There are many celebrated titles in real estate. Let’s see, there is the ABR, CRS, GRI, CDPE, CNE, ePRO, Top Producer, Presidents Circle and on and on and on. One thing real estate is not light on is titles. While some title’s mean very little, like “Top Producer”, others are celebrated for their knowledge and/or achievement.
One of the celebrated titles in real estate, one that screams – you have arrived – is 30 Under 30.
Other industries have long celebrated their up and comers. Forbes, The New Yorker and Fortune have their 30 Under 30 that celebrates the up and comers, the movers and the shakers the ones to take notice of. Managed by the National Association of REALTORS, NAR has their own 30 Under 30 with the same principle – real estate agents from around the country that are expected to do great things. 30 Under 30 is a big deal in real estate, one that some agents go all out for. Real estate agents like Lisa Roberts with RE/MAX Excalibur in Scottsdale Arizona.
As we speak, thousands of real estate agents from Florida to Vancouver are finalizing their applications for the coveted 30 Under 30. The standard application in years past is a written one, this year applicants were encouraged to submit their applications via (drum roll please) – video. A quick search via YouTube for 30 Under 30 Applicant will return “selfie” style videos other applicants have submitted as well as a few that hired professional videographers. The consummate professional, Lisa came to Hub Media Company for help with her 30 under 30 video. One thing was for sure, Lisa wanted something different. Something that told a story. Something that would separate herself from her competitors – just like 30 Under 30.
Lisa came to our Tempe, AZ studio where we helped her tell her story. She was sure what she wanted, something that would make her look like the rock star real estate agent that she is. Her intro was shot in our green room, not green screen, in television and radio, a green room is the spot where final preparations take place just before the talent(s) go on stage, our green room is our war room. B roll shots for Lisa’s 30 Under 30 video included her office at RE/MAX Excalibur in Scottsdale, her title company – Empire West Title, an active sellers home in Ancala as well as a few other locations. Lisa must be a rock star judging solely on how her sellers, office and title company happily answered the call for their assistance – they killed it.
So without further ado – Lisa Robert’s 30 Under 30 application to the National Association of REALTORS®.
Video is a medium that we believe will become the industry standard for marketing, not just real estate marketing, video says so much more in a shorter amount of time than pictures or even text ever could. Combine this with the fact that video uses more of our emotions and you can begin to see what a powerful tool “GOOD” video can be. While we have traditionally worked with the top 5% of real estate agents across the valley, we are starting to see newer agents retain us to tell the story of their listing, community, subdivision, team or even themselves. 2015 is the year real estate video goes mainstream.
Are you a Phoenix area real estate agent ready to leverage video in your real estate business? Reach out to us below, we’d love to bring your story to life.