Real Estate Video SEO | Real Estate Video Marketing

Video Marketing Real Estate
Real Estate Video Marketing
Video is by FAR the most engaging medium. Not only do consumers clearly prefer video, it can, when used correctly, help you get found online, extend your brands reach, educate and inform your ideal client and make you the expert (in the consumers eyes) in your chosen niche.

Effective real estate video marketing begins with creating great, engaging content and ends with video SEO or Search Engine Optimization. Video is imperative in the world of SEO: 17 percent of people spend less than four seconds on a website, but the same people are willing to watch up to 2.7 minutes of video online. The longer they are on your website, the more likely it is they will become a lead. Real estate video marketing is a game changer in the real estate space – specifically.

Imagine your ideal client searching online for homes under $400,000 in Ocotillo, or Active Adult Communities in Arizona and finding your video next to the big boys – Zillow, Trulia, Realtor dot com. Given these options, research shows 80% of consumers would choose the video. This is how you compete with ZTR – with real estate video marketing.

Here are some tips to help you get your videos at the top of the search engines.

1) Research. Do your research. What would consumers look for when searching for info? What questions would they have? Before uploading to YouTube – name your file using that keyword of keyword phrase your ideal client would search online for.

2) Tags. Tag your videos using the appropriate keywords and keyword phrases. “DC Ranch homes, homes in DC Ranch, DC Ranch Scottsdale Arizona etc”. Tags will also help with getting your videos to show up in YouTube’s Related Search (videos on the side and end of videos when played with YouTube.

3) Transcription. Transcribe your videos. By transcribing your videos and adding closed captions, you are providing more content that can be indexed by Google’s spiders.

4) Category. Thoughtfully select the category or categories you put your videos in to ensure they are picked up by category specific search results. How to & Style” has a “Housing & Real Estate” Sub-Category

5) Description. Your YouTube videos should have a robust description. Not only to tell consumers what your video is about but for search engines as well. The ideal description will have 200+ words. You can paste your MLS description if you like. Just be sure to de-realtor-ize it. Remove “comps” and other realtor specific words in favor of consumer friendly terms. Be sure to add your keywords and keyword phrases “DC Ranch homes” etc here too.

6) Playlists. Place your videos in playlists. If you specialize in DC Ranch, all of your real estate property tours in DC Ranch should be in the DC Ranch playlist. Are you making How To videos yet? If yes, these videos should be in your How To playlist. Create other playlists for “about us”. “communities” “homes for sale or our listings” and of course “testimonials”.

Most real estate agents are not currently using video in their real estate business. This creates opportunity for the real estate agents that do it correctly. Remember, it all starts with engaging and valuable content. All the SEO in the world won’t help you if you are creating content your ideal client doesn’t care about and would not search for online.

Ready to leverage video in your real estate business? From our cinematic HD real estate tours to lifestyle, community and subdivision, green screen and more. we do it all. To learn more about incorporating video in your real estate business or real estate video marketing please fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing Questions: “Should I Only Use Video On Listings Above $300,000?”

Real estate video marketing is the hottest new trend. Savvy real estate pros have already realized the increased business and brand awareness they receive because of content rich, targeted videos.

As a leader in real estate video production in Phoenix we routinely receive questions and comments from other real estate professionals around the country. So to help those agents, title company sales execs, videographers, lenders and sometimes, even consumers (and save us some time), we have decided to create a series of videos that answer our most common questions and myths about real estate video.

You should expect to see 2 videos per month that answer the most common questions we receive.

Today’s video is for Liz in Orlando, Florida who asked “Should I ONLY use video on my listings ABOVE $300,000 and Do I HAVE to be in the video?”

SHOULD YOU ONLY USE VIDEO ON LISTINGS ABOVE A PARTICULAR PRICE POINT?

Do you have questions about real estate video marketing? Shoot us a question or post it on our Facebook page and we will do our best to give you real world answers. Post your questions here – http://facebook.com/hubmediacompany

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing Tip #1 – Have A Script

real estate video script
The Happy Dance – Amy Jones (produced by Hub Media Company)
Are you ready to leverage video in your real estate business? I sure hope so, those real estate agents not using video to market themselves, their listings, convey information and differentiate themselves run the risk of being left behind. No seriously. Don’t believe me? Wait until you lose a listing to an agent that uses video to market their listings. Wait until you lose a buyer or seller because another agents community video demonstrates their knowledge of the area – establishes them as the expert, instead of you. You just wait… It will happen. I guarantee it.

So, now that you are ready to use video in your real estate business, I have a tip for you. In fact, this tip is one you can build on as you leverage other types of video in your real estate business, whether it be a listing video, community real estate videos, subdivision videos, lifestyle real estate videos, green screen real estate videos, white board or talking head. The tip – have a script.

Did you know your body language says more about you, your confidence, your expertise, your BRAND than anything you could ever say? Yep – it’s true. Body language conveys 80% of what we say. You married? This sound familiar…..

“Honey, I would like to go out with the fellas this Friday, I know it’s our normal date night but it’s just this one time”.

Wifey crosses her arms, tweaks her neck to the side and says it, “that’s fine”. Is it really fine? HELL NO! Go out with your friends and you likely won’t hear the end of it for some time.

When using video in your real estate business you first need to understand this – video is the delivery method. Video is your coffee cup, what really matters is what’s inside the coffee cup. The Starbucks, the Einstein’s the Dunkin Donuts – Joe. What matters with video is not the quality of your video, the lighting, how cute you are, what matters is the message. The content.

To be seen as an authority on something, anything, your message needs to be on point. Your message needs to solve a problem, provide valuable information, your message needs to be of value. Your message needs to be scripted. I started using video in my business back in 2008, I’ve worked with enough real estate agents to know, not using a script is like inviting “Murphy” to show up. Oh and he will – in full force.

When creating a script I encourage our clients to first make bullet points that address what the video is about. The nuts and bolts if you will. The information your video absolutely needs to convey. Then I suggest they write conversationally around those points. Ultimately, the script is creating a story for the viewer. It’s painting a picture, one they can hopefully identify with.

I can easily tell when a real estate agent is not using a script. So can you. They look away from the camera. They look down and to the left as they think of what they will say next. They fidget. If sitting their chair will sometimes spin back and forth uncontrollably, there will be more “um’s and uh’s” than you can count. They talk way too long or really really short – because agents that don’t use scripts don’t know what they will say next, they are typically unaware how long or short their message is. It’s actually not uncommon to hear an epic run-on sentence that seems like it will never end (I love these) :-) .

All of the above is disastrous for your branding. All of it says more negative that positive – about you. It rarely conveys confidence which is arguably one quality any buyer or seller would want in their real estate agent when conducting the largest financial transaction of their lives.

A script is not something you need to memorize, although it is certainly helpful. At Hub Media Company, we provide the best cameras, audio, graphics and editing and ya know what else we provide? TelePrompTers. Hooray! Our clients can sit back, relax and read their message with confidence knowing their message will stay on point.

So, are you a real estate professional, in Phoenix, ready to leverage video in your real estate business? Fill out the form below. Let’s talk…

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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