Video is by FAR the most engaging medium. Not only do consumers clearly prefer video, it can, when used correctly, help you get found online, extend your brands reach, educate and inform your ideal client and make you the expert (in the consumers eyes) in your chosen niche.
Effective real estate video marketing begins with creating great, engaging content and ends with video SEO or Search Engine Optimization. Video is imperative in the world of SEO: 17 percent of people spend less than four seconds on a website, but the same people are willing to watch up to 2.7 minutes of video online. The longer they are on your website, the more likely it is they will become a lead. Real estate video marketing is a game changer in the real estate space – specifically.
Imagine your ideal client searching online for homes under $400,000 in Ocotillo, or Active Adult Communities in Arizona and finding your video next to the big boys – Zillow, Trulia, Realtor dot com. Given these options, research shows 80% of consumers would choose the video. This is how you compete with ZTR – with real estate video marketing.
Here are some tips to help you get your videos at the top of the search engines.
1) Research. Do your research. What would consumers look for when searching for info? What questions would they have? Before uploading to YouTube – name your file using that keyword of keyword phrase your ideal client would search online for.
2) Tags. Tag your videos using the appropriate keywords and keyword phrases. “DC Ranch homes, homes in DC Ranch, DC Ranch Scottsdale Arizona etc”. Tags will also help with getting your videos to show up in YouTube’s Related Search (videos on the side and end of videos when played with YouTube.
3) Transcription. Transcribe your videos. By transcribing your videos and adding closed captions, you are providing more content that can be indexed by Google’s spiders.
4) Category. Thoughtfully select the category or categories you put your videos in to ensure they are picked up by category specific search results. How to & Style” has a “Housing & Real Estate” Sub-Category
5) Description. Your YouTube videos should have a robust description. Not only to tell consumers what your video is about but for search engines as well. The ideal description will have 200+ words. You can paste your MLS description if you like. Just be sure to de-realtor-ize it. Remove “comps” and other realtor specific words in favor of consumer friendly terms. Be sure to add your keywords and keyword phrases “DC Ranch homes” etc here too.
6) Playlists. Place your videos in playlists. If you specialize in DC Ranch, all of your real estate property tours in DC Ranch should be in the DC Ranch playlist. Are you making How To videos yet? If yes, these videos should be in your How To playlist. Create other playlists for “about us”. “communities” “homes for sale or our listings” and of course “testimonials”.
Most real estate agents are not currently using video in their real estate business. This creates opportunity for the real estate agents that do it correctly. Remember, it all starts with engaging and valuable content. All the SEO in the world won’t help you if you are creating content your ideal client doesn’t care about and would not search for online.
Ready to leverage video in your real estate business? From our cinematic HD real estate tours to lifestyle, community and subdivision, green screen and more. we do it all. To learn more about incorporating video in your real estate business or real estate video marketing please fill out the form below.