So, we created a video for you. Maybe it was one of our cinematic HD real estate tours, a community video or maybe even a video testimonial. Now that the video is delivered the real work begins. I know you are thinking “Wait, now there’s MORE work?!”. Yes. You see, it doesn’t matter how great your video is or what problem it solves. It doesn’t matter what kind of equipment we used to create it – cranes, sliders, jibs, C100, Mark III, it doesn’t matter how great your video is IF NO ONE SEES IT.
YouTube is riddled with videos that, although they are good, no one has seen. There are 2 things this post will address. Search Engine Optimization for your video and Traffic Strategy. Search Engine Optimization is getting your video found online by your ideal client, the demographic the video was made for. Traffic Strategy is about getting them to your website. YouTube is great at some things and others – not so much. YouTube is the most popular video hosting website on the planet but it’s not very good at converting that traffic. But you know what is? Your WordPress real estate website.
You are already using video in your real estate business, this puts you in the top 12% nationally. If you follow the instructions above you will be in the top 1% of real estate agents that use video, leverage WordPress and understand how to use social media not for entertainment but for business. Remember
ALL ROADS LEAD TO ROME