Real Estate Video Marketing | YouTube Outro Benefits

YouTube Outro Benefits
Drive Engagement With A YouTube Outro

I got a call the other day, a real estate agent in Texas. One of his questions – what are the benefits of a YouTube Outro?

If you are a real estate agent, our business and your business are not that different. We both need to get found online. We both need to convey value. We both need to drive traffic, we both need to capture leads and we both need to engage our ideal client (among other things). Jim, the real estate agent in Texas, said he has been following me online since my MyTitleGuy days and had purchased some of my marketing courses.

I find many of the real estate agents that contact me, do so after months of watching our videos. Same thing with you. Consumers may see your videos once, twice, three times but maybe don’t have a real estate need at the moment. But when they do – you’re who they will likely call. It has its own acronym called A.I.I.A. or Awareness ( have to know who you are), Interest (have to be in the market), Intent (need a real estate professional), Action (they reach out). That’s the beauty of video. If you know how to get your videos found online – they can last forever.

I’ve always said real estate marketing is all about 2 things. 1) Traffic 2) Conversion. Let’s throw in a third – Engagement. Before you can get the traffic, before you can convert it you have to first engage your audience. This is one of the benefits of a YouTube Outro.

YouTube Ranking Factors

Did you ever wonder how YouTube and Google choose which videos they display on the coveted 1st page? To be effective in any type of marketing you will need engagement. The viewer has to DO something.  YouTube, like Google, has its own ranking factors which all revolve around engagement. YouTube ranking factors include

  • the number of views
  • number of comments
  • number of shares
  • watch time
  • Title, Description, Tags
  • Links
  • Annotations
  • Thumbs UP/DOWN
  • Playlists
  • Number of channel subscribers
  • Number of shares
  • Number of video embeds
  • Playlists

YouTube Outro Benefits

To be effective at real estate video marketing you will need to keep the viewer engaged around your videos. One of the best ways to do this is with a YouTube Outro. Using a YouTube Outro, you can easily add annotations that ask the viewer to DO something – watch another video, like your video, subscribe to your channel, share your video, follow a playlist, comment below, visit your website, follow you through social networks like Facebook, Twitter etc. These sound very familiar to YouTubes ranking factors – don’t they?

A YouTube Outro is the ultimate call to action. Some options for your outro include – “about us”, “our listings” “Testimonials” or “what others say”, “community overview” “next video” and on and on and on. Lear all about YouTube Outro’s below…


 

One of the things our clients like about us is this – we’re not just a real estate video company. We take video and mix it with best practices to help you get more views, more engagement and ultimately more leads from your real estate videos. Because a YouTube Outro will help you we are now including them – FREE – with your real estate videos. Tell us what images you’d like to include in your YouTube outro and we’ll do the rest. You can then watch our marketing tutorials that explain how to use YouTube annotations to add links to the images in your YouTube Outro. Everything is customizable in your YouTube Outro. Reach out to us today so we can start including them in your cinematic tours, lifestyle, green screen, community and subdivision videos.

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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6 Reasons Why Facebook Is NOT The King Of Real Estate Video {Not Yet Anyway}

6 reasons Facebook is the video king
Facebook is on accident while YouTube is intentional

When a real estate professional hires Hub Media Company to be their video marketing partner, they are not just hiring us to shoot their listing, community or lifestyle video, we believe they are hiring us for our best practices education around real estate video marketing.

We’ve learned a lot about online video since 2008. We always say “it doesn’t mater how great your video is if no one ever sees it”. This is why we provide our free marketing tutorials on video optimization, syndication, annotations and more to each of our real estate partners.

The other day I sent a completed real estate video to an new agent partner, someone not new to real estate by any means, but new to working with us. In the email I included our marketing tutorials. These tutorials revolve around the king of online video – YouTube. His response was “the tutorials are great but (insert expert here) said I shouldn’t worry about YouTube, he said Facebook is where I need to be focusing my video marketing. Facebook has over 1 Billion people on it”.

This is bad advice. Here’s why

The real estate industry is full of people that give bad advice. By that I mean, almost anyone can be on a panel these days – offered up as an expert on anything simply because of their relationship with a sponsor or company. I’ll never forget the time I went to a class on “how to be on page 1 of Google” when the instructor wasn’t himself :-) Oh Lawwwwd.

YouTube is the King Of Online Video, Not Facebook.

Real estate agents should be posting their videos to Facebook and Twitter, Linkedin and Pinterest, ActiveRain and Instagram, you should be posting your video everywhere but when it comes to reaching people you don’t know, YouTube, not Facebook, is going to result is more business, more dollars, more deals than Facebook. Here’s my 6 reasons why Facebook is not the king on real estate video.

1) A view on Facebook is not the same as a view on YouTube. This expert referenced above told our partner he would get more video views on Facebook than YouTube. This is true. But views are not created the same. Facebook measures a view after 3 seconds. YouTube measures a view after 30 seconds. Facebook views can result from a video showing up in the new feed. These videos are “autoplay”, did anyone actually watch the video? Maybe. We don’t know. Facebook does not measure intent – Youtube does.

2) YouTube videos show in Google Search. Try searching for your favorite video on Facebook. Good luck with that. Facebook is a HORRIBLE search engine. I find it challenging to find videos I post on my own personal and business pages. Try searching for it in YouTube – surprise, there it is! Do a Google search on anything and you will likely find YouTube videos in the search results – not Facebook. This is important to take notice of as over 90% of consumers start their home search online – Google, not Facebook. They are asking a search engine a question – 5 bedroom, 3 bath home DC Ranch – they are finding YouTube videos, not Facebook videos. Consumers have intent when they are using a search engine, they are being entertained when they use Facebook. If a consumer is looking for homes for sale, information about a geographic area, subdivision, community, jobs, schools, things to do (all things that are related to homes for sale) – they will go to Google or YouTube not Facebook.

3) YouTube is a search engine. Facebook isn’t. Again, do a search in Facebook for something you posted, say last week – good luck with that. YouTube is a search engine. In fact, YouTube is the 2nd largest search engine behind Google. More and more consumers are going directly to YouTube when looking for homes for sale, communities or information because a video is more informational and engaging than text or pictures alone.

4) YouTube has metrics. YouTube can tell me (and you by the way), where your views are coming from – Facebook, twitter, Linkedin, Google, Yahoo, Bing, email etc. YouTube can also tell you how long a consumer is watching your video AND at what point they are leaving your video. This information is pure gold. If you know how people are finding your video you can post more of them there. If you know when people are leaving your video, you can focus on making your videos more engaging. Metrics can help you increase the exposure of your videos. They will tell you if you are reaching your intended audience. The longer someone watches your video the longer they are seeing you as an authority. They are building a relationship with you. Facebook can’t provide this.

5) YouTube videos have volume. One of the most engaging aspects of video is the sound. The music, you talking, the beat. The music sets the tone for the information that will be conveyed. The music helps with consumer engagement and retention. Life is simply not as interesting without music. Facebook videos are muted. The viewer has to manually turn volume on.

6) YouTube videos can be optimized. A properly optimized video can be found online by someone asking Google or YouTube a question. You can optimize your real estate videos for the property address – for the neighbor that wants to know how much the house across the street was listed for. You can optimize your community videos for the most popular communities in your area, the Ocotillo’s, Vistancia’s, DC Ranch’s, Troon’s etc. Facebook videos (without paying for ads) cannot be targeted, nor found in search.

You should be posting your videos to Facebook. You should be uploading your videos directly onto Facebook as well as YouTube. Facebook will help you engage the people you already know. YouTube will help you get found online by the people you don’t. You don’t know that couple in Michigan considering relocating to Arizona. You don’t know that Phoenix couple who’s kids just went off to college who are considering moving to an active adult community. YouTube will help them find you. Facebook likely will not.

I love Facebook. I’m going to post this blog post on my Facebook business page. But I know the limitations of Facebook and I would never advise anyone to focus on any one platform. Video marketing requires a strategy that includes Facebook, YouTube, WordPress, Vine, Pinterest, Email, Google, PPC, ActiveRain and many more. Now, one thing Facebook is awesome at, something it has YouTube get at hands down, something all agents should do on Facebook – Paid ads. That will be the subject of our next post.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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10 Steps To Optimizing Your YouTube Videos

10 Steps To Optimizing Your YouTube Videos
10 Steps To Optimizing Your YouTube Videos

Properly optimizing your Youtube videos will give you an unfair advantage over your competition.

If a tree falls in the woods with no one around, does it make a sound? Likewise – if you create an epic real estate video and don’t properly optimize it, does anyone watch it? Hmmm.

By now you already know, video IS NOT the future, it is the here and now. Top producing real estate professionals have been leveraging video in their business to get found online, convey messages faster, build trust and rapport, create emotion, build relationships, differentiate themselves from their competitors – for some time. I started back in 2008, my how time fly’s.

It’s not enough to bring Hub Media Company in to shoot your latest listing video, lifestyle video, community video or professional introduction video – your video still needs to be optimized to get found online by your ideal client.

Your ideal client is WHO you made the video for. Your ideal client is not someone looking for a million dollar home, it’s someone looking for a 5 bedroom 5 bath home in DC Ranch, it’s someone looking for information about the Master Planned Community of Ocotillo in Chandler, AZ, it’s someone researching how to Choose The Right Real Estate Agent.

Below are 10 Steps To Optimizing Your YouTube Videos.

  1. Make Your File Name Relevant To Your Ideal Client.  Your file name should include a keyword your ideal client would search for. If your latest listing is about DC Ranch, make your file name the property address or the community name, Not “DC Ranch” but “DC Ranch Scottsdale Arizona”. Don’t make your video “12 Marlin”, you get the drift.
  2. Use Relevant Keywords Closest To The Left In Your Title. When you upload your video to YouTube you should add a TITLE, DESCRIPTION and TAGS for your video. Use relevant keywords in your title closest to the left in your title. Not “Amazing DC Ranch Home For Sale, Scottsdale Arizona” but “DC Ranch, Scottsdale Arizona | Amazing Home For Sale”. Your title should appeal to search engines AND consumers.
  3. DESCRIBE Your Video For Your Ideal Client. Your YouTube description is not the place to get lazy when optimizing your video. Make sure you use relevant keywords in your description (closest to the left) and make sure the description is at least 250 words. Start your description with your domain name or page on your website where your video is located, http://hubmediacompany.com or http://hubmediacompany.com/youtube-announces-new-cards-feature-how-to-use-in-real-estate/ .  Most people don’t realize your YouTube description is one of the places Google will learn what your video is about. If 250 words sound like a lot to you – it’s not. Here is a tip – copy and paste your MLS description into your YouTube description and make it less REALTOR-like .
  4. Use Relevant TAGS. Many people think the tags used in your YouTube description are not important and skip them. BIG mistake. Your YouTube tags are used to help YouTube recommend RELATED videos that appear at the end of videos, and on the right hand side when viewed on YouTube. Again, if your video is about DC Ranch, one of your tags should be “DC Ranch”, another should be “DC Ranch Scottsdale” and another should be “DC Ranch Scottsdale Arizona”. Make sure you use “” around your tags and TAB after each entry. “DC Ranch” TAB “DC Ranch Scottsdale” TAB etc.
  5. Use A Relevant THUMBNAIL. A YouTube Thumbnail is one of the most important aspects of optimization because viewers are VISUAL. You may have already noticed, when watching videos on YouTube, your eyes gravitate to the most engaging images in the related videos on the right. If your video is about DC Ranch, I would suggest using a thumbnail that is an image of something that effectively represents DC Ranch – the monument sign, a ridiculous view from DC Ranch with the words DC Ranch boldly written across it, an epic 4K aerial shot, etc.
  6. Use Keywords In Your Voiceover. When we shoot your listing video, some agents opt to use a voiceover as well as an intro and outro. The voiceover in these instances are short 2-4 sentences that tell the consumer what they are going to see “Welcome to 1234 E Main Street Scottsdale, this 4 bedroom, 2 bath DC Ranch Home has it all, granite counters in the kitchen, stainless steel appliances and a resort style backyard, let’s go inside and take a look”. You should use keywords in your voiceover because YouTube uses transcription software or “speech to text conversion software” that will convert the words you say into text. They do this to provide a better search for the consumer. So use relevant keywords in your voiceover.
  7. Upload A Transcript. You have the option to upload a transcript with every video you upload to YouTube. DO IT. If there are words said in your video, you should upload the transcript. Simply write the words you used in your video in a word doc and upload in the captions area. YouTube indexes this area for keyword relevancy in order to provide a better search for the consumer.
  8. Build Your YouTube Channel. It’s not enough to simply have a YouTube channel. You need to treat your channel like your real estate website and BUILD IT UP. On of YouTube’s ranking factors – when it decides which video to rank for what keyword – is the age, size and engagement around your Youtube Channel. To build your channel you should add as many relevant videos as possible (properly optimized videos), embed those videos on outside websites (like your real estate website, which is one of the places they should be anyway, hint-hint), encourage the viewer to subscribe to your channel, like your videos, share them and please – please – please – if you are fortunate enough to have received comments on your video, RESPOND to them. These are all ways YouTube measures the weight of a channel.
  9. Create Playlists.  Create playlists in your channel. If you are making “How To” videos, one playlist should be “How To’s” another should be “Current Listings” another could be “Client Testimonials” another “Community Videos”. If you have a niche (and you certainly should) another might be “DC Ranch” and inside this playlist would be all of your listings, sold listings, community videos etc.  Adding your videos to a playlist will increase the SEO or Search Engine Optimization power for your video. These playlists can be embedded into a website and even shared via link. They are also indexed.
  10. SHARE IT UP! Optimization is all about getting your videos seen online. One of the easiest things you can do yourself is to share your videos through social media networks like Facebook, Twitter, Google +, LinkedIn, Active Rain, even Pinterest. You should embed your videos into your real estate website and then share that link through the above social networks. Sharing your videos this way will result in more traffic going to your real estate website (which is a ranking signal for Google). Your real estate website is the holy grail in real estate marketing, this is where you want the consumer to watch your videos. This is where they will learn more about you and your niche, what problem you solve, but this is also where they can search for homes , fill out forms, ask questions and become leads. The more RELEVANT traffic you get to your real estate website the more leads you will get, the more leads you get, there money you make. It’s all about the numbers.

These 10 steps to optimizing your YouTube videos will put you head and shoulders above your competition. But it all starts with creating engaging and valuable content your ideal client would look for. If any, or all of this seems a little daunting, remember this – not only will 99% of your competitors NOT do this, they aren’t working with us so your videos are already better :-). No really, if this seems like a lot, don’t sweat it, if you are a current client of Hub Media Company, you have access to our marketing tutorials which will take you step by step through the steps above. You can also call us for help, we won’t succeed unless you do. For access to our tutorials simply call us. And if you are in the Phoenix metro area looking for someone to tell the story of your listing or community please fill out the form below. Let’s talk.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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YouTube Announces New “Cards” Feature – How To Use In Real Estate

YouTube cards annotation
YouTube announces new Cards Annotation

Last week Google (which ownes YouTube) announced a new feature called “Cards”. Cards is an additional annotation that can be used within your real estate videos.

What’s an annotation?

YouTube annotations are clickable text overlays on YouTube videos. The annotations are used to increase viewer engagement, give more information to the consumer, and/or aid in navigation. Annotations can be used to highlight your real estate website, direct the viewer to a playlist or another video, point something out to the viewer – the use of annotations is literally limitless. Annotations include speech bubble, note, title, spotlight and label.

Uses Of Annotations

Annotations can be very effective in your video strategy. The Speech Bubble annotation can be used to point out a price drop of a listing, the Note annotation can be used for linking to similar real estate videos, a listing playlist, or your channel. Notes can also be used as a “Subscribe to My Channel” call-to-action button. The Spotlight annotation is interactive and offers a transparent box with a frame that appears over an area of your video that you want to call out. When the consumer hovers over a spotlight annotation related text appears outside of the frame. Spotlights are linkable to other videos, playlists, or even channels. The Label annotation can be used to point out those maybe counters or that six burner gas range in that gourmet kitchen.

But There’s A Problem

As awesome as annotation are, there is a problem. A big one too. Annotations only appear on desktop/laptop computers – no mobile. This is a huge problem as over 50% of YouTube’s traffic comes from mobile devices. I don’t know about you but most of the videos I watch are on my iPhone or iPad.

Enter Cards

YouTube’s latest feature, Cards, will eventually replace annotations and unlike the traditional annotation IS mobile friendly. Meaning, if you wanted to create a clickable link in your real estate video with a call to action like “Search For Homes” or”Find The Value Of Your Home” or “Review Our Marketing Strategy” – you can with cards and the viewer can interact with your message on their iPhones, iPads, HTC, Galaxy etc. Cards fall into 6 different options: video, playlist, associated website, merchandise, fundraising, and fan funding. You can see how I use cards at the 1:12 mark of our latest video below.

How To Set Up Cards

Creating Cards really couldn’t be any easier. Follow these 5 steps:
1) Sign into to your YouTube account and select “Video Manager”, click on ‘Edit’ for the video you want to add a Card to.
2) Click on the ‘Cards’ button in the top navigation bar, click ‘Add Card’
3) Click on ‘Add Card’ again to open up the creation window for the Card type you want to add. Enter a valid URL (must be associated with your YouTube or Google account) for that Card type.
4) Upload an image (or pick one from the suggestions offered). Edit and optimize the title and call-to-action text (HMC clients can watch a step by step tutorial in the marketing tutorials section of this site)
5) Click ‘Create Card’ and adjust the start time for the card – if required

Remember, the goal is to get the consumer on your real estate website. This is where they can search for homes. Learn more about you and the problem you solve. Learn more about you and your team. Your real estate website IS your storefront. I’m sure you have noticed most consumers would rather meet you at a home they would like to see and most sellers want you to come to them.

Ready to leverage video in your real estate business? If you’re in the Phoenix metro area Hub Media Company is your partner. Check out our real estate video portfolio and you’ll discover why the top real estate agents and title companies in the valley choose to partner with us. From cinematic HD video tours to community and subdivision videos, lifestyle, testimonial and green screen – we do it all.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Music | Say NO To iTunes | Content ID

Content ID
Will It Play?

I always say there are two types of real estate agents. Those that are using video in their real estate business and those that will be. Real estate agents will be using video in their business not because its sexy but because the consumer is demanding it.

Video is perfectly suited for the real estate industry as consumers are visual. They would rather see a video of a property then read about or even see (orange) HDR pictures. Video conveys so much more information in a shorter period of time than any other medium.

There are all types of real estate video. While some real estate agents will choose to hire a professional videographer to help them with their video productions, many will do it themselves.

No Music?

Not all real estate videos need music but some clearly do. Imagine watching a listing video with no music. Boring. The music sets the tone for the video. For the home. But not all music is created equal. The music you pick must compliment the property or subject of the video.

Imagine a real estate video of a mobile home in Apache Junction, set to Mozart. Imagine a 55+ community set to Beyonce’s “All The Single Ladies”. These songs clearly do not fit the subject of the video.

My Favorite Music Sources

There are literally thousands of websites where you can purchase royalty free music for your real estate videos. Some of my favorites include Pond5, AudioJungle, iStock. Many real estate agents who create their own videos and some videographers here in Phoenix choose to get their music from another source – iTunes.

Content ID

Using music from iTunes in your real estate videos, really any kind of video, is often a bad idea. Not because you could be sued, (music creators have finally figured out suing a 12 year old girl who uses an Aerosmith song in her video is not a good public relations move) but because your real estate videos may not play where it is most important – mobile devices.

Its called Content ID.

{From YouTube} If you upload a video that contains copyright-protected material, you could end up with a Content ID claim. These claims are issued by companies that own music, movies, TV shows, video games, or other copyright-protected material.

It’s up to copyright owners to decide whether or not others can reuse their original material. In many cases, copyright owners allow the use of their content in YouTube videos in exchange for putting ads on those videos.

However, there are some cases when copyright owners don’t want their material reused:

Blocking a video: Sometimes, copyright owners may block your video, which means people won’t be able to watch it. They can decide to block your video worldwide or just in certain countries. If your video is blocked worldwide, your account standing may be affected, which means you’ll lose access to some YouTube features. Please keep in mind that deleting videos that affect your account standing won’t restore your good standing.

Muting a video: If your video contains copyright-protected music, the owner may choose to mute it. This means that people can still watch your video, but they won’t be able to hear the soundtrack. This won’t affect your account standing.

Blocking certain platforms: In some cases, copyright owners may restrict the devices, apps, or websites on which their content can appear. These restrictions won’t change the availability of your video on YouTube.com.

It Won’t PLAY!?

If you choose to use music that is owned by another party, copyright, like iTunes music certainly is, your video, the video you made of your listing, a community, a testimonial may not play in some countries (big deal right) or on MOBILE DEVICES. Ding. Ding. Ding. Ding. Ding. (Breaking Bad)

Why is this significant? Because for the first time in history, consumers are now using mobile devices to search MORE than desktop computers. That’s right, today, more consumers are searching for homes on mobile devices than not. If your video will not play on mobile devices because of the copyright song you, or your videographer, chose – it might as well be invisible.

I never use iTunes songs in my real estate videos and I never would. Not just because of the reasons above but because songs that play on the radio, top 40, can be a distraction to the content that is in your video – the home. I want the music I choose to compliment the content of the video now overpower it.

Will It PLAY?!

So the next time you look for a song to compliment a video you (or someone else) created ask yourself – will my video play on mobile devices?

AT HMC, we only choose royalty free music. Music we feel compliments your real estate videos. If you would like to learn more about our real estate video productions or how we can help you differentiate yourself and your real estate business, please fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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