Video Uploaded To Facebook Gets The Most Engagement But Largely Underutilized By Real Estate Pros

Have you noticed your Facebook stream continues to explode with videos? The savvy real estate professionals, coaches, trainers and thought leaders certainly have. And they are capitalizing on it – big time.  According to the social media tool “Buffer”,

 

As part of their study, Buffer took a look at the number of engagements (defined as clicks, likes, and shares) that different types of posts received, on average, across Facebook on Twitter. As you can see from the chart below, video is blowing photos, links, and plain text posts out of the water on Facebook.

 

Video Gets Most Engagement On Facebook

It is important to note the metrics above are for videos uploaded directly to Facebook and not shared via other video hosting sites like YouTube, Vimeo, Wistia or external links to 3rd party websites etc. You can leverage Facebook video to extend or introduce your brand, educate and engage the consumer, market your listings, get more leads and ultimately make more money.

So what types of vides should you be loading to Facebook?

It’s important to note, while Facebook is a social sharing website, it is still the content that is king. I started using video in my title insurance business back in 2008, well before anyone else in the title industry space (nationally). I used video to differentiate myself from my competitors and it worked. What I didn’t post was video about why I thought I was awesome or why my escrow officers were better than anyone else’s or even about the financial strength of the company(s) I worked for. I came from a place of giving and posted videos that would be of value to my ideal client – real estate professionals. Topics included how to drive traffic to your website with video, types of video content & where to find it, video SEO, video syndication, video integration with WordPress, Twitter, Facebook, Pinterest, Blogging, Inbound Marketing, Hub Marketing, Activerain and so much more.

I amassed over 2,300 subscribers on my MyTitleGuy YouTube channel, 250,000 + video views and hundreds of leads from real estate agents and title companies around the country. You can do the same in your niche. But it’s all about the content you post. Why you are the best real estate agent is worthless to many consumers and frankly will be seen as salesy and, as consumers, we hate to be sold to. Why your brokerage is better than another is pointless as consumers don’t necessarily search for brokerages, in fact – 97% of consumers don’t see a distinction between real estate brands, it’s why your clients followed you when you left brokerage A for brokerage B. So while these things may be important to you, they are not necessarily important to your ideal client – buyers and sellers. The next time you see a real estate agent post something about their production take a closer look, I’ve noticed most if not all the engagement around it comes from other real estate agents, their vendors or their family.

Things you should be posting on Facebook include your cinematic listing videos, your community videos, lifestyle videos, how to’s like how to use your website to find the home of their dreams, how to discover the market value of their home in TODAYS market, the buying process, the selling process, your marketing plan, things to watch out for when buying a home, community or subdivision profiles, new builds, client testimonials, local business profiles, local school information, local and major employers, tax information, local market updates and so on. You don’t need to sell yourself with this type of content as the content you are sharing should clearly identify you as the authority in your space.

What you can take from the info above is that video represents a huge opportunity for visibility, brand awareness and ultimately engagement – particularly on Facebook. So if you’re not posting video on Facebook, either professionally produced, live or pre-recorded, you’re seriously missing out!

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Facebook To Become Real Estate Video Marketers New Best Friend

real estate video phoenix
Facebook Video Marketing

You love facebook. I love facebook. It’s a great place to check in with your friends, what they’ve been up to and of course – “checking up” on that ex boyfriend or girl friend that broke your heart back in high school. But for all the “connection” opportunities facebook offers us it has really lagged in the video MARKETING arena.

That is until now.

Previously, savvy real estate agents posting their videos on Facebook were limited in what they could do with them. Unlike the world’s largest video hosting website – YouTube – real estate agents couldn’t add calls to action to their videos to encourage them to do something like, like the video or share the video, watch the next video or even click through to the real estate agents website.

But they can now!

Looks like facebook learned a lot about the shareability of video on it’s platform with the huge popularity of the ALS Ice Bucket Challenge.  I mean, who DIDN’T take part in that in some way shape or form?

Facebooks new features are rolling out TOMORROW on BUSINESS PAGES. Real estate agents leveraging video will soon be able to add a  “call-to-action” tool that will invite viewers to visit their website which is HUGE! Remember, all roads lead to ROME and Rome IS your real estate website. This is where you want the consumer. This is where they can learn more about you and how you can help them. This is where they can search for homes for sale, watch your other videos (hopefully you have some) and of course – where they can contact you for help. 

In addition to calls to action buttons, we will also get a new set of metrics. We will soon be able to tell how effective our video marketing is on the world’s largest social network. These new metrics are designed to help us better reach our target audiences (buyers, sellers, investors, sphere of influence etc),and will tell us how long viewers watch our videos before clicking away from them and how many unique views each video gets. The new analytics within facebook will help us create better and stronger content designed to educate and inform the viewer.

I see this as a HUGE benefit for the real estate pros leveraging video, one that will not only help them share their message far an wide but now, know how well that message is being shared. These are juicy metrics for sure that your sellers will love to hear – “Your listing for 1000 views on Facebook….”. 

Over 1 BILLION videos are watched on facebook every day and a whopping 65% of those are on a MOBILE device. 1 BILLION!  Of course the benefits of video in real estate marketing only really benefit those agents using video in their marketing.

To take advantage of the HUGE popularity and consumer demand for good video, reach out to us today or fill out the form below. We can bring your next listing to life with a cinematic HD tour, show what it would be like to LIVE in a property with a lifestyle video, solidify your relationship with a subdivision or community with a community video or help you educate and inform with a green screen video.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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TwitterFacebookLinkedInPinterestGoogle PlusYouTube