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Small Business Video Production Phoenix | Affordable Video Production

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Phoenix Small Business VideoWhether you own a restaurant, flower shop, pool supply, auto repair shop, karate dojo, gym, whether you provide a product or service, video marketing is in your future.

Hello, I’m Stephen Garner, founder of Hub Media Company right here in Tempe, Arizona.

I started using video in my business back in 2008. It changed my business. I worked in the real estate title industry for 13 years, an industry with over 60 companies just like mine that all provided the same service, the same product, (title insurance) at approximately the same price. Introducing video marketing into my business helped me differentiate myself from my competition, get found online, helped me grow my business and ultimately helped me make more money.

Over the years I’ve had numerous businesses from around the country reach out regarding the benefits of video. Ultimately I chose to leave the title industry in pursuit of my passion – helping business owners like yourself grow their business by leveraging the power of video marketing.

Look Around You

I don’t need to convince you about the value of video. Everywhere you look you see it already. If you have kids or grandkids, they are using your iPhone, iPad, Droid, HTC, Kindle – not to search the internet but to watch videos. You have already noticed your Facebook news feed has exploded with videos and you know they work because you are clicking on them and watching! When you search online using a search engine like Google you are selecting the video result 80% of the time. No, I don’t need to convince you of the value of video. You, already know. What I do need to convince you of though is this – video is affordable.

Video Is The Medium

It used to be good enough to just “do” video. Not anymore. Now your competitors are starting to leverage video which means you now need “good” video. So what’s good video? Great question. Before we go into that let me tell you this – video is the medium. Video is the delivery method. I like to say “video is the needle”. It’s not the needle that is important, it’s what is INSIDE the needle (medicine, vaccine, vitamins) that matters. Same thing with video. It doesn’t matter how great your video is, how professional it looks, how great the audio or graphics are – if your video doesn’t not add value to the end user, your target audience – your ideal client. This is where most video companies go awry.

Content Is KING

I’m a content marketer. Before video I was a blogging machine. I understood what my ideal client was looking for. I used this information to create content that helped them find me online. When they found me, I spoke in ways that addressed the problems they faced and how I could help them solve them. Do you know who your ideal client is? If I don’t know the name of your business, how can I find you online? This is where the content comes in. Content as they say is KING. Content is the reason CraigsList, arguably one of the ugliest websites on the planet, is one of the top 10 websites in the United States and one of the top 60 websites in the world. What are consumers looking for? The content. Content. Is. King. Good video educates and informs. Good video solves a problem and good video makes the consumer smarter. Over the years I’ve learned – it doesn’t matter how great a video is, if no one, or the wrong target market see’s it.

Video Statistics

Today’s consumer is learning more about businesses online before ever stepping foot inside it. They are learning about businesses like yours from Facebook, Twitter, Google, Yahoo, Bing, Pinterest. The majority of them given the choice, will choose a video to learn more about a business than text. Video increases the consumers understanding of your product or service by 74%. Below are some video statistics you can’t afford to ignore

  • YouTube is the #2 search engine in the world – behind Google (which owns YouTube)
  • 1/3 of all online activity is spent watching videos
  • 26% of consumers look for more information about a product or service after watching a video
  • 22% of consumers visit the website named in a video ad
  • 80% of online visitors will watch a video, while less than 20% will read printed content in its entirely (you’re obviously in the 20)
  • Click through rates (CTR) increase 200% -300% more when a video is included in an email
  • 50% of consumers watch business videos on YouTube once per week
  • By 2020 80% of all online traffic will be video
  • The average consumer is exposed to to 32 videos each month
  • 80% of consumers remember the video ads they watch

Business owners like yourself likely spend significant marketing dollars on print advertising yet when you check your mail (which if you’re like me, you likely only check 1 – 2 times per week) you do so over your garbage can. The reality is, print marketing has become more expensive while becoming less effective. The best indicator of consumer behavior is to look at your own behavior. Where do you go when you have a need? When searching online do you choose 1 of the 10 bland looking links in Google or do you select the video?

Video Is Not Expensive

Now that you understand the significance of video you may be thinking “but video is so expensive!”  Well, what if I told you, you could have a video that explains the value of your product or service to the consumer, and the education to help them find your video in search engines like Google, YouTube, Yahoo, Bing, Facebook etc for less than $1,000. That’s less than you probably spend on a mailer – which has the shelf life of a Chinese dinner. Video can last FOREVER. Yup. It’s true. Video doesn’t have to be expensive but good, targeted video marketing is priceless. At Hub Media Company  we use state of the art cinema cameras, lighting, audio, TelePrompTers to tell the story of your product or business. These videos can be added to emails, syndicated through social networks, even used in combination with your existing marketing.  With studios in Tempe, right off University and the 101, we have the passion, the equipment and the knowledge to help you grow your business with the power of video. From initial concept, to script development, shoot, voiceover, edit, promote online – we do it all.

Ready to learn more about how Hub Media Company can help your business? Please fill out the form below or call us at 480-223-8113 for a free, no obligation, consultation.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video Production | BEFORE Great Video You Need Great…

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real estate video contentAs real estate agents rush towards video I see many of them making a crucial mistake. Hi, I’m Stephen Garner, President of Hub Media Company, one of the valley’s leaders in real estate video production in Phoenix.

Savvy real estate agents are embracing video. They are using it to extend their reach, differentiate themselves from their competition, build relationships with the consumer, bring emotion into their marketing, market their listings and get found online (to name a few).

While some are doing real estate video right, there are some doing it wrong. You see, it’s not good enough to have good real estate video, good real estate video doesn’t mean much if no one sees it right? Using video in your real estate business starts with the right content.

Video is just the medium, it’s the delivery method. I like to say real estate video is the needle. It’s not the needle that is important it’s what is inside the needle that matters. Same thing with real estate video. We can use $30,000 cameras, $5,000 lenses, sound and lighting crews and it won’t matter if no one cares about your content – the content is what your video is about.

In order to use real estate video effectively you have to first identify what your ideal client (the demographic you are targeting) is looking for. What questions do they have? What are their pain points? What is important to them? Using real estate video effectively all starts here. Great you got your ABR, CRS, GRI, ePRO, CNE. While this is important to you, it may not be important to the consumer. This would be a bad real estate video topic. What would be a good real estate video topic however would be what knowledge the above designations brings and how it would benefit the consumer. How it will save them time and or money by working with you.

Not all real estate content is created the same. Great real estate content ideas include your real estate listings, the communities you market, master planned communities, active adult communities, things to do in Arizona, major employers, top rated schools in your area, property taxes, how to choose a real estate agent, how to choose lender, FHA vs VA, design tips, local restaurants, what is escrow, what is a title company and why you need one in Arizona, local market data, new builds, how to sell your home, how not to sell your home, common questions your clients ask you, mortgage types, Chandler homes for sale,homes in 85258, top deals in Phoenix and so on and so on and so on.

A successful real estate video strategy begins and ends with the content. Case in point, here in Arizona we are known for many things. Let’s see… there’s ASU, U of A, The Grand Canyon, Intel, Scottsdale, Camelback Mountain, Sedona, The Saguaro Cactus, the weather, the Phoenix Suns, Arizona Diamondbacks, Arizona Cardinals. Were known for all of these. You may be thinking “what does any of this have to do with real estate Stephen!!!?” Well, most consumers relocating to Arizona will likely look for information about jobs, schools, property taxes, things to do, crime, sports, active adult communities…BEFORE making a purchase decision. Most consumers do their own research online and THEN reach out for more information when they are in the home stretch (excuse the baseball analogy).

Would you believe there are THOUSANDS of searches every week related to Active Adult Communities in Arizona? Now that would be an AWESOME real estate video. Consumers are obviously looking for information about active adult communities and when presented with 10 links in Google, one being a video they would almost certainly choose the video – wouldn’t they? Below is our latest community video – on Active Adult Communities. Pretend you’re a consumer, I bet by the end of this video you will feel like Becky Kolb and The Kolb Team are the experts regarding Active Adult Communities.

Using real estate video in your business is imperative. I believe the real estate agents NOT using real estate video will run the risk of being irrelevant. It is clear the consumer is demanding video. Savvy real estate agents are demanding GOOD real estate video. Video that demonstrates their professionalism, that sets them apart from their competition, that establishes them as the expert. Good real estate video begins and ends with great content. At Hub Media Company we help our clients succeed. Through all the stages of creating a real estate video we are there. From initial concept to script writing, production, editing and syndication. If your looking for a partner to help you succeed with your real estate video marketing your looking for Hub Media Company.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

How To Add Video To The Multiple Listing Service

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How To Add Video To The Multiple Listing Service
How To Add Video To The Multiple Listing Service
When you receive your video links from Hub Media Company you will find two different versions of your real estate video.

The first one is the branded version. We deliver this version as an mp4 via download link. This is the version with you in it, with your team and brokerage logos, your contact information. This version should be uploaded to your YouTube channel, optimized for search engines as well as uploaded directly to Facebook. Click this link to view our step by step marketing tutorials that demonstrate optimizing your videos for Google and Facebook.

The second version of your video is the unbranded version. We deliver this version via HTML code. Adding your video to your listing inside the Multiple Listing Service (MLS) is one of the most important and beneficial things you can do. Once added to your listing, your video will be delivered to other members of your MLS through MLS search, both via member websites as well as through automated portals. The video below demonstrates how to add your unbranded video to the Multiple Listing Service.

How To Add Video To The Multiple Listing Service (MLS)


Questions? Challenges? Please fill out the form below, we will be happy to help.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Real Estate Video – An Essential Part Of Your Real Estate Marketing | Real Estate Video Benefits

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benefits of video in real estate
Real Estate Video An Essential part Of Real Estate Marketing

It used to be a luxury, now it is quickly becoming an essential part of savvy real estate agents marketing. I’m talking of course about real estate video, specifically cinematic real estate video. What was once reserved for the “have’s” is now the primary method of consuming content online. How many videos did you watch last week, have you watched today – on Facebook, YouTube, Pinterest, Instagram or TikTok?

Real Estate Video is now an essential part of your personal and property marketing and it’s never been easier or more accessible. While I had to literally fail my way forward in learning real estate video, you don’t have to, there are real estate podcasts dedicated to creating viral videos.

Take A Look Around You

One of the best ways to understand marketing is to look around, at the everyday consumer. What are they doing? Where are they going? How do they consume information? Look up right now and you’ll likely see at least 60% of the people around you looking down – at their smart phones, their laptops, iPad’s. What are they doing? Well, if they are not playing a game on Facebook they are likely watching a video on Facebook or YouTube.

According to CISCO “consumer internet video traffic accounted for 64% of all consumer internet traffic in 2014”. Consumers clearly prefer video. This is right on track with CISCO’s earlier claim “Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019,” There are many benefits to using video in your real estate marketing.

real estate video benefits
Cinematic real estate video helps buyers mentally move in

Benefits Of Using Video In Your Real Estate Business

1) Video makes us smarter. Humans retain 58% more information when we are shown HOW to do something – visually. If you were in the market for a new home would you prefer 25 pictures or a video that shows depth and size?
2) Video builds trust and rapport. Studies have shown that people are more likely to like and trust people they have seen in person – even in video marketing – than people they have only spoken to on the phone or through email.
3) Video is emotional. Video conveys so much more than text or pictures. We are more likely to laugh, cry, be happy or sad by something we see than something we read. If a picture says 1000 words, video says – them all.
4) Video is fast. We can convey a message is a shorter about of time with video than text. It could take another real estate agent 20 minutes to convey their value through text whereas that same message can be conveyed almost instantly through video. This is especially important given the immediate gratification, world we live in. As consumers attention spans get smaller you need to grab their attention immediately. Video does that.
5) Video is believable. You are more likely to believe a video message than one comprised of text or pictures.
6) Video uses more of our senses. We naturally believe in what we can hear and see. It is easier for our brains to process. These visual cues in a video can convince us of the appeal of a product or service. A home for sale or a real estate agents knowledge and experience.
7) Video Is Purple Cow. Every real estate agent has a website (at least they should). Some real estate agents have multiple and some real estate companies have hundreds or even thousands of them. That is a lot of competition. Everyone has a website but not every real estate agent is using video in their real estate business. Nationally, less than 15% of real estate agents are using video. Video is different. In a sea of links on the 1st page of Google, Video sticks out like a sore thumb. Video is Purple Cow.
8) Video Gets Found. Video is 57% more likely to make it on the 1st page of Google than text alone. I have multiple videos on the 1st page. If you were looking for information about Phoenix, about a subdivision, a home for sale, the buying or selling process, short sale, REO – would you click one of the 9 links that all look the same or the video?

Professional Profile Video
Professional Profile Video

How Savvy Real Estate Agents Are Using Real Estate Video

I launched Hub Media Company in 2014 but I’ve been producing real estate videos since 2008 through my other websites like MyTitleGuy.com. Hub Media Company currently works with a who’s who of the real estate industry. As I write this there are entire brokerages making real estate video a staple in their brand marketing (to other real estate agents) as well as an offering to the consumer. These savvy agents are using video in their listing presentations, in direct mail, newsletters, FSBO, expired, buyer and seller campaigns. We are producing “professional profile” videos that don’t necessarily highlight the agent or team, but instead highlight what the agent or team can do for the consumer. How they can help, what problem they solve, their expertise, what areas they serve, how working with them will save the consumer TIME and MONEY.

More Activity Around Listings With Real Estate Video

Property videos are a necessity today. Our Cinematic Property Tours help the consumer mentally move in to a property. The buyer can see the granite counters in the kitchen, they can almost feel the heat coming from the stainless Wolf or Sub Zero 6 burner range, they can see where the couch is and where their’s will go. Listings with video see a 400% increase in inquiries and website views than those without.  The National Association of Realtors (NAR) survey shows that 73% of sellers want to list with an agent who uses video marketing, yet only 14% of REALTORS® actually market with video.

Video is often the first impression the consumer has of you and your brand. Real estate agents are unquestionably winning listings because of real estate video. They are further extending their reach by sharing their videos on Facebook, Pinterest, YouTube, Twitter, Google +, ActiveRain and more.  Video allows a real estate agents marketing to work for them 24 hours a day, 7 days a week, even while they sleep. For the real estate agents that leverage it, video will get your message across faster and more convincingly than any other medium.

While Thera er many kinds and types of video you can do yourself, with your iPhone or iPad, there are others that should be professional. Examples include, property videos, community videos, testimonials, agent spotlights, business profiles and more. If you are in the Phoenix Metro area you can trust your boys at Hub Media Company to tell the story. Ready to get started? Start right HERE

 

Real Estate Video: The Road To Get There – Real Estate Bloopers

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realtor_videoWhen I talk to real estate agents about using video in their real estate business many of them freeze up “video, me! Nooooo…. Stephen”. Some give me excuses like – “I will” or “I want to lose 10 lbs first” or for the ladies “Stephen…look at my hair!”.

Look, I get it, I went through the frustration and insecurity of being in front of the camera too which is why I can empathize. I can easily recognize it – real estate agents that are still caught up in the whole “what will other people think” stage; they simply don’t know how to get out of their own way. That’s common.

Back when I was a title rep, before I started Hub Media Company, I taught real estate marketing classes all over the valley. At brokerages and lenders, SEVRAR, WEMAR, SAAR and every other acronym you can probably think of. In my real estate video classes we discussed camera equipment, audio, editing software, video topics, video syndication and one of the most important topics – MINDSET.

Over the years I have learned people are motivated by 2 things. 1) Looking Good and 2) NOT Looking Bad. So you can see that an issue could arise when it comes to being on video.

The most important part of using video for real estate is not how you look, it’s actually – providing VALUE. You see this is what the consumer is actually looking for. (They really could care less what you look like).  What they care about is the words that are coming out of your mouth. How you will help them save time and/or money. How you will make them smarter.

Since 2008, I’ve created thousands of real estate videos. Cinematic property tours, subdivision and community videos, green screen, screencast, interviews, aerial, lifestyle real estate videos and so on.

Many real estate agents just starting out in real estate video make the mistake of comparing themselves to other real estate agents, ones already leveraging video in their business. Real estate agents like Amy Jones with RE/MAX Infinity.

This is a mistake.

When you click that play button what you are seeing is the end. The final product. What you don’t see is the road traveled to get there. The mistakes, the “um’s” and “ah’s” and the swaying from right to left, the frustration – the swearing – the pacing – you don’t see any of that. But I promise you it’s there.

Well with the permission of Amy Jones of the Amy Jones Group I have included a video for you to review. I’m showing you this video because I want you to get this – mistakes will happen, you are not alone, we ALL go through them. As I said, I have made thousands of videos and made thousands of mistakes. I just kept on going. And so should you. It’s called “failing forward”.

Amy Jones, RE/MAX Infinity

If you have ever seen Amy Jones on video you know she KILLS IT her finished videos are great but as you can see it used to take some time to get there. One thing you can clearly hear is me, giving some direction ( and laughing hysterically). I always ask my agent partners “are you open for some feedback and suggestions?”. We are in this together.

Using video in your real estate business can be stressful and confusing, feelings that are normal, find someone you trust to help you. Someone that will tell you how you REALLY sound and what your body language is REALLY saying. It doesn’t matter how “happy and excited” you are to help someone buy or sell their next home if your face is saying something different.

Need help? If you’re in Phoenix give us a call. Whether it be a video of your latest listing, a green screen video, website introduction or a screen cast explaining how to use the portal – Hub Media Company can help. Fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Why Liking Your Facebook Business Page Don’t Mean Jack

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Facebook business pages real estate
It’s not about “LIKES”

It seems like every time I check my email or log in to Facebook I see it. It is ANOTHER request from someone I don’t know, or don’t know well – to LIKE their Facebook page.

To say it’s annoying would be an understatement. In fact, it’s not only annoying and sometimes pathetic – it doesn’t mean jack.

I’m hoping this post will change how real estate professionals look at Facebook, specifically their Facebook business pages.

It never fails. I meet a real estate agent casually, and later that day “bing” – so and so invited you to LIKE their Facebook page. Really? Well thank you! How can I possibly thank you? I know you must have chosen me from hundreds or even thousands of people, how did I win this lottery? Wait a minute, no I didn’t win anything you invited everyone you met that day. Of course you did.

It’s not your fault. You were invited to like another real estate agents page and you thought – “hey, that’s a great idea!”. It’s probably not. In the real estate space it’s called “modeling”. And the real estate space is full of it. It’s great when the agent you are modeling knows what they are doing but what if they don’t? By the way when it comes to Facebook – they likely don’t.

Real estate agents want peeps to LIKE their Facebook page for multiple reasons. The main reasons are lead generation and social proof. Many real estate agents think if they could only get more people on their Facebook business page it would turn into leads. Others believe they need to have a certain number of LIKES to be credible, to show others like and trust them – that’s called Social Proof. Here’s the deal, neither of those are true. Not necessarily any way. I’ll explain.

Facebook or “failbook” as I like to call it sometimes can be a HUGE time suck. It can be a fantastic tool for real estate agents IF they use it correctly. Most don’t. You see, what does it matter how many LIKES you have if they 1) are other real estate agents in your market 2) aren’t going to engage with you 3) have no desire to buy, sell, invest? Answer – it doesn’t. Facebook LIKES are all about engagement. Engagement is what CAN get you leads. LIKES likely won’t.

I see Facebook pages that have 1,000 LIKES. And it’s a ghost town. I see questions from the page owners like “what’s everyone doing this weekend?” CRICKETS. Why is this? Because they are not engaged. They were invited to LIKE a page and some did. They never said they would engage though. I would rather have 3 likes on my business page from 3 people that would do business with me, that would engage with me, that care about my product and would share it if asked – than 1,000 LIKES from people that couldn’t give a damn.

Some real estate professionals believe they will get leads if they could only get more LIKES on their pages. This used to be the case. Not so much any more though.

BEFORE Facebook went public, the number of likes did matter. The more likes you had the more likely it was your updates would show up in the newsfeed of those that liked your page. Not so much any more though. Why? Because now that Facebook is public they went from trying to make their users happy (us), to trying to make their share holders happy (them). And how do you keep share holders happy? Money. How do you create money? Well if you’re Facebook you sell ads. You also create “promoted posts” and “boost post”. Facebook has openly stated they are dropping organic reach . Traffic used to be free. It used to be the people that legitimately liked your page would be alerted when you posted something they essentially “opted in” for. Not any more. Now Facebook wants you to pay to reach the very people that liked your page. Crazy huh.

It went downhill fast. When Facebook went public in May 2012 traffic to business pages started dropping. I’ve seen estimates above 70% LESS engagement. Less traffic. It’s a business, I get it. Can’t legitimately complain about something that is FREE.

The true benefit in utilizing Facebook in your real estate business (beyond Facebook ads which can be awesome) is in driving traffic. The best marketers use Facebook to drive traffic (consumers) away from Facebook and to their sales pages and real estate websites. It is their websites where they have IDX feeds, white papers, sales stats, videos, testimonials, local area information and more.  This is where savvy real estate pros engage with their audiences. Even better, unlike Facebook, you own your website. Do you own Facebook? When I teach classes I drill one thing home – you should never rely on something you don’t own. Period. Terms Of Service change.

 

So what should you do? Well, stop inviting peeps like me to like your Facebook page. I will like your Facebook page, THEY will like your Facebook page if you are creating VALUE for me. For us. If I see you as the expert I will like your page. If you are educating and informing me about things I care about I will like your page. If you are saving me money I will like your page. If you are posting why you are the best agent in the universe, why your brokerage is better than another, awkward pictures of your past clients cringing as you congratulate them on their new home, thank you’s from you to your team for being awesome – I won’t and neither will they.

A social media strategy is imperative today in real estate. This is where your target audience is. But before you can have an effective social media strategy you need to have an effective content marketing strategy. People won’t go to your real estate website because you ask them to. But they will go for VALUE. Value is information. Homes for sale, subdivision info, market and sales trends, things to do, local restaurant reviews and coupons.  Value makes me smarter. The best medium is VIDEO. Not only because consumers prefer video, but because Facebook’s Algorithm does too. Direct uploads to Facebook is a sure fire way to get more organic traffic to your pages. But unless you are willing to do these things, please don’t ask me to like your Facebook page because even if they do, it won’t mean JACK.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

Real Estate Video Marketing To Milennials

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real estate video marketing millennialsA Millennial is someone born between 1982 and 2004. Also referred to as Generation Y, Generation Next or Echo Boomers, Millenials at 80 Million strong, represent 25% of the US Population.

The rise of instant communication methods such as email, texting, Instant Messaging and social networks like Facebook, Myspace, Instagram, Pinterest, Twitter and more, explain the Millennials’ reputation for communicating through technology instead of face to face like us old timers.. Millennials not only grew up with these technologies, they literally wrote the book on them.

Because Millennials represent 25% of our population, real estate professionals can’t afford to ignore them. That means we have to learn how to not only attract them, but keep them engaged so they can hear our messaging. According to Nielsen “Over 85% of Generation Y Owns Smartphones”. So, how do you think they will find their first or next home? Yup.And the overwhelming majority of them will choose a video when this option exists.

Whether you are a seasoned video pro or just dipping your toe into the real estate video marketing world, there is a right way and a wrong way to “do” real estate video. This is especially true with regard to marketing real estate to Millennials. Here are some tips I’ve learned over the years for real estate video marketing to Milennials.

  • K.I.S.S. If you are in the corporate world you may have mouthed the words “Keep It Simple Stupid” and you would be wrong. The first S is for SHORT. When marketing to Milennials your video marketing should be short. Their attention span is so short they will overlook a 5 minute video in search results and head straight for the 2 minute video. So would I.
  • On Point. Your videos need to be on point, by that I mean, they need to get to the point immediately. This is not  a generation that will wait for a real estate agent to build up to anything. “Hi, I’m Stephen and I am with RE/MAX, or KW, or C21 or whatever and I am on the “Awesome Team” and we sell more real estate than anyone in town and our clients love us and….” they are already gone. When marketing to Melinnials you literally have to get to the point immediately. I encourage our clients to ask a question to engage the audience and then move into the content “Are you ready to be a 1st time homeowner? Hi, I’m Stephen with the “Awesome Team” and today I’d like to discuss…..”
  • Editing. You may have noticed everyone from your local news, Hollywood to Dateline and Reality TV have upped their editing style. No longer are shots drawn out and long. Now you’ll notice camera angles change every 3 seconds with flashing bursts of light followed by black and white followed by bursts of color and mixed in you’ll find some slow motion. This is done to keep the Milennial engaged. It may annoy the crap out of us 40 somethings but we are not there target audience – not anymore. Whether you are working with a professional videographer or editing your own videos your shots should be fast and not drawn out. If the consumer doesn’t get to the end of your video, where your call to action is – you lose.
  • Music. Choose wisely. If you choose to use a background track in your videos, and you should by the way, that music should compliment your message. Choosing the wrong music will repel a millennial faster than DEET will a Mosquito. Choose something with a high beat per minute. If your making a listing video and you are targeting the Millenial, don’t be afraid to use EDM or even Dance music. The goal of the first few seconds of the song you choose is to get the viewer to the next few seconds and so on.
  • Ask a Friends kid. Before you publish any video targeting Millennials, ask a friend, preferably a friend’s kid – the Millennial, what they think. If they are being honest they should be able to tell you if they like the video or if it’s OMG. They should be able to tell you if you violated one of the above rules. Listen for the “I Can’t Even…” hear that and you’re toast. Did they get the Gist of the message? What would they change. You need to ask. Speaking of Asking, there is someone you shouldn’t ask – the real estate agent in your office, your broker, that is your age. They are not your target audience so why ask them anything?

I’ve been saying it since 2008: There are two types of real estate agents out there. Those currently using video in their real estate marketing and those that will be, Real estate agents will be using video in their marketing because the consumer is demanding it. As you can see, there is a right way and a wrong way to use video in your real estate business. Every video you make will bring the consumer closer or push them further away. Unlike a postcard or flyer, the traditional real estate agents weapon of choice, a properly optimized, well done video can last forever.  It’s important you do it right.

If you are a real estate agent in the Phoenix metro area, reach out, from our Cinematic HD videos to our green screen, lifestyle and community videos we have you covered. Oh and our guys are Milennaials 🙂

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

 

 

Video is perfect for communicating with Milennials. But not all video.

Below are some tips for communicating with Millenials through video.

 

6 Reasons Why Facebook Is NOT The King Of Real Estate Video {Not Yet Anyway}

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6 reasons Facebook is the video king
Facebook is on accident while YouTube is intentional

When a real estate professional hires Hub Media Company to be their video marketing partner, they are not just hiring us to shoot their listing, community or lifestyle video, we believe they are hiring us for our best practices education around real estate video marketing.

We’ve learned a lot about online video since 2008. We always say “it doesn’t mater how great your video is if no one ever sees it”. This is why we provide our free marketing tutorials on video optimization, syndication, annotations and more to each of our real estate partners.

The other day I sent a completed real estate video to an new agent partner, someone not new to real estate by any means, but new to working with us. In the email I included our marketing tutorials. These tutorials revolve around the king of online video – YouTube. His response was “the tutorials are great but (insert expert here) said I shouldn’t worry about YouTube, he said Facebook is where I need to be focusing my video marketing. Facebook has over 1 Billion people on it”.

This is bad advice. Here’s why

The real estate industry is full of people that give bad advice. By that I mean, almost anyone can be on a panel these days – offered up as an expert on anything simply because of their relationship with a sponsor or company. I’ll never forget the time I went to a class on “how to be on page 1 of Google” when the instructor wasn’t himself 🙂 Oh Lawwwwd.

YouTube is the King Of Online Video, Not Facebook.

Real estate agents should be posting their videos to Facebook and Twitter, Linkedin and Pinterest, ActiveRain and Instagram, you should be posting your video everywhere but when it comes to reaching people you don’t know, YouTube, not Facebook, is going to result is more business, more dollars, more deals than Facebook. Here’s my 6 reasons why Facebook is not the king on real estate video.

1) A view on Facebook is not the same as a view on YouTube. This expert referenced above told our partner he would get more video views on Facebook than YouTube. This is true. But views are not created the same. Facebook measures a view after 3 seconds. YouTube measures a view after 30 seconds. Facebook views can result from a video showing up in the new feed. These videos are “autoplay”, did anyone actually watch the video? Maybe. We don’t know. Facebook does not measure intent – Youtube does.

2) YouTube videos show in Google Search. Try searching for your favorite video on Facebook. Good luck with that. Facebook is a HORRIBLE search engine. I find it challenging to find videos I post on my own personal and business pages. Try searching for it in YouTube – surprise, there it is! Do a Google search on anything and you will likely find YouTube videos in the search results – not Facebook. This is important to take notice of as over 90% of consumers start their home search online – Google, not Facebook. They are asking a search engine a question – 5 bedroom, 3 bath home DC Ranch – they are finding YouTube videos, not Facebook videos. Consumers have intent when they are using a search engine, they are being entertained when they use Facebook. If a consumer is looking for homes for sale, information about a geographic area, subdivision, community, jobs, schools, things to do (all things that are related to homes for sale) – they will go to Google or YouTube not Facebook.

3) YouTube is a search engine. Facebook isn’t. Again, do a search in Facebook for something you posted, say last week – good luck with that. YouTube is a search engine. In fact, YouTube is the 2nd largest search engine behind Google. More and more consumers are going directly to YouTube when looking for homes for sale, communities or information because a video is more informational and engaging than text or pictures alone.

4) YouTube has metrics. YouTube can tell me (and you by the way), where your views are coming from – Facebook, twitter, Linkedin, Google, Yahoo, Bing, email etc. YouTube can also tell you how long a consumer is watching your video AND at what point they are leaving your video. This information is pure gold. If you know how people are finding your video you can post more of them there. If you know when people are leaving your video, you can focus on making your videos more engaging. Metrics can help you increase the exposure of your videos. They will tell you if you are reaching your intended audience. The longer someone watches your video the longer they are seeing you as an authority. They are building a relationship with you. Facebook can’t provide this.

5) YouTube videos have volume. One of the most engaging aspects of video is the sound. The music, you talking, the beat. The music sets the tone for the information that will be conveyed. The music helps with consumer engagement and retention. Life is simply not as interesting without music. Facebook videos are muted. The viewer has to manually turn volume on.

6) YouTube videos can be optimized. A properly optimized video can be found online by someone asking Google or YouTube a question. You can optimize your real estate videos for the property address – for the neighbor that wants to know how much the house across the street was listed for. You can optimize your community videos for the most popular communities in your area, the Ocotillo’s, Vistancia’s, DC Ranch’s, Troon’s etc. Facebook videos (without paying for ads) cannot be targeted, nor found in search.

You should be posting your videos to Facebook. You should be uploading your videos directly onto Facebook as well as YouTube. Facebook will help you engage the people you already know. YouTube will help you get found online by the people you don’t. You don’t know that couple in Michigan considering relocating to Arizona. You don’t know that Phoenix couple who’s kids just went off to college who are considering moving to an active adult community. YouTube will help them find you. Facebook likely will not.

I love Facebook. I’m going to post this blog post on my Facebook business page. But I know the limitations of Facebook and I would never advise anyone to focus on any one platform. Video marketing requires a strategy that includes Facebook, YouTube, WordPress, Vine, Pinterest, Email, Google, PPC, ActiveRain and many more. Now, one thing Facebook is awesome at, something it has YouTube get at hands down, something all agents should do on Facebook – Paid ads. That will be the subject of our next post.

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