Real Estate Video Marketing: The 3 Types Of Real Estate Agents

real estate video production phoenixEverywhere you look someone is talking about real estate video. Video is to 2014 what “short sale” was to 2008. Video is everywhere. And for good reason – it works.

Video is a forward thinking real estate agents best friend. There are so many benefits of using video in your real estate business.

I’ve been producing real estate videos in Phoenix since 2008, first for my personal marketing and then – my clients. Over the years I’ve noticed there are 3 types of real estate agents when it comes to using video to sell homes.

Types Of Real Estate Agents

The Forward Thinker

The forward thinking real estate agent is just that – forward. These are the types of real estate agents and real estate teams that are always looking beyond the horizon for the next trend, for the next tool they can employ to help their business and their clients. These are the agents that you see all over facebook – posting their latest HD property video or green screen video designed to educate and inform the consumer.

The Competitive Real Estate Agent

The competitive real estate agent in regards to video marketing is one looking for a competitive edge. This is the real estate agent interviewing for a listing that KNOWS they are competing against other agents or teams that may have a better reputation or do more business than them. This is the type of agent that wants to WOW the seller so they offer something that they know the seller will love – an HD video of their home.

The Reluctant Real Estate Agent

The reluctant agent is late to the party. This is the agent that is technology challenged. The agent that misses the days where all he/she had to do was enter a listing into MLS for it to eventually sell. This is the agent that will do the minimum to market their listings. Probably took pictures with their iPhone or iPad, maybe even created black and white flyers made in Microsoft Publisher. This is the agent that will reluctantly offer video to their seller when the days on market start to creep north of 90 days. This is the agent that will reluctantly offer video when the seller starts getting anxious about activity on their home or lack thereof.

Which Type Of Real Estate Agent Are You?

So, which type of real estate agent are you? Regardless of what type of agent you are, you have an opportunity to leverage real estate video in your business to extend your reach, brand yourself and/or your team, get found online, convey value and yes – sell more homes. We shoot for some of the top real estate agents and title companies in the valley and would love to shoot for you too. From HD tours and lifestyle to green screen and screencast we’ve got you covered. All you have to do is fill out the form below. We can help you create a video strategy, a strategy that can be weaved into your current marketing plan or take the place of it, even if your plan consists of 100% direct mail. Yes, video works with direct mail too. Click here to view our portfolio

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Production Phoenix

Community Real Estate MarketingLet’s play a game. Take your REALTOR® hat OFF and put your CONSUMER hat ON. OK, now that all those REALTORS are gone let’s talk about your experience as a buyer, as a consumer. Ready?

OK, you are married, you have 2 kids and work a 9-5. You live in an apartment. Your wife has just told you the good news – You’re having another baby! Isn’t that GREAT!?? While the emotions of “OMG what are we going to do!?” go rushing through your head you have a moment of clarity – this 2 bedroom apartment is too damn small. It was OK, when you only had TWO kids, they could share a bedroom, the bunk beds worked great but with a 3rd baby on the way you need a new crib! Literally and figuratively.

It’s been a few years from the housing meltdown in Phoenix, when the world seemed like it was caving in on itself,  you’ve come a long way from that. Your spouse was laid off, you lost your home to foreclosure as did many of your neighbors. You’ve learned your lesson, you could have bought another home last year but you wanted to wait, there was no rush. Well, there is now.

After the kids go to bed you grab the laptop and meet at the kitchen table, this is where all the important decisions are made, tonights important decision: a new house. You quickly go over the “must haves” and the “like to have”. 4 bedrooms made the “must have”, 3 car garage landed on “like to have” as did pool, walk-in closet and large yard.

Now that your list is made, you, like over 90% of consumers head online – to a search engine Google, Yahoo, Bing or 3rd party aggregator like Zillow, Trulia, REALTOR dot com. Your first search returns over 100 homes in the area that could fit the bill. You bypass the paragraphs of meaningless text “honey stop the car!” and “pride of ownership” and head straight to the pictures, why read anything about a home for sale if you don’t like the way it looks right?

The pictures are all over the map. Some are too dark, some are too light, some have the real estate agent IN the bathroom mirror holding a smartphone glowing because of the flash, some are orange and look almost 3D – too much HDR. A few even showed sleeping kids in the beds. Real estate pictures are so random, “why do real estate agents take such bad photos?” you think as you shake your head in disgust.

 

Don’t real estate agents know how important good pictures are? The picture IS the first impression. You skim from listing to listing looking at the pictures. Then you see it. It’s like a mirage in the middle of the desert. What is it? A VIDEO!


If pictures are awesome, a good video is EPIC! You feel like you are there at the house. You find yourself looking at the living room thinking “our couch could go there”, the granite countertops, the master suite. You begin to imagine what it would be like to live in that home. Maybe this house is for you, maybe its not – one thing is for certain though – you are now looking for homes for sale WITH VIDEOS.

Put your REALTOR hat back on. Dont you owe it to your sellers to provide this kind of professional marketing? NATIONALLY, less than 12% of real estate agents are using video in their business. Unfortunately this 12% factors also includes those agents walking around a home with an iPhone or iPad narrating as they walk throughout the home, in reality that 12% is more like 1% doing it right. Professional cameras, audio, titles, transitions, branding, story in FULL HD, 1080p.

This is what we do at HUB Media Company, we create cinematic HD real estate tours that bring your listings to life. NAR reports

“73% of sellers report they would list with a real estate agent that would use video to market their property”

 

You can expect this number to increase significantly. There are many benefits of using video in your real estate business. Not only will you differentiate yourself from your competition, you will get found online and keep visitors on your website longer. The above real estate video is an example of an UNBRANDED video for use in the Multiple Listing Service, below is a compilation of our branded tours.



We will make your listings and your marketing POP, contact us today to schedule your next real estate video.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

 

 

 

 

 

 

 

 

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Production: Getting Over Fear Of Being On Video

When I was a kid, the Chicago Bulls were it. There was no team better. When I say “team” I am actually referring to Michael Jordan. He couldn’t miss! It seemed like everything he touched was good. He dunked with ease. So much so that I (and countless hundreds of thousands of other kids) thought, if we had his sneakers – “Air Jordan’s” or a Chicago Bulls Starter – we could be “like Mike”. Well, it didn’t take long to realize, “white men can’t jump” is not just a movie if ya know what I mean.

Mike made it look EASY. What we didn’t see is the thousands of hours he practiced to get better. The first in/ last out of the gym every day. The playing hurt, the missed shots, we didn’t see any of that, only the end result. Perfection.

It’s the same with real estate video. As you know, video is only getting bigger. I make this bold prediction…. Those real estate agents NOT using video in their real estate business will be irrelevant. They will be irrelevant for one reason and one reason only – CONSUMERS ARE DEMANDING IT. It used to happen once in a while, now it happens at least 3 times a month; an agent calling me franticly to shoot their listing because the seller demanded video as a condition of listing.

Real estate agents are a commodity in the eyes of most consumers. It’s why a buyer can walk into an open house and choose the first agent they find to represent them in what is the largest financial decision most of us will ever make. But video can differentiate you from your competition. One of the best ways to use video in real estate is to appear in your listing videos. When it comes to marketing, it’s (in my opinion) the BEST use of video in real estate. Priceless marketing actually. Pricless because the seller will be sharing the video with their friends and family through email and social media, it will be indexed by search engines like Google, Yahoo & Bing. And WHO is in the video??? Yep.

I meet so many real estate agents that are scared of being on video. They may have tried but couldn’t get it done and thought there was something wrong with them, that they were not suited for video in real estate. Well, to dispel this myth (and it is a myth) I have created the video below to hopefully not only put video in the proper perspective, but to get you out of your own way as well.


Schedule Your HD Property Tour

Ready to take your real estate marketing to a new level? Ready to have YOUR sellers sharing their property video (with you in it) with everyone they know - on Facebook, Twitter, email, Pinterest? The fill out the form below to schedule your HD Property Tour. Your sellers will thank you for it.

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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