See Zillow’s New Video Feature In Action

Upload Video To ZillowGame Changer. I know, I know – I hate that term too. It’s typically accompanied by some corny internet program from some paid spokesman to market a product you don’t need and have no use for. But this is different and I do believe it is a game changer.

I’m talking about Zillow’s new video feature.

Prominent Real Estate Agent Branding

It doesn’t have a name yet (that I know of) but it will be very popular with forward thinking real estate agents. Zillow’s new video feature allows real estate agents to upload professional quality videos with their listings on the number 1 consumer destination for real estate searches. The fact the videos are “pro level” is not what makes this new feature a game changer. The game changer is this – the listing agent can be in the video. See Video Zillow Now Supports Pro Level Branded Video

Think about that for a moment. As real estate agents, you constantly hunt down consumers to tell them you are in real estate. You have clever tricks and sayings like “oh by the way…..” or wearing your name badge everywhere you go or wrapping your car or billboards and and and – all to get the consumers attention, all to differentiate yourself and your brand. With Zillow’s new feature YOU are right in front of the consumer AT THE EXACT MONET IN TIME THEY CARE MOST ABOUT WHAT YOU HAVE TO SAY. #GameChanger

Yesterday I got a look at the new feature and how it’s presented from Chris May of Coldwell Banker Residential Brokerage in Atlanta Georgia. Chris paid the $149 each for 3 listings and the result is beautiful. The videos, with Chris in them, are prominent – it’s the first thing you see and the videos are front and center on desktop and mobile. Click on either image below to see the listing on Zillow

Desktop

Add Video To Zillow

Mobile

Upload Video To Zillow

Additional Cost Per Video

While some agents are complaining about the additional charge of $149 per video let me remind you it’s $149. And it’s to market yourself and your listings on the #1 real estate website. You can’t even get a good direct mail flyer or postcard done for $149 – and those people likely are not in the market to buy or sell while the Zillow visitors likely are, if not now, in the near future.

This Is Not Only A Buyer Thing

Some real estate agents will see this new feature as something to attract only buyers. But I think it will be the listing agents that will really kill it with this new feature. We already know, home seller are BUYERS before the are sellers because they are online searching for where they are going next, usually BEFORE they reach out to a real estate agent. Many will end up on Zillow. If these sellers come across a listing with this new video feature and if the agent is in the video like Chris May above and if that agent comes across as passionate and professional and knowledgeable (like Chris does) – I can see potential sellers reaching out to Chris to sell their home. Why wouldn’t they?

Calls To Action

This new feature offers countless possibilities for endless calls to action. As an agent prominently displayed to the consumer you could say “for more information about this property call me Chris May at….” or “For more information about this home or maybe you would like to know what your home is worth in todays market call me Chris May at…..” or “Thank you for your time, to schedule a private showing of this home please call me Chris May at… or to learn more about me and how we sell our clients home for more money in less time please visit my website at…. “

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Zillow Now Supports Pro Level Video On Your Listings

Zillow Supports Pro Level Video
Zillow Now Supports Pro Video
It’s been really rough being a videographer in the real estate space. If there is any industry that is slow to change it’s real estate. As powerful as video is you’d think MLS’s had found a way to properly and prominently showcase video with real estate listings – and you’d be wrong.

Real Estate Slow To Change

If there is any industry best suited for video it’s real estate. Video simply says so much more than any other medium. It’s also emotional as it uses more senses than text or pictures. Emotion = sales in real estate. I’ve been shooting video here in the valley since 2008. And to be perfectly honest, our videos are beautiful. They really do bring the property to life while prominently highlighting the real estate agent. The agents place their videos on YouTube, Vimeo, Facebook, Twitter Instagram, Pinterest, Linkedin, websites, email, CRM’s and of course MLS. But Unfortunately video is still the red headed stepchild to photographs in MLS, receiving only a small tab to show the consumer there is a video – that’s IF they can see it.

Enter Zillow

But there was hope. Zillow, one of the leading consumer destinations for real estate began to support video. Sweet! With a catch. It supported video (walk through videos as Zillow calls them) created by real estate agents, through Zillow’s App and required the use of a smart phone to capture the video. Yes, a smart phone.

There are a few challenges with this scenario. First, it relies on the real estate agent to capture the content to property showcase their listing. The real estate agent that might be excellent at negotiating, writing contracts, showing properties, networking, social media etc, but not so great at camera angles, exposure, white balance, lighting, stability, storytelling etc.

As a result, the walk through videos loaded to market the listing often did more harm than good. Sadly, I needed Dramamine to watch some of the walkthrough videos I’ve seen on Zillow. Bad video is worse then no video at all.

I’d given up.

Zillow Now Allows Pro Level Video On Platform from HUB Media Company on Vimeo.

But earlier this month I received exciting news via Inman. Zillow is now supporting pro level videos! This means, our clients can now place the videos we create for them to market their listings and themselves where consumers would naturally look for them – Zillow. This. Is. Huge. (for the agents that understand the benefits)

What You Need To Know

This feature costs $149 per listing.

You can load videos up to 10 minutes long

The videos can be branded (you in them, your logo, your contact info etc)

Zillow Video Requirements

Video Codec: H.264
· Container Format: MP4
· Frame Size: HD: 1920×1080
· Video Data Rate: 10 Mbps or greater
· Frames per second: 24 or 30
· Audio Codec: AAC (advanced audio codec)
· Audio Data Rate: 320 Kbps, 44.1 Stereo
· Aspect Ratio: 16:9 (no letterboxing)

While I have seen real estate agents complaining online about the additional fee and promising they will not use it, I can tell you most of our luxury clients will be all over this new feature. They will have their videos in a place where consumers search for real estate, the buyers (which may be sellers as well) will be directly engaged by their marketing and their brand. I can see email inboxes already, “Found you on Zillow when looking for a home, I have a home to sell as well, If I list with you will you do a video of my home like this one?” HASHTAG BOOM.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

More Posts

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