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6 Reasons Why Facebook Is NOT The King Of Real Estate Video {Not Yet Anyway}

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6 reasons Facebook is the video king
Facebook is on accident while YouTube is intentional

When a real estate professional hires Hub Media Company to be their video marketing partner, they are not just hiring us to shoot their listing, community or lifestyle video, we believe they are hiring us for our best practices education around real estate video marketing.

We’ve learned a lot about online video since 2008. We always say “it doesn’t mater how great your video is if no one ever sees it”. This is why we provide our free marketing tutorials on video optimization, syndication, annotations and more to each of our real estate partners.

The other day I sent a completed real estate video to an new agent partner, someone not new to real estate by any means, but new to working with us. In the email I included our marketing tutorials. These tutorials revolve around the king of online video – YouTube. His response was “the tutorials are great but (insert expert here) said I shouldn’t worry about YouTube, he said Facebook is where I need to be focusing my video marketing. Facebook has over 1 Billion people on it”.

This is bad advice. Here’s why

The real estate industry is full of people that give bad advice. By that I mean, almost anyone can be on a panel these days – offered up as an expert on anything simply because of their relationship with a sponsor or company. I’ll never forget the time I went to a class on “how to be on page 1 of Google” when the instructor wasn’t himself 🙂 Oh Lawwwwd.

YouTube is the King Of Online Video, Not Facebook.

Real estate agents should be posting their videos to Facebook and Twitter, Linkedin and Pinterest, ActiveRain and Instagram, you should be posting your video everywhere but when it comes to reaching people you don’t know, YouTube, not Facebook, is going to result is more business, more dollars, more deals than Facebook. Here’s my 6 reasons why Facebook is not the king on real estate video.

1) A view on Facebook is not the same as a view on YouTube. This expert referenced above told our partner he would get more video views on Facebook than YouTube. This is true. But views are not created the same. Facebook measures a view after 3 seconds. YouTube measures a view after 30 seconds. Facebook views can result from a video showing up in the new feed. These videos are “autoplay”, did anyone actually watch the video? Maybe. We don’t know. Facebook does not measure intent – Youtube does.

2) YouTube videos show in Google Search. Try searching for your favorite video on Facebook. Good luck with that. Facebook is a HORRIBLE search engine. I find it challenging to find videos I post on my own personal and business pages. Try searching for it in YouTube – surprise, there it is! Do a Google search on anything and you will likely find YouTube videos in the search results – not Facebook. This is important to take notice of as over 90% of consumers start their home search online – Google, not Facebook. They are asking a search engine a question – 5 bedroom, 3 bath home DC Ranch – they are finding YouTube videos, not Facebook videos. Consumers have intent when they are using a search engine, they are being entertained when they use Facebook. If a consumer is looking for homes for sale, information about a geographic area, subdivision, community, jobs, schools, things to do (all things that are related to homes for sale) – they will go to Google or YouTube not Facebook.

3) YouTube is a search engine. Facebook isn’t. Again, do a search in Facebook for something you posted, say last week – good luck with that. YouTube is a search engine. In fact, YouTube is the 2nd largest search engine behind Google. More and more consumers are going directly to YouTube when looking for homes for sale, communities or information because a video is more informational and engaging than text or pictures alone.

4) YouTube has metrics. YouTube can tell me (and you by the way), where your views are coming from – Facebook, twitter, Linkedin, Google, Yahoo, Bing, email etc. YouTube can also tell you how long a consumer is watching your video AND at what point they are leaving your video. This information is pure gold. If you know how people are finding your video you can post more of them there. If you know when people are leaving your video, you can focus on making your videos more engaging. Metrics can help you increase the exposure of your videos. They will tell you if you are reaching your intended audience. The longer someone watches your video the longer they are seeing you as an authority. They are building a relationship with you. Facebook can’t provide this.

5) YouTube videos have volume. One of the most engaging aspects of video is the sound. The music, you talking, the beat. The music sets the tone for the information that will be conveyed. The music helps with consumer engagement and retention. Life is simply not as interesting without music. Facebook videos are muted. The viewer has to manually turn volume on.

6) YouTube videos can be optimized. A properly optimized video can be found online by someone asking Google or YouTube a question. You can optimize your real estate videos for the property address – for the neighbor that wants to know how much the house across the street was listed for. You can optimize your community videos for the most popular communities in your area, the Ocotillo’s, Vistancia’s, DC Ranch’s, Troon’s etc. Facebook videos (without paying for ads) cannot be targeted, nor found in search.

You should be posting your videos to Facebook. You should be uploading your videos directly onto Facebook as well as YouTube. Facebook will help you engage the people you already know. YouTube will help you get found online by the people you don’t. You don’t know that couple in Michigan considering relocating to Arizona. You don’t know that Phoenix couple who’s kids just went off to college who are considering moving to an active adult community. YouTube will help them find you. Facebook likely will not.

I love Facebook. I’m going to post this blog post on my Facebook business page. But I know the limitations of Facebook and I would never advise anyone to focus on any one platform. Video marketing requires a strategy that includes Facebook, YouTube, WordPress, Vine, Pinterest, Email, Google, PPC, ActiveRain and many more. Now, one thing Facebook is awesome at, something it has YouTube get at hands down, something all agents should do on Facebook – Paid ads. That will be the subject of our next post.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

10 Steps To Optimizing Your YouTube Videos

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10 Steps To Optimizing Your YouTube Videos
10 Steps To Optimizing Your YouTube Videos

Properly optimizing your Youtube videos will give you an unfair advantage over your competition.

If a tree falls in the woods with no one around, does it make a sound? Likewise – if you create an epic real estate video and don’t properly optimize it, does anyone watch it? Hmmm.

By now you already know, video IS NOT the future, it is the here and now. Top producing real estate professionals have been leveraging video in their business to get found online, convey messages faster, build trust and rapport, create emotion, build relationships, differentiate themselves from their competitors – for some time. I started back in 2008, my how time fly’s.

It’s not enough to bring Hub Media Company in to shoot your latest listing video, lifestyle video, community video or professional introduction video – your video still needs to be optimized to get found online by your ideal client.

Your ideal client is WHO you made the video for. Your ideal client is not someone looking for a million dollar home, it’s someone looking for a 5 bedroom 5 bath home in DC Ranch, it’s someone looking for information about the Master Planned Community of Ocotillo in Chandler, AZ, it’s someone researching how to Choose The Right Real Estate Agent.

Below are 10 Steps To Optimizing Your YouTube Videos.

  1. Make Your File Name Relevant To Your Ideal Client.  Your file name should include a keyword your ideal client would search for. If your latest listing is about DC Ranch, make your file name the property address or the community name, Not “DC Ranch” but “DC Ranch Scottsdale Arizona”. Don’t make your video “12 Marlin”, you get the drift.
  2. Use Relevant Keywords Closest To The Left In Your Title. When you upload your video to YouTube you should add a TITLE, DESCRIPTION and TAGS for your video. Use relevant keywords in your title closest to the left in your title. Not “Amazing DC Ranch Home For Sale, Scottsdale Arizona” but “DC Ranch, Scottsdale Arizona | Amazing Home For Sale”. Your title should appeal to search engines AND consumers.
  3. DESCRIBE Your Video For Your Ideal Client. Your YouTube description is not the place to get lazy when optimizing your video. Make sure you use relevant keywords in your description (closest to the left) and make sure the description is at least 250 words. Start your description with your domain name or page on your website where your video is located, https://hubmediacompany.com or https://hubmediacompany.com/youtube-announces-new-cards-feature-how-to-use-in-real-estate/ .  Most people don’t realize your YouTube description is one of the places Google will learn what your video is about. If 250 words sound like a lot to you – it’s not. Here is a tip – copy and paste your MLS description into your YouTube description and make it less REALTOR-like .
  4. Use Relevant TAGS. Many people think the tags used in your YouTube description are not important and skip them. BIG mistake. Your YouTube tags are used to help YouTube recommend RELATED videos that appear at the end of videos, and on the right hand side when viewed on YouTube. Again, if your video is about DC Ranch, one of your tags should be “DC Ranch”, another should be “DC Ranch Scottsdale” and another should be “DC Ranch Scottsdale Arizona”. Make sure you use “” around your tags and TAB after each entry. “DC Ranch” TAB “DC Ranch Scottsdale” TAB etc.
  5. Use A Relevant THUMBNAIL. A YouTube Thumbnail is one of the most important aspects of optimization because viewers are VISUAL. You may have already noticed, when watching videos on YouTube, your eyes gravitate to the most engaging images in the related videos on the right. If your video is about DC Ranch, I would suggest using a thumbnail that is an image of something that effectively represents DC Ranch – the monument sign, a ridiculous view from DC Ranch with the words DC Ranch boldly written across it, an epic 4K aerial shot, etc.
  6. Use Keywords In Your Voiceover. When we shoot your listing video, some agents opt to use a voiceover as well as an intro and outro. The voiceover in these instances are short 2-4 sentences that tell the consumer what they are going to see “Welcome to 1234 E Main Street Scottsdale, this 4 bedroom, 2 bath DC Ranch Home has it all, granite counters in the kitchen, stainless steel appliances and a resort style backyard, let’s go inside and take a look”. You should use keywords in your voiceover because YouTube uses transcription software or “speech to text conversion software” that will convert the words you say into text. They do this to provide a better search for the consumer. So use relevant keywords in your voiceover.
  7. Upload A Transcript. You have the option to upload a transcript with every video you upload to YouTube. DO IT. If there are words said in your video, you should upload the transcript. Simply write the words you used in your video in a word doc and upload in the captions area. YouTube indexes this area for keyword relevancy in order to provide a better search for the consumer.
  8. Build Your YouTube Channel. It’s not enough to simply have a YouTube channel. You need to treat your channel like your real estate website and BUILD IT UP. On of YouTube’s ranking factors – when it decides which video to rank for what keyword – is the age, size and engagement around your Youtube Channel. To build your channel you should add as many relevant videos as possible (properly optimized videos), embed those videos on outside websites (like your real estate website, which is one of the places they should be anyway, hint-hint), encourage the viewer to subscribe to your channel, like your videos, share them and please – please – please – if you are fortunate enough to have received comments on your video, RESPOND to them. These are all ways YouTube measures the weight of a channel.
  9. Create Playlists.  Create playlists in your channel. If you are making “How To” videos, one playlist should be “How To’s” another should be “Current Listings” another could be “Client Testimonials” another “Community Videos”. If you have a niche (and you certainly should) another might be “DC Ranch” and inside this playlist would be all of your listings, sold listings, community videos etc.  Adding your videos to a playlist will increase the SEO or Search Engine Optimization power for your video. These playlists can be embedded into a website and even shared via link. They are also indexed.
  10. SHARE IT UP! Optimization is all about getting your videos seen online. One of the easiest things you can do yourself is to share your videos through social media networks like Facebook, Twitter, Google +, LinkedIn, Active Rain, even Pinterest. You should embed your videos into your real estate website and then share that link through the above social networks. Sharing your videos this way will result in more traffic going to your real estate website (which is a ranking signal for Google). Your real estate website is the holy grail in real estate marketing, this is where you want the consumer to watch your videos. This is where they will learn more about you and your niche, what problem you solve, but this is also where they can search for homes , fill out forms, ask questions and become leads. The more RELEVANT traffic you get to your real estate website the more leads you will get, the more leads you get, there money you make. It’s all about the numbers.

These 10 steps to optimizing your YouTube videos will put you head and shoulders above your competition. But it all starts with creating engaging and valuable content your ideal client would look for. If any, or all of this seems a little daunting, remember this – not only will 99% of your competitors NOT do this, they aren’t working with us so your videos are already better :-). No really, if this seems like a lot, don’t sweat it, if you are a current client of Hub Media Company, you have access to our marketing tutorials which will take you step by step through the steps above. You can also call us for help, we won’t succeed unless you do. For access to our tutorials simply call us. And if you are in the Phoenix metro area looking for someone to tell the story of your listing or community please fill out the form below. Let’s talk.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

YouTube Announces New “Cards” Feature – How To Use In Real Estate

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YouTube cards annotation
YouTube announces new Cards Annotation

Last week Google (which ownes YouTube) announced a new feature called “Cards”. Cards is an additional annotation that can be used within your real estate videos.

What’s an annotation?

YouTube annotations are clickable text overlays on YouTube videos. The annotations are used to increase viewer engagement, give more information to the consumer, and/or aid in navigation. Annotations can be used to highlight your real estate website, direct the viewer to a playlist or another video, point something out to the viewer – the use of annotations is literally limitless. Annotations include speech bubble, note, title, spotlight and label.

Uses Of Annotations

Annotations can be very effective in your video strategy. The Speech Bubble annotation can be used to point out a price drop of a listing, the Note annotation can be used for linking to similar real estate videos, a listing playlist, or your channel. Notes can also be used as a “Subscribe to My Channel” call-to-action button. The Spotlight annotation is interactive and offers a transparent box with a frame that appears over an area of your video that you want to call out. When the consumer hovers over a spotlight annotation related text appears outside of the frame. Spotlights are linkable to other videos, playlists, or even channels. The Label annotation can be used to point out those maybe counters or that six burner gas range in that gourmet kitchen.

But There’s A Problem

As awesome as annotation are, there is a problem. A big one too. Annotations only appear on desktop/laptop computers – no mobile. This is a huge problem as over 50% of YouTube’s traffic comes from mobile devices. I don’t know about you but most of the videos I watch are on my iPhone or iPad.

Enter Cards

YouTube’s latest feature, Cards, will eventually replace annotations and unlike the traditional annotation IS mobile friendly. Meaning, if you wanted to create a clickable link in your real estate video with a call to action like “Search For Homes” or”Find The Value Of Your Home” or “Review Our Marketing Strategy” – you can with cards and the viewer can interact with your message on their iPhones, iPads, HTC, Galaxy etc. Cards fall into 6 different options: video, playlist, associated website, merchandise, fundraising, and fan funding. You can see how I use cards at the 1:12 mark of our latest video below.

How To Set Up Cards

Creating Cards really couldn’t be any easier. Follow these 5 steps:
1) Sign into to your YouTube account and select “Video Manager”, click on ‘Edit’ for the video you want to add a Card to.
2) Click on the ‘Cards’ button in the top navigation bar, click ‘Add Card’
3) Click on ‘Add Card’ again to open up the creation window for the Card type you want to add. Enter a valid URL (must be associated with your YouTube or Google account) for that Card type.
4) Upload an image (or pick one from the suggestions offered). Edit and optimize the title and call-to-action text (HMC clients can watch a step by step tutorial in the marketing tutorials section of this site)
5) Click ‘Create Card’ and adjust the start time for the card – if required

Remember, the goal is to get the consumer on your real estate website. This is where they can search for homes. Learn more about you and the problem you solve. Learn more about you and your team. Your real estate website IS your storefront. I’m sure you have noticed most consumers would rather meet you at a home they would like to see and most sellers want you to come to them.

Ready to leverage video in your real estate business? If you’re in the Phoenix metro area Hub Media Company is your partner. Check out our real estate video portfolio and you’ll discover why the top real estate agents and title companies in the valley choose to partner with us. From cinematic HD video tours to community and subdivision videos, lifestyle, testimonial and green screen – we do it all.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Marketing Tip #1 – Have A Script

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real estate video script
The Happy Dance – Amy Jones (produced by Hub Media Company)
Are you ready to leverage video in your real estate business? I sure hope so, those real estate agents not using video to market themselves, their listings, convey information and differentiate themselves run the risk of being left behind. No seriously. Don’t believe me? Wait until you lose a listing to an agent that uses video to market their listings. Wait until you lose a buyer or seller because another agents community video demonstrates their knowledge of the area – establishes them as the expert, instead of you. You just wait… It will happen. I guarantee it.

So, now that you are ready to use video in your real estate business, I have a tip for you. In fact, this tip is one you can build on as you leverage other types of video in your real estate business, whether it be a listing video, community real estate videos, subdivision videos, lifestyle real estate videos, green screen real estate videos, white board or talking head. The tip – have a script.

Did you know your body language says more about you, your confidence, your expertise, your BRAND than anything you could ever say? Yep – it’s true. Body language conveys 80% of what we say. You married? This sound familiar…..

“Honey, I would like to go out with the fellas this Friday, I know it’s our normal date night but it’s just this one time”.

Wifey crosses her arms, tweaks her neck to the side and says it, “that’s fine”. Is it really fine? HELL NO! Go out with your friends and you likely won’t hear the end of it for some time.

When using video in your real estate business you first need to understand this – video is the delivery method. Video is your coffee cup, what really matters is what’s inside the coffee cup. The Starbucks, the Einstein’s the Dunkin Donuts – Joe. What matters with video is not the quality of your video, the lighting, how cute you are, what matters is the message. The content.

To be seen as an authority on something, anything, your message needs to be on point. Your message needs to solve a problem, provide valuable information, your message needs to be of value. Your message needs to be scripted. I started using video in my business back in 2008, I’ve worked with enough real estate agents to know, not using a script is like inviting “Murphy” to show up. Oh and he will – in full force.

When creating a script I encourage our clients to first make bullet points that address what the video is about. The nuts and bolts if you will. The information your video absolutely needs to convey. Then I suggest they write conversationally around those points. Ultimately, the script is creating a story for the viewer. It’s painting a picture, one they can hopefully identify with.

I can easily tell when a real estate agent is not using a script. So can you. They look away from the camera. They look down and to the left as they think of what they will say next. They fidget. If sitting their chair will sometimes spin back and forth uncontrollably, there will be more “um’s and uh’s” than you can count. They talk way too long or really really short – because agents that don’t use scripts don’t know what they will say next, they are typically unaware how long or short their message is. It’s actually not uncommon to hear an epic run-on sentence that seems like it will never end (I love these) 🙂 .

All of the above is disastrous for your branding. All of it says more negative that positive – about you. It rarely conveys confidence which is arguably one quality any buyer or seller would want in their real estate agent when conducting the largest financial transaction of their lives.

A script is not something you need to memorize, although it is certainly helpful. At Hub Media Company, we provide the best cameras, audio, graphics and editing and ya know what else we provide? TelePrompTers. Hooray! Our clients can sit back, relax and read their message with confidence knowing their message will stay on point.

So, are you a real estate professional, in Phoenix, ready to leverage video in your real estate business? Fill out the form below. Let’s talk…

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

How To Stand Out From The Crowd | NAR 30 Under 30 | Lisa Roberts

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NAR 30 Under 30
Lisa Roberts NAR 30 Under 30
There are many celebrated titles in real estate. Let’s see, there is the ABR, CRS, GRI, CDPE, CNE, ePRO, Top Producer, Presidents Circle and on and on and on. One thing real estate is not light on is titles. While some title’s mean very little, like “Top Producer”, others are celebrated for their knowledge and/or achievement.

One of the celebrated titles in real estate, one that screams – you have arrived – is 30 Under 30.

Other industries have long celebrated their up and comers. Forbes, The New Yorker and Fortune have their 30 Under 30 that celebrates the up and comers, the movers and the shakers the ones to take notice of. Managed by the National Association of REALTORS, NAR has their own 30 Under 30 with the same principle – real estate agents from around the country that are expected to do great things. 30 Under 30 is a big deal in real estate, one that some agents go all out for. Real estate agents like Lisa Roberts with RE/MAX Excalibur in Scottsdale Arizona.

As we speak, thousands of real estate agents from Florida to Vancouver are finalizing their applications for the coveted 30 Under 30. The standard application in years past is a written one, this year applicants were encouraged to submit their applications via (drum roll please) – video. A quick search via YouTube for 30 Under 30 Applicant will return “selfie” style videos other applicants have submitted as well as a few that hired professional videographers. The consummate professional, Lisa came to Hub Media Company for help with her 30 under 30 video. One thing was for sure, Lisa wanted something different. Something that told a story. Something that would separate herself from her competitors – just like 30 Under 30.

Lisa came to our Tempe, AZ studio where we helped her tell her story. She was sure what she wanted, something that would make her look like the rock star real estate agent that she is. Her intro was shot in our green room, not green screen, in television and radio, a green room is the spot where final preparations take place just before the talent(s) go on stage, our green room is our war room. B roll shots for Lisa’s 30 Under 30 video included her office at RE/MAX Excalibur in Scottsdale, her title company – Empire West Title, an active sellers home in Ancala as well as a few other locations. Lisa must be a rock star judging solely on how her sellers, office and title company happily answered the call for their assistance – they killed it.

So without further ado – Lisa Robert’s 30 Under 30 application to the National Association of REALTORS®.

Video is a medium that we believe will become the industry standard for marketing, not just real estate marketing, video says so much more in a shorter amount of time than pictures or even text ever could. Combine this with the fact that video uses more of our emotions and you can begin to see what a powerful tool “GOOD” video can be. While we have traditionally worked with the top 5% of real estate agents across the valley, we are starting to see newer agents retain us to tell the story of their listing, community, subdivision, team or even themselves. 2015 is the year real estate video goes mainstream.

Are you a Phoenix area real estate agent ready to leverage video in your real estate business? Reach out to us below, we’d love to bring your story to life.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

10 Reasons Why No One Is Watching Your Real Estate Video Content

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real estate video content
Their Not Watching – Here’s Why

You’ve heard it before – “If you build it, they will come”. This worked in “Field Of Dreams” but it doesn’t work so well in regards to real estate content, specifically – real estate video content. The simple fact is, there is no guarantee anyone – buyers, sellers, investors, builders – will watch your real estate videos. But there are ways to increase the odds of your real estate videos being found and watched.

I’ve said it before, in fact – I’ve been saying it since 2008 – “There are 2 types of real estate agents, those currently using video and those that will be”. The reason is simple – the CONSUMER is demanding it. Video is a much easier medium to consume and is perfectly suited for real estate because video uses more of our emotions. Unlike the traditional real estate marketing medium – pictures (which is one dimensional) a video is not only seen, but heard and in some cases – felt as well. That’s a 3-1 benefit! Below are 10 reasons why no one is watching your real estate video content. (Video Below)



10 Reasons Why No One Is Watching Your Real Estate Videos

  • They can’t find them. We can create the best video for you, I mean AMAZING lighting, angles, talent (you) and it won’t mean much if no one can find it. To help your videos get found online your videos need to be OPTIMIZED for search engines. Everything, from the title to the description, the keywords to what you actually say in your video should be tagged with your ideal client in mind. What questions do they have? What problems do they face? What are their pain points?  Hub Media Company provides its clients with a video optimization tutorial to help them get their videos on page 1 of search engines like Google. It’s free to them, so if you are currently a client of ours check it out in the marketing tutorials section
  • What’s It About? Even if a consumer finds your video, many of them won’t click on it because they don’t know what it is about. There is a ton of video content loaded to YouTube every minute, over 300 videos in fact – that’s a lot of other video content competing for the same consumer as you. Your real estate videos should be titled and tagged to tell the consumer IMMEDIATELY, what your video is about. This is no place to be vague… Learn more about titles and tags in our Marketing Tutorial section.
  • It’s UGLY. Over the years I’ve learned something very important about real estate video. PEOPLE ARE VISUAL. They won’t buy what they can’t SEE. You have to SHOW them what your video is about. When you look at a video on YouTube, YouTube serves up related videos on the right, the video you choose to watch next is often related to the VIDEO THUMBNAIL. Did you know you can change the video thumbnail of your video? Yep – you sure can. Up until recently, YouTube used to only offer 3 thumbnails of your video, they almost always were horrible. But now, with a few changes to your YouTube settings, you can add your own thumbnail. Your video thumbnail can be anything – the aerial view of a property, the most appealing aspect of your listing or even text. You can learn more about YouTube thumbnails in the Marketing Tutorial section.
  • You’re a LONG TALKER. I don’t know if that is an actual word but I see it ALL THE TIME when I watch real estate agents on video. And it’s PAINFUL. A long talker is someone that talks and talks for really no reason at all.

    “Hi, I’m Stephen with XYZ realty, and I’m 41, I ‘m married with 2 kids, and I’m from New York, and I have 2 degrees from the University Of Nevada at Las Vegas, aaaaaaaaand I’m a Scorpio….”.

    • 2 words – SHUT UP!. When someone clicks on your video, you literally have seconds to give them a reason to watch your video. In fact – the goal of the first few seconds of your video should be to get them to watch the next few seconds. You need to tell the consumer IMMEDIATELY what your video is about and WHY they should continue to watch.

  • It’s all about YOU. Every girl has a friend that LOVES to talk about how great she is. And you HATE HER FOR IT. We simply do not like people that think they are better than us. The same is true in real estate sales. Gone are the days of the “all about you” marketing. In fact, talking about you is the fastest way to NOT get your videos found or watched online. People will not care about you until you give them a reason to. This means your videos should be about THEM and how you can help them not how they can help YOU.  Most people ask Google a question, that question is usually not “best agent at RE/MAX” or “Keller Williams or CDPE, Top Producer in Phoenix”.
  • SELL, SELL, SELL. Another thing I have learned over the years is this – people don’t like to be SOLD to. In fact, the mark of a horrible sales person is one who sells. Sales is an awesome profession, but the discrepancy between the good and the bad is HUGE. The bad ones sell, the good ones ask questions and listen. Your videos should provide the information the consumer is looking for, presented in a feature / benefit way rather than some hard pressure sales techniques like “this one won’t last long, call now!” What are the benefits of living in your listing? In the subdivision? What is the lifestyle? Paint the picture for them.
  • You Didn’t Share. As I said before, we can create the most amazing real estate video content and it won’t matter much if no one see’s it. You can increase the odds of your videos being seen by sharing them through your social networks like Facebook, Twitter, LinkedIn, ActiveRain, Pinterest, Instagram – there are hundreds of social networks, I recommend you focus on the top 40. Advances in technology has brought us automation tools that will syndicate your videos to the top social networks for you. You can find out which networks we recommend and what tools to use in the Marketing Tutorial section.
  • You Didn’t Embed. Your videos should not just be optimized for YouTube, they shouldn’t just be shared through social networks – your videos should also be embedded into your real estate website. No just any website either, I’m talking about WordPress. WordPress is the industry standard in real estate websites. Not just real estate either – fortune 500 companies like Samsung, Lexus, SONY,  Time, the New York Times, as well as the US ARMY use WordPress, so should you. Embed your videos into the posts and pages of your website, add relevant (keyword rich) text around your video, if your video is about a listing, add a gallery of photos and put a form underneath them all. You can learn EXACTLY how to do this in the – you guessed it – Marketing Tutorial section
  • No Traffic. All roads lead to ROME ad ROME is your website. At every turn, you should be sending traffic to your website where your real estate videos are. Everything from your business cards to your for sale signs, your direct mail marketing to your email signature, your social networks to your Plaxo or “About Me” should have a link to your website. Not the home page either, the link should be to the EXACT PAGE where your real estate videos are.
  • No Subscribers. How cool would it be to let your ideal client, the demographic of buyers and sellers you market to, know every time you upload a video – FOR FREE. Be pretty cool right? Well this will happen once you build up your SUBSCRIBERS on YouTube. One of my YouTube channels, MyTitleGuy, has over 1100 subscribers. Those 1100 people are alerted every time I upload a new video. That is FREE marketing, free EXPOSURE for me. Consumers will subscribe to you when they see you as an authority on something they are interested in. Everyone wants to work with the expert right? Your videos should encourage the viewer to SUBSCRIBE to your YouTube channel for more related content. YouTube even has annotations that will help you achieve this. You can learn more about the subscribe annotation as well as others in the Marketing Tutorial section. Ok, I know I said 10 reasons, but there is one more reason I can’t stress enough….
  • Too Long. When someone comes to YouTube, there are two things they look at BEFORE they decide to watch a video. 1) the number of views and 2) the length of time. No one wants to watch a 5 minute video on something if they can watch a 2 minute video on the same thing. Make sense? The traditional listing video should be under 2.5 minutes. For luxury homes we recommend they be below 4 minutes, of course there are exceptions to every rule. It is OK to have 12 minute videos, even 2 hour videos – ONCE YOU HAVE BUILT UP YOUR SUBSCRIBER LIST. Most people will not watch a long video but the people that have opted in to your videos, those that subscribed to you more likely will. Keep your videos short to increase the likelihood of your videos being watched.

Now that you know my 10 Reasons Why No One Is Watching Your Real Estate Video Content, you can work on increasing your view and subscriber count. Of course, you have to have great video content to do this and that’s what we do at Hub Media Company. We create awesome cinematic real estate video tours, lifestyle, community, green screen and more. Reach out to us to get started today… Check out our portfolio

31498 N 129th Drive Peoria AZ | Vistancia Home For Sale

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Welcome to 31498 N 129th Drive Peoria AZ. Just minutes from the hustle and bustle of the city life you will discover one of Peoria’s most exclusive communities – Blackstone Country Club. Blackstone Country Club is located in Peoria Arizona. The private guard-gated entry, and beautiful views of the Sonoran Desert will beckon you to come have a closer look.

Whether your eye is captivated by the natural desert setting or the jaw-dropping views of Jim Engh designed golf course that has also been ranked #2 Private Golf Course in Arizona by Ranking Arizona for 2014, Vistancia Village at Blackstone Country Club will stir your sense of style and appeal to your need for luxury! This Tenita Model by T.W. Lewis will have you falling in love! Beautiful curb appeal with a paved walkway leading to the courtyard which includes a one of a kind custom iron entry gate. Just the beginning of all the

31498 N 129th Drive Peoria has premium amenities that include 3,119 square feet, 4 bedrooms, and 3 bathrooms. As you enter the 16-foot rotunda entrance you will see a very spacious formal living and dining room which leads to an open great room! The gourmet kitchen of 31498 N 129th Drive Peoria AZ boasts custom tile backsplash, gorgeous granite counters, a plethora of cabinets, and fully loaded stainless steel appliances! The Blackstone Country Club also includes new custom 4” Plantation shutters throughout, and a top of the line wireless home security system! The master bedroom of 31498 N 129th Drive Peoria AZ is spacious for any sized furniture with an oversized walk-in closet, snail shower, raised vanities, and tiled tub! The laundry room includes upgraded cabinets and front loading washer and dryer! Backyard is lovingly maintained and features a large covered patio, which overlooks the lush landscaping and grassy area! A side exterior service door leads to the large 3 car tandem garage with epoxy flooring throughout! Owner spared no expense on this home! View it today!

But don’t take my word for it, check out the FULL HD video of 31498 N 129th Drive Peoria AZ below.

For more information about 31498 N 129th Drive Peoria AZ or other homes in Blackstone Country Club for sale please call or simply fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Facebook To Become Real Estate Video Marketers New Best Friend

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real estate video phoenix
Facebook Video Marketing

You love facebook. I love facebook. It’s a great place to check in with your friends, what they’ve been up to and of course – “checking up” on that ex boyfriend or girl friend that broke your heart back in high school. But for all the “connection” opportunities facebook offers us it has really lagged in the video MARKETING arena.

That is until now.

Previously, savvy real estate agents posting their videos on Facebook were limited in what they could do with them. Unlike the world’s largest video hosting website – YouTube – real estate agents couldn’t add calls to action to their videos to encourage them to do something like, like the video or share the video, watch the next video or even click through to the real estate agents website.

But they can now!

Looks like facebook learned a lot about the shareability of video on it’s platform with the huge popularity of the ALS Ice Bucket Challenge.  I mean, who DIDN’T take part in that in some way shape or form?

Facebooks new features are rolling out TOMORROW on BUSINESS PAGES. Real estate agents leveraging video will soon be able to add a  “call-to-action” tool that will invite viewers to visit their website which is HUGE! Remember, all roads lead to ROME and Rome IS your real estate website. This is where you want the consumer. This is where they can learn more about you and how you can help them. This is where they can search for homes for sale, watch your other videos (hopefully you have some) and of course – where they can contact you for help. 

In addition to calls to action buttons, we will also get a new set of metrics. We will soon be able to tell how effective our video marketing is on the world’s largest social network. These new metrics are designed to help us better reach our target audiences (buyers, sellers, investors, sphere of influence etc),and will tell us how long viewers watch our videos before clicking away from them and how many unique views each video gets. The new analytics within facebook will help us create better and stronger content designed to educate and inform the viewer.

I see this as a HUGE benefit for the real estate pros leveraging video, one that will not only help them share their message far an wide but now, know how well that message is being shared. These are juicy metrics for sure that your sellers will love to hear – “Your listing for 1000 views on Facebook….”. 

Over 1 BILLION videos are watched on facebook every day and a whopping 65% of those are on a MOBILE device. 1 BILLION!  Of course the benefits of video in real estate marketing only really benefit those agents using video in their marketing.

To take advantage of the HUGE popularity and consumer demand for good video, reach out to us today or fill out the form below. We can bring your next listing to life with a cinematic HD tour, show what it would be like to LIVE in a property with a lifestyle video, solidify your relationship with a subdivision or community with a community video or help you educate and inform with a green screen video.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113