When it comes to real estate it used to be all about Location, Location, Location. And while this may still be true, there is another word that has become just as important if not MORE important than a home’s location, it’s the other “L” – LIFESTYLE.
If you think about it, where we live has everything to do with lifestyle. Some of us live where we do because of its proximity to our employer – lifestyle. Some choose homes in locations close to a lake or the mountains because of the lifestyle they offer. Some choose based upon an area like the Biltmore or Paradise Valley, Old Town or North Scottsdale because of its – lifestyle.
Lifestyle is a big selling point in real estate but especially important in luxury real estate. The buyer is not plunking down $500,000, $1 Million or even $30 million for a piece of land with a pool and a view, no, they are really purchasing a lifestyle.
Real estate agents that understand how important lifestyle can be in the marketing and selling process have started to leverage it with the power of real estate video – lifestyle real estate videos that is. A lifestyle real estate video not only shows what a home looks like, its amenities or location – a real estate lifestyle video shows how a home could be lived IN as well. A good real estate lifestyle will create an emotional connection with a buyer, helping them mentally move in to a property. Below are two lifestyle videos we recently created.
Broadstone Camelback (Phoenix Arizona)
Watermark At Ocotillo (Chandler Arizona)
A lifestyle video can be as simple as using the home owners like the Watermark video or as complex as actors and extras like the Broadstone Camelback video. The only requirement of a a good real estate lifestyle video, in my mind anyway, is that it tell a compelling story. With a lifestyle video you are only limited by your imagination.
Would you like to bring your next luxury listing to life with a real estate lifestyle video? Please tell us all about it below.
**UPDATE** The Watermark At Ocotillo home SOLD in 3 days for FULL PRICE. The buyer and the buyers agent – saw the video.