I got a call the other day, a real estate agent in Texas. One of his questions – what are the benefits of a YouTube Outro?
If you are a real estate agent, our business and your business are not that different. We both need to get found online. We both need to convey value. We both need to drive traffic, we both need to capture leads and we both need to engage our ideal client (among other things). Jim, the real estate agent in Texas, said he has been following me online since my MyTitleGuy days and had purchased some of my marketing courses.
I find many of the real estate agents that contact me, do so after months of watching our videos. Same thing with you. Consumers may see your videos once, twice, three times but maybe don’t have a real estate need at the moment. But when they do – you’re who they will likely call. It has its own acronym called A.I.I.A. or Awareness ( have to know who you are), Interest (have to be in the market), Intent (need a real estate professional), Action (they reach out). That’s the beauty of video. If you know how to get your videos found online – they can last forever.
I’ve always said real estate marketing is all about 2 things. 1) Traffic 2) Conversion. Let’s throw in a third – Engagement. Before you can get the traffic, before you can convert it you have to first engage your audience. This is one of the benefits of a YouTube Outro.
YouTube Ranking Factors
Did you ever wonder how YouTube and Google choose which videos they display on the coveted 1st page? To be effective in any type of marketing you will need engagement. The viewer has to DO something. YouTube, like Google, has its own ranking factors which all revolve around engagement. YouTube ranking factors include
- the number of views
- number of comments
- number of shares
- watch time
- Title, Description, Tags
- Thumbs UP/DOWN
- Number of channel subscribers
- Number of shares
- Number of video embeds
YouTube Outro Benefits
To be effective at real estate video marketing you will need to keep the viewer engaged around your videos. One of the best ways to do this is with a YouTube Outro. Using a YouTube Outro, you can easily add annotations that ask the viewer to DO something – watch another video, like your video, subscribe to your channel, share your video, follow a playlist, comment below, visit your website, follow you through social networks like Facebook, Twitter etc. These sound very familiar to YouTubes ranking factors – don’t they?
A YouTube Outro is the ultimate call to action. Some options for your outro include – “about us”, “our listings” “Testimonials” or “what others say”, “community overview” “next video” and on and on and on. Lear all about YouTube Outro’s below…
One of the things our clients like about us is this – we’re not just a real estate video company. We take video and mix it with best practices to help you get more views, more engagement and ultimately more leads from your real estate videos. Because a YouTube Outro will help you we are now including them – FREE – with your real estate videos. Tell us what images you’d like to include in your YouTube outro and we’ll do the rest. You can then watch our marketing tutorials that explain how to use YouTube annotations to add links to the images in your YouTube Outro. Everything is customizable in your YouTube Outro. Reach out to us today so we can start including them in your cinematic tours, lifestyle, green screen, community and subdivision videos.