While many savvy real estate professionals have been using video in their real estate business for some time, using video in real estate is something still relatively new to many real estate agents. So it’s understandable that most are paving the way as they go. But what they don’t realize is how this one mistake is costing them web traffic, leads and ultimately more money. Zillow, Trulia and Realtor dot com are now the top destinations for consumers whether buying or selling, but this fact doesn’t mean real estate agents can’t clearly establish their value in the eyes of the consumer by creating high quality, unique and valuable content consumers are searching for online.
Facebook Is the logical place to put your videos when marketing properties for sale but there is a problem: facebook is a horrible search engine, it’s hard enough for you to find a post you did on your own page a few weeks ago so imagine how challenging it can be for others to find your best content. Facebook is a place where consumers discover content by accident where as other platforms like Google and Youtube are on purpose. Watch the short video below to see where your videos should be uploaded first (before facebook) as well as what order we recommend to get the most out of your video marketing.