Phoenix Real Estate Video | Are You Leveraging The Largest Social Network?

Phoenix Real Estate VideoAre you leveraging the largest social network in your business? I know what you’re thinking “Stephen, OF COURSE I’m on Facebook, who isn’t!”, probably shortly followed by “but I don’t get any business from it”. Well  the largest social network is not facebook, It’s YouTube and savvy real estate professionals are leveraging this powerhouse that has become the largest social network and the second largest search engine AND their getting business because of it. Question is – are you?

When we think about social networks, facebook, Twitter, Instagram and Pinterest likely come to mind but did you know YouTube is a social network as well? Yep, sure is and like any other social network, you will get out of it what you put in. YouTube is a living, breathing and thriving community – one your real estate business should not do without.

When you think of YouTube you may think of dancing cats, Sweet Brown or Bed Intruder (oh and if you haven’t heard of these, please watch I’ll wait for you right here). That’s if you use YouTube for ENTERTAINMENT. But when you use YouTube for BUSINESS it only comes down to 2 things. Strangely enough it’s the same 2 things doing business online has always been about. 1) TRAFFIC 2) CONVERSION.

TRAFFIC – Pulling your ideal client off of YouTube to your website, blogs, landing pages and IDX feeds
CONVERSION – Presenting enough value the consumer wants to give you a phone number, email address or fill out a form.

If I had to give up all my social networks, all but one, the one I would keep would without a doubt would be YouTube. There are so many benefits of leveraging the power of YouTube in your real estate business.

  1. YouTube is perfect for building your brand and authority
  2. YouTube drives targeted traffic (consumers) to your website
  3. YouTube is the 2nd Largest Search Engine in the WORLD
  4. YouTube is the 3rd Largest Website in the WORLD
  5. YouTube is FREE!
  6. YouTube videos can literally last forever. (What’s the shelf life of a postcard again?)

In order to win with YouTube you must participate. This isn’t like recreational soccer where everyone gets a trophy. By participate I mean create content. In terms of YouTube it means video content. Content is what consumers are looking for when they ask a search engine like Google, YouTube, Bing or Yahoo a question. Content is literally EVERYWHERE. In order to win with YouTube you need to trade in your “marketer” hat and put on your “creator” hat. It’s the real estate agents that create targeted content on a regular basis that win with YouTube.

Content is not why you are the best agent in the world. Content is not your designations, your brokerage, your team, your awards – no one cares about that stuff but you. Really bro, you are the only one – really.  No consumer would be able to find you if you created content like this. Why? Because by and large, consumers don’t look for real estate agents! They look for homes for sale. Things to do in… School Information. Subdivisions. Local Taxes. Employers. Lifestyle. Retirement Communities.  And so, so, so much more.

If you are a real estate agent you are already a content creator. The content you create is some of the most sought after around the world. What is it? It’s homes for sale.  I’m not telling you that you need to sit down in front of a camera and make videos, (well actually I will tell you that but not yet), that can be incredibly intimidating. Start by creating videos for your listings. A good cinematic real estate video will bring your listing to life! It also stands a good chance of getting found online as video is 53X’s more likely to appear on page of Google than text. Oh and did I mention your sellers will LOVE you? Yep – you want to talk about stealth marketing – create a great video of one of your listings and your sellers will share it with everyone they know for you! On Facebook, Instagram, Pinterest, email etc. If you are looking for a Phoenix Real Estate Video company, you just found it. Check out the video below. Then call, email, tweet or simply fill out the form below.



Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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The “Happy Dance”, Amy Jones Group

Real Estate Video Phoenix
The Happy Dance
We shot the “Happy Dance” on May 3rd in Chandler, AZ. It was the hottest day of the year to date – 101 degrees. On the blacktop it felt more like 120, H.O.T. HOT. We used the Canon Mark III and 2 lenses – Canon 24-70f/2.8 and Canon 16-35f/2.8

We started shooting at 8am. The first shots were of the Amy Jones Group clients. I shot the hands at differing apertures and shutter speeds looking for the right look.

To combat the sun we used multiple flag kits on C – stands and reflectors. These kind of outside shoots are challenging, especially in Arizona as the sun is HARSH. It’s a race against the clock, shadows become a problem as the sun gets higher in the sky.

The “dancing shots” were with an ultra wide angle lens, f/11 I believe. I took the camera and head up a 12 foot ladder, balanced everything as best I could on a piece of plank wood. Not the best scenario but it’s all I had to work with.

The aerial shots were with a DJI Phantom carrying a GoPro 3 Black. This video will play at the Chandler Crossroads location of Harkins Theatre’s for an entire year!

All in all, I think it came out pretty good. what about you?



Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Production: Getting Over Fear Of Being On Video

When I was a kid, the Chicago Bulls were it. There was no team better. When I say “team” I am actually referring to Michael Jordan. He couldn’t miss! It seemed like everything he touched was good. He dunked with ease. So much so that I (and countless hundreds of thousands of other kids) thought, if we had his sneakers – “Air Jordan’s” or a Chicago Bulls Starter – we could be “like Mike”. Well, it didn’t take long to realize, “white men can’t jump” is not just a movie if ya know what I mean.

Mike made it look EASY. What we didn’t see is the thousands of hours he practiced to get better. The first in/ last out of the gym every day. The playing hurt, the missed shots, we didn’t see any of that, only the end result. Perfection.

It’s the same with real estate video. As you know, video is only getting bigger. I make this bold prediction…. Those real estate agents NOT using video in their real estate business will be irrelevant. They will be irrelevant for one reason and one reason only – CONSUMERS ARE DEMANDING IT. It used to happen once in a while, now it happens at least 3 times a month; an agent calling me franticly to shoot their listing because the seller demanded video as a condition of listing.

Real estate agents are a commodity in the eyes of most consumers. It’s why a buyer can walk into an open house and choose the first agent they find to represent them in what is the largest financial decision most of us will ever make. But video can differentiate you from your competition. One of the best ways to use video in real estate is to appear in your listing videos. When it comes to marketing, it’s (in my opinion) the BEST use of video in real estate. Priceless marketing actually. Pricless because the seller will be sharing the video with their friends and family through email and social media, it will be indexed by search engines like Google, Yahoo & Bing. And WHO is in the video??? Yep.

I meet so many real estate agents that are scared of being on video. They may have tried but couldn’t get it done and thought there was something wrong with them, that they were not suited for video in real estate. Well, to dispel this myth (and it is a myth) I have created the video below to hopefully not only put video in the proper perspective, but to get you out of your own way as well.


Schedule Your HD Property Tour

Ready to take your real estate marketing to a new level? Ready to have YOUR sellers sharing their property video (with you in it) with everyone they know - on Facebook, Twitter, email, Pinterest? The fill out the form below to schedule your HD Property Tour. Your sellers will thank you for it.

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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