video was my unique selling proposition.

My “hook” was simple – leave your existing title relationship, move your business to me and I will help you grow your real estate business – with real estate video. Some of the top producers in the valley took me up on this offer, many couldn’t believe these agents, many with LONG standing relationships, moved their business to the smaller title company I worked for. Me? I wasn’t surprised. I knew business people, given the opportunity to make a BUSINESS decision, would make it. And they did. Business. Is. Business. It’s not called FUN for a reason.

My Problem

My value proposition worked well when I got the escrows but as you know, the selling agent can’t always control the deal, which left me essentially out of luck for 50-60% of the videos I made. (Not a very good business decision on my part).

At the same time, I had numerous agents contact me about shooting videos for them that had no interest in changing title companies and/or escrow officers. So I was stuck, I could only maintain my business not scale it the way I wanted to.

My Solution

I realized shooting videos for escrows, I would only get half of the time (if that), was not going to work. So I decided I would be better served doing what I love on my own, outside of title. Am I scared? Sure, not getting a steady paycheck will do that! Oh and health insurance? Don’t even get me started there. But I am encouraged by the thousands of you that did exactly that to pursue your passion – real estate.

Our Partners

Our partners are Fidelity National Title and Lawyers Title. As industry leaders, part of the largest title insurance group in the world, their representatives offer some of the best business to business solutions to their real estate partners. Fidelity and Lawyers Title clients receive preferred pricing on our video and photography products. Who is “our”? Some of the top videographers and photographers in the valley. Professionals that work hard to create passion in their respective arts. Together we will soon have a 1,600 square foot video studio, centrally located in Tempe where we can synergize to create the best, most competitively priced real estate marketing products and services for you.

Questions?

If you have questions about the preferred pricing models our videographers and photographers have to offer you please reach out to your Fidelity National Title and/or Lawyers Title representative or simply fill out the form below. Oh and for those of you that have missed the marketing classes on topics like YouTube, WordPress, Content Marketing, HUB Marketing, SEO etc – they are coming back soon as well. Check back regularly as class dates are announced. I appreciate you all

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Photography Phoenix

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real estate photography phoenixI shot another house today, yes it’s a Saturday, I should be out with the family, but there is so much demand right now for good real estate video here in Phoenix – I am now working 6 days a week. Well, its actually more like 1. Ya see, Monday thru Friday I work for a title company. I shoot my clients real estate listing videos, help them with their real estate marketing (WordPress real estate websites, social media for BUSINESS) and they use me for title. Pretty good deal. But sometimes, like today, I get hired by a real estate agent that absolutely LOVES their escrow officer and will in no way, shape or form use any other. In those cases, I shoot real estate videos for them on weekends – for a fee. You can see my real estate video cost sheet here. Today was one of those cases.

Today’s video was in the community of Finesterra at Valencia, a gated community in south Chandler. The home, beautiful, was right inside, to the right of the gate. At almost 4,000 square feet, it was a big one. Have you ever been inside a house where everything looked perfect? That was this house. Beautiful hand carved wood floors, custom tile, 2 fireplaces. The kitchen had stainless steel appliances, granite countertops and a large gas range. I LOOVE gas ranges, I love them in part because I have an electric one and believe me when I tell you, if you cook, there is no substitute for gas. NONE. I wish I could have gas.

The backyard was like being at the JW Marriot Desert Ridge without leaving home. Beautiful pool with 3 water features, a raised patio overlooking the pool and a large yard with mature landscaping. Mature yards are awesome, they add so much personality and character to the otherwise drab of the desert – there is so much BROWN, we need more GREEN! Check out the video below.



This home was a pleasure to shoot.

When I was almost done, the real estate agent mentioned pictures would be taken on Monday by a rather well known company here in the valley. She casually mentioned, “I wish you did pictures” to which I replied, “I have been practicing my photography, it’s still not where I want it to be but if you want me to shoot some pictures for you, I will do it for free”. I was already there so why not. Besides, if the pictures came out good, I could use them in my portfolio or a blog post like this one, and if they sucked, well, they were free and everyone knows, you get what you pay for.

So I took about 25 photos. For feedback I showed them to the agent “here take a look at these, they are not color corrected yet but what do you think?”. OH. MY. GAWD. STEPHEN, they look great! she said. So, long story short, my real estate photography skills aren’t where I would like them to be but they are obviously good enough for this agent, so I’ve decided I will now be offering photo packages for the real estate agents I shoot for on the weekends. It will give me the practice I need, shooting different styles – flash, bounce, HDR, ambient light etc – different homes, different lighting conditions, etc. I guess it’s a win/win. So if you are a real estate agent here in Phoenix that want’s a KILLER real estate video for a listing and some “OK” pictures (they will be awesome soon) – I think I am your guy. Oh and in case you were wondering, I finished the shoot today with enough time to make Gabriella’s volleyball game and Hondo’s Karate. Phew… momma (Mrs G) wouldn’t have liked it at all if I didn’t make it, ya know.