Phoenix Real Estate Marketing Classes

“give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime” Anne Isabella Thackeray Ritchie (1837–1919)

Our market classes will teach you HOW to take control of your own marketing. From WordPress to Video, Social Media to Content Creation we can teach you how to “fish”.

Things Have Changed

Consumer behavior has changed. Today when consumers head online they are not necessarily looking for you – not yet anyway, they are  usually looking for a product or a solution. The product could be anything; a home, a loan, jewelry. A service: landscaping, pool cleaning, painting, contracting it could be many things:  things to do in. . ., schools, taxes, and SO MUCH MORE. To help them find you online you will need to STOP talking about what’s important to YOU and start talking about what’s important to THEM.

To help you start down the right path, we have created a series of classes to help you leverage technologies like video, WordPress and social media. Our classes can be taught to as few as 5 and as many as 500. If you would like to schedule a class for your company please fill out the form below.

Marketing Classes

 

HUB Marketing. This class teaches the differences between inbound marketing and outbound real estate marketing. You know that marketing you are used to doing, the postcards and flyers, coffee mugs and fly swatters, sports schedules and print ads – the kind you, yourself don’t respond well to? This is outbound marketing. While outbound marketing relies upon marketing to consumers with a future need, Inbound Marketing is all about helping your ideal client “FIND” you and your business online – at the exact moment they are interested in learning more about you, your business.. Our Hub Marketing class focuses on HOW TO use content, video, facebook, twitter, Linkedin, StumbleUpon, Digg, etc to drive traffic to your HUB – your storefront – your WordPress website – where consumers can learn more about your products/services

 

Where To Get Content. Once you know how important content is to your website and videos your next question should be “where do I find it?”. Content is literally everywhere but all content is not created the same. The best content will attract your ideal client by answering a question they may have, help them solve a problem or make them smarter. In this class you will learn WHERE to get rockstar content consumers are looking in search engines like Google, Yahoo, Bing and YouTube – right NOW.

 

WordPress for Business– This class will teach you how to navigate what is becoming the standard for many businesses: WordPress. I believe there are 2 types of businesses today. Those using WordPress and those that will be. WordPress is a powerful tool for your business – IF you know how to use it. This class will teach you HOW TO navigate and make changes within your WordPress website. Don’t like the way your website looks? Change it! We will show you HOW. Need a new plugin to do something specific on your website? Find it! We will show you HOW.

 

Content Writing For BUSINESS (Blogging). In order for your website to get found online, to attract your ideal client, it needs CONTENT  [blogs, videos, pictures, ebooks, maps, listings, reviews, testimonials etc] BUT all content is not created the same. Content is to your website what gas is to your car. This class focuses on HOW TO create compelling content your ideal client would not only find value in but seek out as well. Content is everywhere, we discuss best practices when creating it and HOW TO optimize it to get “found” online.

How To Use Video In Your Business Part 1. This class is about the future of business marketing – video. The video class focuses on equipment needed, technique and topics for your business videos. Kodak Zi8 vs Flip Mino HD vs iPhone 4 vs DSLR vs your PC or Mac, which are the best and WHY. Which wireless, wired or USB microphone should you use? What about editing software? This class covers various video editing platforms – which ones we use, and why. Don’t want to be in front of the camera? We also cover how to use screen capture software [Camtasia Studio PC, Camtasia mac, ScreenFlow, Jing etc] to make awesome videos you don’t even have to be in. (2 Hours)

 

How To Use Video In Your Business Part 2.  In part 1 we discuss video equipment, editing software, screen capture, video topics, optimization, uploading, annotations and more. In part 2, we are actually doing it – in the class. We will make a video with a Canon DSLR in the class, throw in a little screen capture in the class, upload the video, edit it [text, transitions, music, remove that blank stare etc] upload it to YouTube and Optimize it using the 5 ways you learned in Part 1, we will then publish it to YouTube, add annotations and calls to action. The final step is to embed the video into a WordPress website and using gravity forms, add a specific call to action and we do this – yep, in the class.  (2 Hours)

 

How To Use Video In Your Business Part 3. In part 1 you learn all about using video in your business. In part 2 I showed you HOW to make a video, in part 3, now it’s YOUR TURN. In part 3 you will make a video in the class using your DSL, PC or Mac, YOU upload it to your laptop, YOU edit it, YOU add music and transitions and text and calls to action, YOU upload it to YouTube and Optimize it for your ideal client, YOU add annotations and YOU embed it into your WordPress website. Intimidated? RELAX! I will be there to help you every step of the way. (2 Hours)

 

Screencast. What if I told you there was a way to convey your businesses value without even talking about how great you or your business is. A way to demonstrate HOW TO DO ANY-THING. What if I told you there was a way to do all this – in the comfort of your own home or office. There is. It’s called Screencast. In this class you will learn how to use Screencast software Camtasia Mac, Camtasia 8, Screenflow to convey value and educate consumers. Screencast technology is a great way to make a video you don’t have to be in. Once your video is made we will cover how to edit, optimize and upload to video hosting sites like YouTube and Vimeo (2 Hours)

 

Pinterest For Your Business This class will teach you how to use the fastest growing social network of all time, Pinterest. Yes, Pinterest, the website where users can post and search for pictures and videos of their favorite things. Pinterest is currently driving more traffic (consumers – buyers and sellers) to websites than Linkedin, Google + and YouTube COMBINED. Pinterest is perfectly suited for business because consumers are VISUAL. You will learn how to use Pinterest to drive traffic to your website, where consumers can where consumers can learn more about your products/services

 

 Video Editing. So you finally got up the nerve to make a video. Awesome! Now what? This class covers HOW TO edit your marketing video {cut out that blank stare or dead space, remove the swear words “S&%T!” – we all do it} and make your video more engaging with music, transitions, annotations, logo’s and don’t forget – calls to action. We cover HOW TO edit your videos to keep your audiences attention and be more engaging. Editing classes can be taught on popular video editing software like iMovie and Final Cut [Mac], Windows Movie Maker and SONY VEGAS [PC] (2 Hours)

 

YouTube Unzipped. YouTube is the largest of the video hosting websites and with 55% market share – is the king. YouTube stats you can’t ignore:

▪ 35 hours of video are uploaded to YouTube every minute

▪ 13 M hours uploaded last Year, projected to be 18 hours in 2011

▪ 3 million video views per day

▪ 2nd largest search engine {Behind Google}

▪ Average visitor spends 15 minutes a day on YouTube

▪ Serves a broad demographic, 18-54 year range

You are 53 TIMES more likely to rank on the 1st page of Google with Video than you are with text alone – why? – because Google owns YouTube! Unlike text, video is indexed by Google almost immediately. In this class, you will learn HOW TO configure your YouTube channel for success. Topics: Why YouTube, YouTube Ranking Factors, Search Relevancy, Video Engagement, Syndication, Authority, Page Rank, Your Video Plan, Channel Configuration, Channel Optimization, Video Optimization, Discovering Keywords and the 4 Video Styles.

 

With other social channels, Facebook, Twitter, Linkedin, Everyone is talking AND no one is listening. With YouTube everyone is conditioned to listen, to watch – YOU and your business. (2 Hours)

 

Mindset: Before you can make ANY video you first have to know WHO you are talking to. Because 80% of what we say is conveyed through our body language and NOT what we say, your mindset can make or break your real

estate videos. This module will teach you the tricks to bring your ideal client closer to you and your videos. The wrong  message, regardless of what words are coming out of your mouth, can be catastrophic.

 

What’s The Deal With Twitter. I love hearing business owners tell me “Twitter is dumb”, I love it. If they only knew that Twitter is a business owners dream. This class focuses on WHY many serious marketers are using Twitter more than facebook. This class focuses on the benefits of Twitter in your business, including driving traffic to your website, building a brand, becoming a thought leader and how to identify consumers looking for products & services right now on Twitter. If you want to market to the Echo Boomer, which makes up 80 million strong in the United States, you better learn how to use Twitter because they certainly do. Major brands and companies are using Twitter for everything from customer service to customer acquisition, I will show you how you can too.

Marketing Class Order Form