Preferred Broker Discount Program | Real Estate Video Phoenix

Preferred Broker Discount ProgramVideo is changing the game for savvy real estate agents. Hi, I’m Stephen Garner, with Hub Media Company, one of the valley’s leaders in real estate video production.

Today, savvy real estate professionals are leveraging quality real estate video content to educate and inform their target audiences, differentiate themselves from their competitors, get found online, market their listings and so much more. We should know, we are helping them do it. Over the years we’ve shot over 3,000 real estate videos and are proud to call some of the valley’s top real estate agents, real estate brokers, real estate teams, title companies and lenders – our partners.

Our Agent Partners Are Winning

Because of video, our agent partners are winning listings, hands down. They are not telling the seller how they will market their property, they are SHOWING them how they will help a buyer mentally move into their property. They’re showing the seller HOW they can get their property on page 1 of search engines like Google and how that benefits them. They’re still using their scripts and dialogues, only now it’s in video form, with every part of the buying and selling process scripted in an educational and entertaining way to address a question or concern the consumer may have.

These videos establish the agent as the expert and clearly set them apart from their competitors.

Our agent partners are receiving calls from friends, family and social connections of their sellers that see their videos, saying things like “will you market my house like that too?”

We Are Different

One thing that differentiates us from any other video companies is this: we are not just a real estate video company. We are a content marketing company that operates in the real estate space. That means, in addition to great real estate videos, we also educate our clients, through our tutorials and in person classes, on best practices, showing them HOW to incorporate their videos into their traditional PRINT real estate marketing, auto responders and CRM’s as well. Through our sister company iFoundAgent our clients receive preferred pricing on beautiful, functional WordPress real estate websites (the industry standard) with their own, dedicated INDEXABLE IDX as well as monthly classes taught by some of the top real estate SEO experts in the valley.

Because over 90% of consumers start their home search online, our partners learn How to title, tag and transcribe their videos for optimal placement for Search Engine Optimization (SEO) and Search Engine Marketing (PPC). They also learn how to leverage video to drive consumers through social platforms like Facebook, Twitter, Pinterest and more. From the yard sign to the 1st page of Google we have our clients covered.

Preferred Broker Discount Program

Well, Today we are excited to announce our Preferred Broker Discount Program. Beginning today, brokers (and their agents) in the Preferred Broker Discount Program will receive 25% off all of our video products. What kinds of video? Well, ALL of it. Cinematic HD tours, Lifestyle Real Estate Videos, Community and Subdivision, Green Screen, Professional Profile, Website Introduction and more. A traditional home tour under 4,000 square feet that was $400 is now $300 for them. A community video that starts at $1000 now starts at $750 for them and so on.

Savvy brokers can use the Preferred Broker Discount Program to not only help their agent partners grow their business but that of their own as well. In a world where agents are looking for value from their brokers, this program offers a significant cost savings. A savings that can be used to recruit and retain the top agents. This program costs the broker nothing.

To start, we are opening the program to 10-15 brokers. Brokers already in the Preferred Broker Discount Program include: RE/MAX PROFESSIONALS, RE/MAX INFINITY, RE/MAX SOLUTIONS, Keller Williams Integrity First Realty and Keller Williams East Valley. If you are an agent with one of these brokers, please mention it when ordering your videos to receive the discount.

If you are an agent that would like to enjoy these discounts on some the valley’s best real estate video products, please have your broker reach out today. And if you’re a broker looking to bring increased savings, more value and increased brand awareness to your company, please call us at 480-223-8113 or visit our website at hubmediacompany.com

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Arizona | 6 Ways To Get Listings With Real Estate Video

We receive calls and emails from real estate agents around the country about real estate video, one of the most frequent questions we get is “how can I use video to get more listings?”

Video is changing the game for many real estate agents and teams. There are two types of real estate agents. 1) Those currently using video and 2) those that will be. Real estate agents will be using video in their business because the consumer is demanding it. Video says so much more than text or pictures ever could. Video can bring a home to life. Video can evoke emotion. Video can get found online. Video can convey a message faster than any other medium and video can get you more listings.

So, how can you use video to get more listings? There are a few ways to get more listings with video. Here are my top 6 ways to get listings with video. These assume you already have a video you can use to market your services. If you do not have a video or are just starting with video, approach your broker or other agent in your office and ask if you can have a video created to help them (and you) market the property.

1) once you have a video created, leverage it through direct mail. Have a postcard or flyer made with a bit.ly or TinyURL or goo.gl link to the video. make that link something the consumer can easily enter into a browser. Not bit.ly/^$rys.9 but bit.ly/VideoSellsHomes. Talk about video statistics on the postcard or flyer that consumers would find value in – “homes with video receive 400% more activity” “video is 53x’s more likely to appear on page 1 of Google” “70% of home buyers look for a video, either on YouTube, Facebook or a real estate website”. Drive this traffic back to your real estate website where the consumer can watch the video, learn more about you and what you do, how you can HELP and fill out a form or ask a question. (see our cinematic and luxury cinematic tabs above for examples)

2) Because SELLERS are actually BUYERS before they are sellers (many sellers will search online for a home to purchase BEFORE listing their property for sale) they will come into contact with both good and bad real estate videos – optimize your real estate videos for the community or subdivision name. Most women know where they want to live NEXT – that “next” is likely a specific subdivision, so when they search online they will likely search by using that subdivision keyword. Not “4 bed 2 bath homes in Chandler” but “Val Vista Lakes homes for sale” . We identify with the communities we call home. Ask someone where they live, instead of Mountain View and Via Linda they will likely say “Scottsdale Ranch”. Have a community video created that establishes you as the expert on the community. Talk about things to do, lifestyle, employers in the area, schools, builders etc. EVERYONE wants to work with the expert and a community video will help establish you as that expert. (see our community videos above for examples)

arizona real estate video
Use Custom Sign Riders
Tempe real estate video
Custom Sign Rider

3) Once you have a video of your listing, use a specific sign rider letting the consumer know there is a video of the property AND WHERE to find it. This will send more traffic to your website which will help your search rankings and will get you more leads. DO NOT make the consumer register. If you have not built any value in their eyes they will leave before registering. Allow them to peruse you website – let them learn more about you.

real estate video marketing
Which would you choose?

4) Optimize the video for the property address. When a neighbor lists their home for sale, it impacts the entire neighborhood and sometimes, the surrounding area as well. So the neighbors will want to know the price, square feet and upgrades. This information directly impacts them. Phoenix is HOT! Rather than walk across the street to get a flyer that may not even be there, the neighbors will likely GOOGLE the address. This is an awesome opportunity to expose your brand to those neighbors by BEING in the video and speaking directly to those consumers. We encourage our clients to say something like “If you would like more information about this home or maybe you’re curious about the value of your home in TODAYS market, call me at……..”. This is a call to action. Here’s the great part – Given the choice between 10 links in Google for the property address, Zillow, Trulia, Realtor dot com, Redfin etc are sure to be there. But when there is also a video of the property, the neighbors will choose the video OVER 90% of the time! Take a look at the pic below and the video below.

5) Add a video to your email signature. This video could be a property video with some statistics above or even better, it could be an “about us” video. An about us video speaks to the consumer in their language. Not like the typical real estate agent marketing “we are the best, our brokerage is the best, we are e-pro, GRI, ABR, Top Producer etc. A good about is video explains HOW working with you and your team will save the consumer time and/or money. How your marketing is unique and more. Use your signature to drive more traffic to your seller pages on your real estate website.

6) Work with HUB Media Company. We aren’t just another video company. We were a pioneer in real estate video. I’ve spent 13 years in the title industry so I know your business, the challenges and belief systems you face. We don’t just create great property, lifestyle, community, green screen videos, we also give you the best practices education, how to integrate with WordPress, Facebook, Pinterest, Twitter etc so you are using them to get the most exposure for your brand. Find out more about our services and why the top agents in the valley choose us by clicking on the “services” tab above.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Production | BEFORE Great Video You Need Great…

real estate video contentAs real estate agents rush towards video I see many of them making a crucial mistake. Hi, I’m Stephen Garner, President of Hub Media Company, one of the valley’s leaders in real estate video production in Phoenix.

Savvy real estate agents are embracing video. They are using it to extend their reach, differentiate themselves from their competition, build relationships with the consumer, bring emotion into their marketing, market their listings and get found online (to name a few).

While some are doing real estate video right, there are some doing it wrong. You see, it’s not good enough to have good real estate video, good real estate video doesn’t mean much if no one sees it right? Using video in your real estate business starts with the right content.

Video is just the medium, it’s the delivery method. I like to say real estate video is the needle. It’s not the needle that is important it’s what is inside the needle that matters. Same thing with real estate video. We can use $30,000 cameras, $5,000 lenses, sound and lighting crews and it won’t matter if no one cares about your content – the content is what your video is about.

In order to use real estate video effectively you have to first identify what your ideal client (the demographic you are targeting) is looking for. What questions do they have? What are their pain points? What is important to them? Using real estate video effectively all starts here. Great you got your ABR, CRS, GRI, ePRO, CNE. While this is important to you, it may not be important to the consumer. This would be a bad real estate video topic. What would be a good real estate video topic however would be what knowledge the above designations brings and how it would benefit the consumer. How it will save them time and or money by working with you.

Not all real estate content is created the same. Great real estate content ideas include your real estate listings, the communities you market, master planned communities, active adult communities, things to do in Arizona, major employers, top rated schools in your area, property taxes, how to choose a real estate agent, how to choose lender, FHA vs VA, design tips, local restaurants, what is escrow, what is a title company and why you need one in Arizona, local market data, new builds, how to sell your home, how not to sell your home, common questions your clients ask you, mortgage types, Chandler homes for sale,homes in 85258, top deals in Phoenix and so on and so on and so on.

A successful real estate video strategy begins and ends with the content. Case in point, here in Arizona we are known for many things. Let’s see… there’s ASU, U of A, The Grand Canyon, Intel, Scottsdale, Camelback Mountain, Sedona, The Saguaro Cactus, the weather, the Phoenix Suns, Arizona Diamondbacks, Arizona Cardinals. Were known for all of these. You may be thinking “what does any of this have to do with real estate Stephen!!!?” Well, most consumers relocating to Arizona will likely look for information about jobs, schools, property taxes, things to do, crime, sports, active adult communities…BEFORE making a purchase decision. Most consumers do their own research online and THEN reach out for more information when they are in the home stretch (excuse the baseball analogy).

Would you believe there are THOUSANDS of searches every week related to Active Adult Communities in Arizona? Now that would be an AWESOME real estate video. Consumers are obviously looking for information about active adult communities and when presented with 10 links in Google, one being a video they would almost certainly choose the video – wouldn’t they? Below is our latest community video – on Active Adult Communities. Pretend you’re a consumer, I bet by the end of this video you will feel like Becky Kolb and The Kolb Team are the experts regarding Active Adult Communities.

Using real estate video in your business is imperative. I believe the real estate agents NOT using real estate video will run the risk of being irrelevant. It is clear the consumer is demanding video. Savvy real estate agents are demanding GOOD real estate video. Video that demonstrates their professionalism, that sets them apart from their competition, that establishes them as the expert. Good real estate video begins and ends with great content. At Hub Media Company we help our clients succeed. Through all the stages of creating a real estate video we are there. From initial concept to script writing, production, editing and syndication. If your looking for a partner to help you succeed with your real estate video marketing your looking for Hub Media Company.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video – An Essential Part Of Your Real Estate Marketing | Real Estate Video Benefits

benefits of video in real estate
Real Estate Video An Essential part Of Real Estate Marketing

It used to be a luxury, now it is quickly becoming an essential part of savvy real estate agents marketing. I’m talking of course about real estate video, specifically cinematic real estate video. What was once reserved for the “have’s” is now the primary method of consuming content online. How many videos did you watch last week, have you watched today – on Facebook, YouTube, Pinterest, Instagram etc. Real Estate Video is now an essential part of your personal and property marketing.

Take A Look Around You

One of the best ways to understand marketing is to look around, at the everyday consumer. What are they doing? Where are they going? How do they consume information? Look up right now and you’ll likely see at least 60% of the people around you looking down – at their smart phones, their laptops, iPad’s. What are they doing? Well, if they are not playing a game on Facebook they are likely watching a video on Facebook or YouTube.

According to CISCO “consumer internet video traffic accounted for 64% of all consumer internet traffic in 2014”. Consumers clearly prefer video. This is right on track with CISCO’s earlier claim “Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019,” There are many benefits to using video in your real estate marketing.

real estate video benefits
Cinematic real estate video helps buyers mentally move in

Benefits Of Using Video In Your Real Estate Business

1) Video makes us smarter. Humans retain 58% more information when we are shown HOW to do something – visually. If you were in the market for a new home would you prefer 25 pictures or a video that shows depth and size?
2) Video builds trust and rapport. Studies have shown that people are more likely to like and trust people they have seen in person – even in video marketing – than people they have only spoken to on the phone or through email.
3) Video is emotional. Video conveys so much more than text or pictures. We are more likely to laugh, cry, be happy or sad by something we see than something we read. If a picture says 1000 words, video says – them all.
4) Video is fast. We can convey a message is a shorter about of time with video than text. It could take another real estate agent 20 minutes to convey their value through text whereas that same message can be conveyed almost instantly through video. This is especially important given the immediate gratification, world we live in. As consumers attention spans get smaller you need to grab their attention immediately. Video does that.
5) Video is believable. You are more likely to believe a video message than one comprised of text or pictures.
6) Video uses more of our senses. We naturally believe in what we can hear and see. It is easier for our brains to process. These visual cues in a video can convince us of the appeal of a product or service. A home for sale or a real estate agents knowledge and experience.
7) Video Is Purple Cow. Every real estate agent has a website (at least they should). Some real estate agents have multiple and some real estate companies have hundreds or even thousands of them. That is a lot of competition. Everyone has a website but not every real estate agent is using video in their real estate business. Nationally, less than 15% of real estate agents are using video. Video is different. In a sea of links on the 1st page of Google, Video sticks out like a sore thumb. Video is Purple Cow.
8) Video Gets Found. Video is 57% more likely to make it on the 1st page of Google than text alone. I have multiple videos on the 1st page. If you were looking for information about Phoenix, about a subdivision, a home for sale, the buying or selling process, short sale, REO – would you click one of the 9 links that all look the same or the video?

Professional Profile Video
Professional Profile Video

How Savvy Real Estate Agents Are Using Real Estate Video

I launched Hub Media Company in 2014 but I’ve been producing real estate videos since 2008 through my other websites like MyTitleGuy.com. Hub Media Company currently works with a who’s who of the real estate industry. As I write this there are entire brokerages making real estate video a staple in their brand marketing (to other real estate agents) as well as an offering to the consumer. These savvy agents are using video in their listing presentations, in direct mail, newsletters, FSBO, expired, buyer and seller campaigns. We are producing “professional profile” videos that don’t necessarily highlight the agent or team, but instead highlight what the agent or team can do for the consumer. How they can help, what problem they solve, their expertise, what areas they serve, how working with them will save the consumer TIME and MONEY.

More Activity Around Listings With Real Estate Video

Property videos are a necessity today. Our Cinematic Property Tours help the consumer mentally move in to a property. The buyer can see the granite counters in the kitchen, they can almost feel the heat coming from the stainless Wolf or Sub Zero 6 burner range, they can see where the couch is and where their’s will go. Listings with video see a 400% increase in inquiries and website views than those without.  The National Association of Realtors (NAR) survey shows that 73% of sellers want to list with an agent who uses video marketing, yet only 14% of REALTORS® actually market with video.

Video is often the first impression the consumer has of you and your brand. Real estate agents are unquestionably winning listings because of real estate video. They are further extending their reach by sharing their videos on Facebook, Pinterest, YouTube, Twitter, Google +, ActiveRain and more.  Video allows a real estate agents marketing to work for them 24 hours a day, 7 days a week, even while they sleep. For the real estate agents that leverage it, video will get your message across faster and more convincingly than any other medium.

Are you ready to leverage video in your real estate marketing? Please fill out the form below or call us to get started.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing To Milennials

real estate video marketing millennialsA Millennial is someone born between 1982 and 2004. Also referred to as Generation Y, Generation Next or Echo Boomers, Millenials at 80 Million strong, represent 25% of the US Population.

The rise of instant communication methods such as email, texting, Instant Messaging and social networks like Facebook, Myspace, Instagram, Pinterest, Twitter and more, explain the Millennials’ reputation for communicating through technology instead of face to face like us old timers.. Millennials not only grew up with these technologies, they literally wrote the book on them.

Because Millennials represent 25% of our population, real estate professionals can’t afford to ignore them. That means we have to learn how to not only attract them, but keep them engaged so they can hear our messaging. According to Nielsen “Over 85% of Generation Y Owns Smartphones”. So, how do you think they will find their first or next home? Yup.And the overwhelming majority of them will choose a video when this option exists.

Whether you are a seasoned video pro or just dipping your toe into the real estate video marketing world, there is a right way and a wrong way to “do” real estate video. This is especially true with regard to marketing real estate to Millennials. Here are some tips I’ve learned over the years for real estate video marketing to Milennials.

  • K.I.S.S. If you are in the corporate world you may have mouthed the words “Keep It Simple Stupid” and you would be wrong. The first S is for SHORT. When marketing to Milennials your video marketing should be short. Their attention span is so short they will overlook a 5 minute video in search results and head straight for the 2 minute video. So would I.
  • On Point. Your videos need to be on point, by that I mean, they need to get to the point immediately. This is not  a generation that will wait for a real estate agent to build up to anything. “Hi, I’m Stephen and I am with RE/MAX, or KW, or C21 or whatever and I am on the “Awesome Team” and we sell more real estate than anyone in town and our clients love us and….” they are already gone. When marketing to Melinnials you literally have to get to the point immediately. I encourage our clients to ask a question to engage the audience and then move into the content “Are you ready to be a 1st time homeowner? Hi, I’m Stephen with the “Awesome Team” and today I’d like to discuss…..”
  • Editing. You may have noticed everyone from your local news, Hollywood to Dateline and Reality TV have upped their editing style. No longer are shots drawn out and long. Now you’ll notice camera angles change every 3 seconds with flashing bursts of light followed by black and white followed by bursts of color and mixed in you’ll find some slow motion. This is done to keep the Milennial engaged. It may annoy the crap out of us 40 somethings but we are not there target audience – not anymore. Whether you are working with a professional videographer or editing your own videos your shots should be fast and not drawn out. If the consumer doesn’t get to the end of your video, where your call to action is – you lose.
  • Music. Choose wisely. If you choose to use a background track in your videos, and you should by the way, that music should compliment your message. Choosing the wrong music will repel a millennial faster than DEET will a Mosquito. Choose something with a high beat per minute. If your making a listing video and you are targeting the Millenial, don’t be afraid to use EDM or even Dance music. The goal of the first few seconds of the song you choose is to get the viewer to the next few seconds and so on.
  • Ask a Friends kid. Before you publish any video targeting Millennials, ask a friend, preferably a friend’s kid – the Millennial, what they think. If they are being honest they should be able to tell you if they like the video or if it’s OMG. They should be able to tell you if you violated one of the above rules. Listen for the “I Can’t Even…” hear that and you’re toast. Did they get the Gist of the message? What would they change. You need to ask. Speaking of Asking, there is someone you shouldn’t ask – the real estate agent in your office, your broker, that is your age. They are not your target audience so why ask them anything?

I’ve been saying it since 2008: There are two types of real estate agents out there. Those currently using video in their real estate marketing and those that will be, Real estate agents will be using video in their marketing because the consumer is demanding it. As you can see, there is a right way and a wrong way to use video in your real estate business. Every video you make will bring the consumer closer or push them further away. Unlike a postcard or flyer, the traditional real estate agents weapon of choice, a properly optimized, well done video can last forever.  It’s important you do it right.

If you are a real estate agent in the Phoenix metro area, reach out, from our Cinematic HD videos to our green screen, lifestyle and community videos we have you covered. Oh and our guys are Milennaials :-)

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

 

 

Video is perfect for communicating with Milennials. But not all video.

Below are some tips for communicating with Millenials through video.

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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