Have you noticed how many real estate agents like to talk about how great they are? Top Producer! ABR, CRS, GRI, CDPE, e-PRO, “Everything I Touch Turns To SOLD!”
While some real estate agents think this is a necessary type of real estate marketing, in reality it’s horrible. We, as consumers simply do not like it when people, especially sales people, talk about how great they are. It makes the hair on the back of our necks stand up as we roll our eyes and think “SHUT UP!”.
This type of marketing (if you can call it that) is not very effective because real estate agents (before the consumer gets to know them) are a commodity. Most consumers can’t tell where one real estate agent begins and another ends. It’s even harder to differentiate real estate agents when many say the same things. Hence the Top Producer! ABR, CRS, GRI, CDPE, e-PRO, “Everything I Touch Turns To SOLD!”
So, how can you market yourself, without overselling yourself and turning potential customers off? Easy. You have your clients do it for you. With a testimonial video.
The Testimonial Video is exactly what it sounds like. A video of a past or present client talking about what it was like working with you. What problem(s) you solved. How you saved them time and or money. This type of video is effective because it’s not YOU talking about why you are great.
As consumers we identify with each other though “social proof”. Social proof is what occurs when you buy anything from Amazon. Before you buy, you look at the number of stars and comments, what other consumers (who you don’t even know) thought of the product or service. Through social proof we are swayed by what others that have bought the product or used the service before us thought about it. This shortens our sales cycle.
The next time you have a client raving about you, make sure you get it on video. Not some shakey iPhone video either. Reach out to us and we’ll make your clients (and you by the way), look like the rock starts that you are.
The Spalding Team | Realty ONE Group
Jennifer Wehner | The Wehner Group
Amy Jones Group Testimonial
Video SELLS HOMES
Do you see how much more compelling it is when a past client speaks to how their real estate agent was able to help them instead of trying to do it yourself? A properly produced testimonial video goes a LONG way. It can be used in your buyer or seller presentations, posted to your social media channels, on your website, third party websites like Zillow, Trulia, realtor dot com and even emailed to your past and present clients. Ready to use a testimonial video in your real estate marketing? Please fill out the form below.