Building Your Real Estate Brand With Video Interviews

Use interviews to align your real estate business with prominent builders, architects, interior designers and more
Use video interviews to align your real estate brand with prominent builders, architects, interior designers and more

The best real estate agents and teams are no longer transactional. In the old days the top real estate agents were only one off from their next deal – they ate what they killed if you will. Today the biggest and best real estate teams are publishers, publicists and producers, creating carefully crafted brands that work for them 24/7 – even while they sleep.

These teams, or brands if you will, carefully craft real estate content designed to educate and inform the consumer while bringing them closer – aligning themselves with the markets they serve. They have effectively created their own markets and now dominate them.

Content is what the consumer looks for we they head online. In the real estate space this content is homes for sale of course but it’s much bigger than that. Not every buyer knows right away where they want to call home. Depending on where they are in the sales cycle the buyer may start their search with schools, employers, things to do, communities and more. It’s by creating regular, valuable, educational and unique content that can help the consumer find them.

When it comes to real estate, consumers want to work with the expert. The real estate agent perceived to be the expert in a given area is perceived to have more and valuable information about the area. Information ranging from pocket listings to the best dentists, plastic surgeons, restaurants, builders, designers, social clubs, schools, communities and more. This information saves them time and money.

This content is a mix of old and new marketing. Old being direct mail, newsletters, postcards, flyers and new being national and international magazines, blog posts and articles, videos, social media ads, SEO, landing pages and more.

One of the common misconceptions about content marketing is the topic has to be about real estate. It doesn’t. One of the ways you can align yourself with an area or market and get more eyeballs on your brand is through the use of interviews. You can  interview experts on the topics your market cares about and would seek out. Ideally these interviews should be in video form as video not only offers more information, it’s also faster and offers a deeper view into your brand. So, who should you interview? Here are some examples below.

Interior Designers

In the 1970’s houses had no personality and were just rooms we lived in until we moved to the next property. Today, homes have culture and personality. Today, it’s not uncommon to see homes with multiple rooms dedicated to various parts of the world or time periods. Interior design is a $9 Billion dollar industry with over 12,000 design firms and 68,000 interior designers. Choose a prominent interior designer that serves your market and interview him/her about current and emerging trends in your market. Where do they see interior design going in Scottsdale, Paradise Valley and why. Where should a homeowner begin their search for an interior designer and what qualifying questions should the buyer ask? This kind of video can be easily shared via email, social media, embedded in your website, added to a CRM and will likely be shared by the interior designer as a form of “social proof” – inserting you, the agent into the designers sphere of influence.


They say buildings are the voice of the community. The design of homes in Arizona (and the U.S. as a whole) has undergone significant changes over the last decade. Home layout – features, smart systems, and products; kitchens, baths and outdoor spaces. These key trends have been identified by the American Institute of Architects or AIA. The key trends that they identified are the growing popularity of universal design; increased attention to a healthy living environment; infill development, focus on improved design; and the growing popularity of kitchens as the focus of household activities. The AIA notes, formal living rooms and dining rooms are disappearing, replaced by great rooms, dens, and open-space layouts. There has also been significant growth in outdoor living. In decades past  decks, patios, and outdoor grills were the focus, new design trends have expanded to outdoor kitchens and even fully furnished outdoor rooms. Interview a prominent Architect in your market. Ask them about emerging trends in Architecture. What are the trends they are seeing in Silverleaf, DC Ranch, Estancia, Fountain Hills and Paradise Valley and why. What should a buyer look for in an architect?

Landscape Designs

In Arizona we spend significant time outside our homes. We don’t just entertain outside, as noted above we are seeing the emergence of fully furnished outdoor rooms and kitchens. Tropical courtyards, elaborate water features, terraces, plants, flowers and trees help highlight architectural features such as fireplaces, gardens, sculptures and views. All of this is highlighted by elaborate outdoor lighting and curb appeal. In some parts of the valley its not uncommon for buyers to spend $100,000 or more on landscape design. Find a well known landscape designer or firm and interview them about emerging trends in landscape design. What is in and what is most definitely out? What are some of their favorite projects and why? Talk about before and after supported with images or videos.


One of the most common building trends is an exodus from dark and Tuscan homes to a light and bright Contemporary style. Hand scraped engineered wood is being replaced by wood-look tile. The grey’s and whites are everywhere. Appliances, once prominently displayed are now being carefully hidden behind disappearing walls and cabinets. Today’s builders are looking past Granite in high-end kitchens and expanding their horizons to engineered stone and other countertop options. Stainless steel, isn’t going anywhere but like granite, it’s everywhere – even in apartments. Builders are now favoring new designs from Miele — glass appliances in all black, white, red or chocolate. Cabinets are now comprised of lighter woods or more natural-colored walnuts. A high end kitchen isn’t complete without a Hoshizaki ice maker or a Miele Coffee System. Interview a prominent builder in the market your serve.  While Shea and TW Lewis are great, the trend is in hiring smaller more intimate builders like Cullum, Salcito and Skapa Design Build. Find a builder in your market and interview them. What are some of their favorite projects and why. Are Arizona’s elite choosing infill projects closer to downtown or view lots overlooking Camelback or Mummy Mountain? 


There are just a few of the interviews you can do. Aligning yourself with emerging trends in your area will not only differentiate you from your competition but will also help elevate your brand. These interviews can not only be sent to potential clients as “social proof” but also used in CRM’s, posted to social media, embedded in websites and indexed in search engines like Google – potentially living forever. Now, how should you film these interviews? Well, you could use your iPhone but I certainly wouldn’t recommend that. Good lighting, audio, angles, storyline, B-Roll etc will be imperative for these type of interviews. That’s where we come in. Hire Hub Media Company to help you create an educational interview series worthy of being shared not just by you, but the Architect, Landscape designer or builder you are trying to align yourself with. Want to learn more? Fill out the form below. 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing | Different IS Priceless

Stand Out From The Competition
Stand Out From The Competition
Video is hot, particularly in the real estate space. And for good reason. There is no better medium to market real estate and real estate agents than video.

Not only do consumers clearly prefer video, videos says so much more about a property, an area, your team, marketing plan, the lifestyle and the real estate agent than any other medium possibly could. This is because video is emotional.

Emotion is a necessary aspect of any sales process. Unlike the traditional mediums real estate agents used to market themselves and their properties like pictures and direct mail (postcards and flyers) which only use one sense – sight, video uses sight, hearing and can even convey feeling when done right. Given the choice, 80% of consumers will choose a video compared to pictures. Read: Zillow Now Supports Pro Level Video

Different Is Everything

Last year we created over 600 property videos. That’s a lot of properties and a lot of real estate agents. It used to be good enough to just “do” video. That was when only the top agents were using video. This is no longer the case as their competition has started to move towards video as well which means different is everything.

Last week I got a call from one of our luxury real estate agents. He said “don’t take this the wrong way but you work with us and all of our competition which means our videos need to be different than theirs”. He is exactly right, different is everything.

The Story

As a real estate agent you want to stand out from your competition. You want to be different. This starts with the story. But who’s story?

When a real estate agent calls us they often have an idea of what they want their completed video to look like. Often the examples they send us are videos we’ve done for other agents here in Phoenix or areas of the country like Southern California – Los Angeles, Beverly Hills, Rancho Sante Fe, San Diego or even Australia where real estate video is more risque etc. Often they want to copy what another agent did, often because it was different.

But by copying it, it’s not different anymore. It’s the same. Often real estate agents are crafting stories based upon the story they want to tell without thinking about the story their target audience, their ideal client wants to be told. The best real estate videos will focus on the needs and the wants of the consumer – not necessarily the real estate agent. As a real estate agent you want to differentiate yourself from your competitors not imitate them. Read: Where To Find Real Estate Content

Different Gets Noticed

Most consumers are now spending most of their time on social media platforms like Facebook, Instagram, Pinterest, Snapchat etc. You only have a few seconds to grab their attention. Today’s consumer is quickly scrolling past pictures and text updates but they just might watch the video, and watch it to the end. So your videos need to be different.

You Need To Be Different

I remember when I learned how important different was in marketing. As a sales exec for numerous title companies here in the valley I started out trying to be like my competitors. I said the same things “we have great escrow officers, we are a fortune 500 company, we have locations across the valley, we do postcards” and hanging out where they did to get business – SEVRAR, SAR, WEMAR, trade shows, office meetings, walking through brokerages – and got mediocre results. It wasn’t until I had built and started filling it with content – blogs, videos, tutorials, white papers, classes – that my business began to grow. This is the path that brought me to video in 2008. While my success provided a road map for future execs I was still the innovator. I was different. The top agents were sick of hearing the same message, receiving the same sales pitch – they wanted different too. Different is entertaining.

The Consumer Wants Different

If your marketing is like everyone else’s you will still have a percentage of consumers watch it, but they will start to lose interest as the space is filled with the same style of video marketing. Like I did, you need to find who you are and more importantly – who you are not. Be controversial. Controversial is different. You want the viewer tuning in to your videos to see what you will say, what you will do next. Draw inspiration from TV commercials, what are they saying, how are they saying it, how is it being presented? Repurpose those videos into the real estate space and add your own spin on it. Your goal in the first 5 seconds of your video is to get them to watch the next 5 seconds and so on.

Level Playing Field

In the old days the only way to reach mass audiences was though expensive mediums like TV, radio and billboards. Social media and websites has leveled the playing field because this is where the consumer is. As a real estate agent you have the same playing field as national ad campaigns, production companies, national real estate companies and real estate brokerages. But your message needs to be entertaining. It needs to be exciting. No one wants to do business with a person or company that is vanilla or boring. Read: Videos Uploaded To Facebook Receive More Engagement

We Can Help You Be Different

As a leader in the real estate video space in Phoenix we can help you be different. We work with some of the most talented videographers, editors, animators and copyrighters in the space. If you can think it, we can help you realize it. Whether you are looking for a story told about your team, brokerage, market, community or listing – dream big, come up with something different. Maybe it’s a property video told from the dogs point of view or a child’s, whatever it is you can count on our team of professionals to bring your vision to life – differently.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Zillow Now Supports Pro Level Video On Your Listings

Zillow Supports Pro Level Video
Zillow Now Supports Pro Video
It’s been really rough being a videographer in the real estate space. If there is any industry that is slow to change it’s real estate. As powerful as video is you’d think MLS’s had found a way to properly and prominently showcase video with real estate listings – and you’d be wrong.

Real Estate Slow To Change

If there is any industry best suited for video it’s real estate. Video simply says so much more than any other medium. It’s also emotional as it uses more senses than text or pictures. Emotion = sales in real estate. I’ve been shooting video here in the valley since 2008. And to be perfectly honest, our videos are beautiful. They really do bring the property to life while prominently highlighting the real estate agent. The agents place their videos on YouTube, Vimeo, Facebook, Twitter Instagram, Pinterest, Linkedin, websites, email, CRM’s and of course MLS. But Unfortunately video is still the red headed stepchild to photographs in MLS, receiving only a small tab to show the consumer there is a video – that’s IF they can see it.

Enter Zillow

But there was hope. Zillow, one of the leading consumer destinations for real estate began to support video. Sweet! With a catch. It supported video (walk through videos as Zillow calls them) created by real estate agents, through Zillow’s App and required the use of a smart phone to capture the video. Yes, a smart phone.

There are a few challenges with this scenario. First, it relies on the real estate agent to capture the content to property showcase their listing. The real estate agent that might be excellent at negotiating, writing contracts, showing properties, networking, social media etc, but not so great at camera angles, exposure, white balance, lighting, stability, storytelling etc.

As a result, the walk through videos loaded to market the listing often did more harm than good. Sadly, I needed Dramamine to watch some of the walkthrough videos I’ve seen on Zillow. Bad video is worse then no video at all.

I’d given up.

Zillow Now Allows Pro Level Video On Platform from HUB Media Company on Vimeo.

But earlier this month I received exciting news via Inman. Zillow is now supporting pro level videos! This means, our clients can now place the videos we create for them to market their listings and themselves where consumers would naturally look for them – Zillow. This. Is. Huge. (for the agents that understand the benefits)

What You Need To Know

This feature costs $149 per listing.

You can load videos up to 10 minutes long

The videos can be branded (you in them, your logo, your contact info etc)

Zillow Video Requirements

Video Codec: H.264
· Container Format: MP4
· Frame Size: HD: 1920×1080
· Video Data Rate: 10 Mbps or greater
· Frames per second: 24 or 30
· Audio Codec: AAC (advanced audio codec)
· Audio Data Rate: 320 Kbps, 44.1 Stereo
· Aspect Ratio: 16:9 (no letterboxing)

While I have seen real estate agents complaining online about the additional fee and promising they will not use it, I can tell you most of our luxury clients will be all over this new feature. They will have their videos in a place where consumers search for real estate, the buyers (which may be sellers as well) will be directly engaged by their marketing and their brand. I can see email inboxes already, “Found you on Zillow when looking for a home, I have a home to sell as well, If I list with you will you do a video of my home like this one?” HASHTAG BOOM.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Video Testimonials | The Ultimate Social Proof

video testimonials phoenix
The Ultimate Social Proof
Social Media, SEO, Blog Articles and others are a great way to get traffic to your real estate website. But the way to educate, inform and present yourself as the expert in your field when they get there is with a real estate video testimonial.

Real estate agents, sales people in general, love to talk about how great they are. But there is a problem. Not only do consumers not respond well to it, they actually are less likely to do business with someone that does it. We just are not big fans of self promotion, especially in a field where many consumers believe all agents are the same.

So, how can you educate and inform the consumer about how you can help them, what problems you solve, the markets you serve as well as how your past clients feel about working with you? Have your past clients do it for you with a video testimonial.

We are swayed, rather easily, by what others say about a product or service, even if we don’t know the people that used that product or service. It’s called social proof. To illustrate social proof, look at your own behavior. When you shop on Amazon, before you purchase a product you read the reviews. Reviews from people you don’t even know. You start out looking for positive reviews and eventually start looking for the negative. Enough positive reviews and you buy. Enough bad and you don’t. This is social proof.

Every business, every real estate agent should have testimonials but the old school written testimonials are out. That’s because the consumer not only prefers video, they are expecting it. Video uses more of our emotions than any other medium. The viewer can HEAR what a past client has to say about you, they can SEE if they are being sincere through body language which says 80% of what we actually say. In some cases, they can even FEEL the testimonial. This is very powerful. Here are some of the questions we ask that get great video testimonials for our clients.

Why did you decide to buy/sell your home?

Context is everything in video testimonials. Having the consumer tell us why they decided to buy or sell allows them to be relatable to other consumers that may be in the same situation. Maybe they needed a bigger house after marriage or an addition of a child. Maybe they needed a smaller home now that they are empty nesters. This is where the story begins.

Had you worked with another real estate agent previously? How was that experience?

It’s surprising how many buyers and sellers do not use the same agent again. This could be because many do not stay in touch or because they were not happy with the experience. Finding this out allows the consumer to compare and contrast previous agents with our client, creating a more compelling story.

How did you find the real estate agent?

Was the consumer referred to the agent from a family member or friend? If yes, this shows a degree of trust. Did they find the real estate agent online? If yes, this shows a degree of marketing prowess. Was it an open house? An expired? A cold call? All of these lay out the foundation for the story that is to come.

Why did you choose the real estate agent?

Did they choose the agent because they made them feel comfortable? Did they have all the answers to their questions? Did they have an amazing marketing plan no other agent spoke of? Did they like their particular niche and experience of selling luxury homes, 2nd homes, representing first time home buyers? Hearing about these nuggets could positively influence your website visitors and potential clients.

What did you like most about the real estate agent?

What was it about the agent the buyer or seller really liked? Did they communicate regularly and often? Did they have a team of professionals to help them along the way? Did they show up with comps for the appraiser to justify a sales price? Did they recommend a lender to help them get financing?

Would you recommend the real estate agent to your friends and family?

This is how we end every interview. The money question. Would they recommend the agent to their friends and family. Typically we don’t even have to ask this question. Most buyers/sellers we interview go straight into “we would highly recommend Amy, Jennifer, Tim, Jason, to anyone looking to buy or sell a home!”

Presentation is everything with video because there is so much information being shared. Not just the words or the body language but the background, the lighting, the audio, the composition, the movement and so much more. The buyer or seller can say everything perfectly and give you a rave review but if you can barely hear them because of bad audio, or barely see them because they are in front of a bay window, or see their faces well, or they are shaky because you went handheld (never recommended) or they are swaying from nervousness – it can be all for not.

While you can certainly shoot a video testimonial on your own with your iPhone or iPad, it is not always recommended. This is why some of the best real estate agents in the valley hire us to go to the buyers or sellers house to get the video testimonial. This assures them, not only a rave review but a video that engages other buyers and sellers and brings them closer to you and your brand. These video testimonials can be embedded into your website, shared through social media, used in paid ads, embedded in emails, emailed to potential clients and so much more. To learn more about our video testimonials please fill out the form below or see our video testimonial examples.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Webcam Videos |Tips For Great Looking Webcam Videos

15 Pro Tips For Better Looking Webcam Videos


The other day I was sent a webcam video. The agent that text it to me asked one question: “HUB didn’t do this did they?”.

Webcam videos are all the rage. If you’re like me you would be hard pressed to not see a webcam video when on popular platforms like Facebook, Pinterest, Instagram, Linkedin, Facebook Live, Periscope, Twitter etc. Real estate professionals are leveraging this technology to help them extend their reach, build or enhance relationships, communicate more efficiently and build there brands. And with good reason, video is simply the most effective medium, one consumers clearly prefer.

I opened the link the agent sent me to reveal a webcam video that could of been SOOO much better. The agent looked bloated, poorly lit, his body language conflicted with the words coming out of his mouth, he looked uncertain and worse, unprofessional, the audio was poor and the video was way too long.

Over the years I’ve learned, the videos you create and post will either bring your ideal client closer to you or push them further away. EVERY video represents you and your brand, what do they say about you?  To help you create better webcam videos we’ve created our 15 pro tips for great looking webcam videos. Members of the Video For Real Estate Agents course (VFRE) can log into the members area for a detailed video demonstrating the tips below.


1) Find a quiet location. The location you choose to record your webcam videos would be quiet. If you create them in your home office, record them when your kids are not home. Turn off the TV, turn off your cell phone, unplug your home phone. Noise is a distraction, one that will take away from your videos and interrupt your message. Record in a room with carpet as opposed to tile. The carpet will offer a natural sound dampening that will improve your audio. Turn off the room lights if they are florescent or CFL as they will cast a nasty green or orange light for some cameras.

2) Remove ALL Distractions. Turn on your webcam and see what is in the frame. The frame is everything your audience can see, next to you, behind you, above you etc. If possible, pick a plain wall to record against. Remove pictures. Hide the papers, lockboxes, water bottles etc. Unless the background plays a part in your webcam video. If you are recording a video about your marketing plan, how you sell homes, by all means – have a SOLD sign in the frame. Doing this will help your audience pay attention to you and your message.

3) Lighting. If you are using external lighting, position the lights 3-4 feet apart to the left and right of your computer, facing you. Make sure you are evenly lit. One kit I recommend is the Cowboy Studio Lighting Kit, available on Amazon for less than $200. I don’t recommend CFL bulbs as they offer a green or orange cast – YUCK. Instead choose Tungsten bulbs.  Tungsten is a type of incandescent light that uses a bulb with a filament made of the metal tungstenBut you don’t necessarily need external lights, in fact, natural light is often better. Position your computer in front of a light source like a large picture window. Make sure there is NO light behind you, like a window. Light behind you will confuse your camera. It will try and expose for the brightest point in the frame, which will result in you appearing dark and in silhouette. Instead of looking light and bright, you will will look like a confidential informant like your accustomed to seeing on Dateline, 20/20 or the local news.

4) Camera Positioning. Your webcam would be in line with your eyebrows and angled slightly down. This will make you look slimmer and remove those unflattering angles like from under your chin. If you are using a laptop, use a shoebox, milk crate or something similar to raise your laptop slightly above eyebrow level. Remember – ANGLE DOWN.

5) Colors. Wear dark colors. Wearing dark colors will naturally draw your audiences eyes to the lightest subject in the frame, your face. Stay away from wild patterns as they could result in something called “The Moire Effect”. Wild colors can also be a distraction. Ladies, that zebra outfit might be cute but on video it could look horrid. Remove your bling. Large hoop earrings, necklaces and bracelets are not only a distraction but the clanging will distract your audience and take a way from you and your message.

6) Body Positioning. Body language conveys over 80% of what we say. Fellas, ever have your wife/girlfriend cross her arms and say “NOTHING”, or “I’M FINE” when you ask her what’s wrong? Exactly. Don’t look down at the camera. Looking down conveys a position of dominance which may turn off some people. Sit straight up, look at the camera and deliver your message. Try not to fidget or sway from side to side. Try to stay in the center of the frame.

7) Engagement. Engagement is the art of being human. The best speakers, actors, politicians etc have mastered the art of engagement. We often feel like they are talking to only us. That’s the goal. Look at your camera and maintain eye contact. Looking away from the camera, even for a few seconds could be interpreted as a sign you are rude, intimidated or don’t really know the subject matter, none are good if you are trying to convey authority, confidence or professionalism.  If you must look away from the camera make sure you edit it out.

8) Turn Them Off. Turn off ALL programs on your computer not absolutely necessary for creating your webcam video. I’m talking about email, Safari, Chrome, Firefox, Explorer, Zipforms etc. Running multiple programs will slow your computer down and could result in making your computer jittery, resulting in audio sync issues or streaking. I recommend you not only shut all programs down but also, restart your computer before hitting record.

9) Camera. It’s 2016, why are you using the built in camera in your 5 year old desktop or laptop? There are much better options available. I recommend you use an HD webcam. I use the Logitech C920 (mac), if you are a PC, another good option is the Logitech C910. Other good alternatives are the Logitech C615, Brother NW-1000 or HP 4310. Some of these are less than $100 and will increase your production value immensely. Do a Google search for “Best webcams 2016” for other options.

10) Audio. I’ve been shooting video since 2008. One of the best lessons I’ve learned is AUDIO is more important than VIDEO. Nothing will cause your viewers to go back on their browser faster than poor audio. I don’t recommend you use the built in speakers in your desktop or laptop. They were not designed for webcam videos. Purchase a good USB Condenser Mic. I use the Shure PG42 and/or Logitech G330 but other options include the Blue Yetti, Blue Snowball, Audio Technica AT, Samson G-Track or Samson Meteor Mic. Position the mic 3 feet in front of your mouth. Many of these microphones can be yours for less than $100. And you don’t have to buy them new either. When I first started out in video production I found my equipment on eBay. Do a google search for “Best Condenser Microphones 2016” for other options.

11) Webcam/Screen Capture Programs. If you’re not using a program like Bomb Bomb you will need a webcam or screen capture program. I use Screenflow and iGlasses or Camtasia Mac (mac only). For PC, Camtasia Studio and Cyberlink YouCam 7 or 8 are good options. All of these are paid. But there are plenty of free options out there. Some to consider are Splitcam, Yawcam and FREE Webcam Recorder. Mac users can also use Quicktime.

12) BE YOURSELF. I see some videos where the real estate agent is trying to be more professional than they are in real life. This seldom looks good. Use your hands for emphasis as you would in your normal language. Feel free to move in or move out. Be HUMAN. Remember, people do business with people they LIKE and TRUST, being yourself will help your ideal client build a relationship with you – the real estate agent that will hopefully be at their kitchen table executing a listing agreement or purchase contract soon.

13) Rehearse. Before you click record, you should rehearse what you are going to say. You should have an agenda and a clear plan. Without a plan you will babble and ramble, appearing long winded and less professional. Get to the point of your video immediately. Consumers won’t care about you until you give them a reason to. Open up with who you are and what you are talking about today immediately. Each webcam video should be about a separate subject. Don’t try and squeeze the buying process and the selling process in the same video, separate them. You can’t use a script in a webcam video because it will look like you are reading – the kiss of death in video. Instead, prepare a short bulleted list of the points you want to make. Preparing a bulleted list will allow you to elaborate around your subject making you appear more engaging and authentic.

14) Length. When you are starting out, you should keep your videos short, 1 minute or less is a good starting point. It’s asking a lot of someone, that may not know you well, to watch a 5 minute video. The attention span of the consumer is small and shrinking every day. You can make longer videos, and your ideal client will watch them, when they see you as an expert in your field. But you need to get there first. Start small, build your confidence and your list. Some of my best and most engaging videos are over 30 minutes, but these are people that have opted in to the content I create, subscribed to my YouTube/Vimeo Channel or purchased my real estate video marketing course.

15) Is it WORTHY? Many real estate agents fall in love with new technologies without considering what that technology is best used to convey. Just because you can make a video doesn’t mean you always should. I recommend you save your webcam videos, and any video for that matter, for only the most video worthy subjects. If you make too many videos that don’t offer tremendous value to your list, sphere of influence or database you run the risk of alienating the very people you are trying to engage. Sometimes a text message, phone call, Facebook message or email is best used if you are simply saying “hello”.

16) Edit. I know I said 15 Tips, but the 16th should go without saying. Edit your webcam videos. None of the 1000’s of videos we’ve created go without editing. You will make mistakes as do we. When you do, simply edit out that blank stare, mis -pronounced word, incorrect statement and occasional swear word. Use lower thirds text to emphasize the most important aspects of your video.  If you are a client of HMC, you can send your videos to us for professional editing. We can lighten up your video, add a video bumper, add lower thirds, logo sand music where appropriate for a low rate.  We can also add B-Roll footage of your listings, team video, green screen etc to further increase the production value of your videos.

Using our 15 Pro Tips For Great Looking Webcam Videos will help you create better webcam videos. Videos that will help present you as an authority in your space, videos that will help you extend your reach and ultimately build your brand. I’ve learned over the years, 3 words – CONTENT IS KING. Create great, valuable, unique content, in a professional way, syndicate it to your email lists, social networks, optimize it for search engines like Google and YouTube  and you’ll be amazed with the results. Just starting to in real estate video? Check out our FREE Hub Media Company video ebook

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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