Video Embedding | How To Find, Customize and Add Your Video Embed Code To MLS

How To Find and customize your video embed code
How To Find and customize your video embed code
In order for your UNBRANDED video to play inside the Multiple Listing Service you will need an HTML code. At the time of this post we are hosting our videos on Vimeo. Below is a tutorial that will show you how to find the embed code as well as how to change the code to allow your video to be larger inside your listing.

How To Find And Customize Your Embed Code For MLS

You can make the embed code as large or as small as you would like. If you have any questions or challenges please call, fill out the form below or email us and we will be happy to walk you through it.

How To Add Video To The Multiple Listing Service

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Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing Tip #1 – Have A Script

real estate video script
The Happy Dance – Amy Jones (produced by Hub Media Company)
Are you ready to leverage video in your real estate business? I sure hope so, those real estate agents not using video to market themselves, their listings, convey information and differentiate themselves run the risk of being left behind. No seriously. Don’t believe me? Wait until you lose a listing to an agent that uses video to market their listings. Wait until you lose a buyer or seller because another agents community video demonstrates their knowledge of the area – establishes them as the expert, instead of you. You just wait… It will happen. I guarantee it.

So, now that you are ready to use video in your real estate business, I have a tip for you. In fact, this tip is one you can build on as you leverage other types of video in your real estate business, whether it be a listing video, community real estate videos, subdivision videos, lifestyle real estate videos, green screen real estate videos, white board or talking head. The tip – have a script.

Did you know your body language says more about you, your confidence, your expertise, your BRAND than anything you could ever say? Yep – it’s true. Body language conveys 80% of what we say. You married? This sound familiar…..

“Honey, I would like to go out with the fellas this Friday, I know it’s our normal date night but it’s just this one time”.

Wifey crosses her arms, tweaks her neck to the side and says it, “that’s fine”. Is it really fine? HELL NO! Go out with your friends and you likely won’t hear the end of it for some time.

When using video in your real estate business you first need to understand this – video is the delivery method. Video is your coffee cup, what really matters is what’s inside the coffee cup. The Starbucks, the Einstein’s the Dunkin Donuts – Joe. What matters with video is not the quality of your video, the lighting, how cute you are, what matters is the message. The content.

To be seen as an authority on something, anything, your message needs to be on point. Your message needs to solve a problem, provide valuable information, your message needs to be of value. Your message needs to be scripted. I started using video in my business back in 2008, I’ve worked with enough real estate agents to know, not using a script is like inviting “Murphy” to show up. Oh and he will – in full force.

When creating a script I encourage our clients to first make bullet points that address what the video is about. The nuts and bolts if you will. The information your video absolutely needs to convey. Then I suggest they write conversationally around those points. Ultimately, the script is creating a story for the viewer. It’s painting a picture, one they can hopefully identify with.

I can easily tell when a real estate agent is not using a script. So can you. They look away from the camera. They look down and to the left as they think of what they will say next. They fidget. If sitting their chair will sometimes spin back and forth uncontrollably, there will be more “um’s and uh’s” than you can count. They talk way too long or really really short – because agents that don’t use scripts don’t know what they will say next, they are typically unaware how long or short their message is. It’s actually not uncommon to hear an epic run-on sentence that seems like it will never end (I love these) :-) .

All of the above is disastrous for your branding. All of it says more negative that positive – about you. It rarely conveys confidence which is arguably one quality any buyer or seller would want in their real estate agent when conducting the largest financial transaction of their lives.

A script is not something you need to memorize, although it is certainly helpful. At Hub Media Company, we provide the best cameras, audio, graphics and editing and ya know what else we provide? TelePrompTers. Hooray! Our clients can sit back, relax and read their message with confidence knowing their message will stay on point.

So, are you a real estate professional, in Phoenix, ready to leverage video in your real estate business? Fill out the form below. Let’s talk…

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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31498 N 129th Drive Peoria AZ | Vistancia Home For Sale

Welcome to 31498 N 129th Drive Peoria AZ. Just minutes from the hustle and bustle of the city life you will discover one of Peoria’s most exclusive communities – Blackstone Country Club. Blackstone Country Club is located in Peoria Arizona. The private guard-gated entry, and beautiful views of the Sonoran Desert will beckon you to come have a closer look.

Whether your eye is captivated by the natural desert setting or the jaw-dropping views of Jim Engh designed golf course that has also been ranked #2 Private Golf Course in Arizona by Ranking Arizona for 2014, Vistancia Village at Blackstone Country Club will stir your sense of style and appeal to your need for luxury! This Tenita Model by T.W. Lewis will have you falling in love! Beautiful curb appeal with a paved walkway leading to the courtyard which includes a one of a kind custom iron entry gate. Just the beginning of all the

31498 N 129th Drive Peoria has premium amenities that include 3,119 square feet, 4 bedrooms, and 3 bathrooms. As you enter the 16-foot rotunda entrance you will see a very spacious formal living and dining room which leads to an open great room! The gourmet kitchen of 31498 N 129th Drive Peoria AZ boasts custom tile backsplash, gorgeous granite counters, a plethora of cabinets, and fully loaded stainless steel appliances! The Blackstone Country Club also includes new custom 4” Plantation shutters throughout, and a top of the line wireless home security system! The master bedroom of 31498 N 129th Drive Peoria AZ is spacious for any sized furniture with an oversized walk-in closet, snail shower, raised vanities, and tiled tub! The laundry room includes upgraded cabinets and front loading washer and dryer! Backyard is lovingly maintained and features a large covered patio, which overlooks the lush landscaping and grassy area! A side exterior service door leads to the large 3 car tandem garage with epoxy flooring throughout! Owner spared no expense on this home! View it today!

But don’t take my word for it, check out the FULL HD video of 31498 N 129th Drive Peoria AZ below.

For more information about 31498 N 129th Drive Peoria AZ or other homes in Blackstone Country Club for sale please call or simply fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Marketing | Most Effective Types Of Real Estate Video

Most Effective Types Of Real Estate VideoYesterday I received a call from a real estate agent in Texas. His question? What are the (best) most effective types of real estate video?

This is a great question. Much like other things; cars, televisions, real estate agents, they are not all created the same. Some cars, televisions, real estate agents are more effective, more beneficial, more cost effective than others.

I started using video in my business back in 2008. It changed my business. It will, if used effectively, change yours as well. With over 2,000 video’s created, over 1,000 subscribers to my YouTube channel and over 500 videos on my YouTube channel I’ve learned which types of real estate video are the most effective and more importantly – why. I’ve listed them for you below.

Most Effective Types Of Real Estate Video

  1. The Listing Video. When I say “the listing video” I am not talking about the video of your new listing shot with an iPad or iPhone. I’m not talking about the video that is so shaky the viewer feels sea sick while watching it. I’m not talking about the listing video shot on automatic exposure that looks like a nightclub as the light changes from light to dark back to light. No. When I say listing video I am referring to a professional video, a presentation if you will, by you the real estate agent to the consumer. A listing video that opens with something like

    “hello, and welcome to Val Vista Lakes, I’m Stephen Garner and today I would like to take you on a tour of this 3,200 square feet, 4 bedroom , 4 bath home in the heart of Gilbert, Arizona. Close to shopping like AJ’s, Trader Joe’s and great Gilbert Schools, you are going to love this home. Let’s take a look”.

     This type of video is effective because it highlights the product the consumer is most interested in – the home.  Because the agent is in the video, the consumer can begin to build a relationship with them. They can see how knowledgeable and passionate the agent is about their new listing. Some of my clients have picked up new listings from these type of listing videos because the buyer often has a property to sell. They can feel how powerful this type of video is and now they want it used on their home. Listing Video Examples

  2. The Community Video. The community video IS NOT a video of a real estate agent narrating while driving around a community hanging their iPhone out the window or strapping a GoPro to their car.  No. a professional community video will educate and inform the consumer about the features and benefits of the community. Introduced by the real estate agent, story told from the consumers point of view, and starting with a question like

    “Are you looking for a master planned community in the Phoenix Metro area that has it all? Welcome to the master planned community of Ocotillo in Chandler Arizona. Ocotillo is made up of X amount of communities, with over X amount of homes, including condo and town homes, single family residential and yes – luxury. One of the reasons my clients love the community of Ocotillo is location to major employers like Paypal, Intel, Verizon, Bank Of America, Wells Fargo” etc.

    This type of real estate video is effective because in addition to educating the consumer, it establishes the real estate agent as the expert, the authority on this particular community. Every buyer wants to buy with the expert and the community video screams professional. Community Video Examples

  3. The Website Introduction Video.  While many real estate agents are rushing into real estate video, one of the least likely types of video to be seen is actually one of the most important, the website introduction video. The website introduction video welcomes the consumer to the real estate agents website and tells them, while showing them, what benefit the website will serve for them and how to use the website to its maximum benefit. This type of video is effective because it gives the real estate agent a face. When a consumer lands on a typical real estate agents website they really have no context for who the real estate agent is. Man? Woman? Professional? Not? This type of video sets the agent up for success as it gives before it receives. All to often, agents talk about how great they are  – ABR, CRS, GRI, e-PRO, TOP PRODUCER! This type of video is for the consumer, this type of video (if properly done) will save them time and money. Website Introduction Examples
  4. The Process Video. The process video explains (visually) the process the consumer is or will go through. Let’s take the buying process for example. This video explains from beginning to end, from the process of identifying a property that meets the clients needs to the close of escrow, what stages will occur and timelines for each stage. Stage 1. Identifying your needs. Stage 2. Identifying your budget, meeting with your lender. Stage 3. Selecting homes that meet your need. and so on. This type of video is effective because in addition to presenting you as a knowledgeable expert, it also takes some of the anxiety out of buying a home. The buying process can be intimidating. But knowledge is power. The more the buyer knows about the process they are working through, the less likely they are to become antsy or even work with another agent.
  5. The Testimonial Video. The Testimonial Video is exactly what it sounds like. A video of past clients talking about what it was like working with you. What problem(s) you solved. How you saved them time and or money. This type of video is effective because it’s not YOU talking about why you are great – this is seen as sales and most consumers don’t like to be SOLD to. As consumers we identify with each other though “social proof”. Social proof is what occurs when you buy anything from Amazon. Before you buy, you look at the number of stars and comments, what other consumers (who you don’t even know) thought of the product or service. We are swayed by what others that have bought the product or used the service before us thought.  This type of video can easily go wrong. If, it feels like the agent is trying to drag a positive review out of the past client it is a big FAIL. Instead of asking “How did I help you”, I find it is best to ask for “feedback”. By asking for feedback you are giving the consumer permission to speak freely about the experience of working with you. This is especially powerful when there are 2 people on video like a husband and wife as they can interact with each other. Wife – “Stephen was a pleasure to work with, wasn’t he honey? Husband – Oh yes, we have worked with other agents in the past and there was always something missing. Whether it be professionalism or communication, something just didn’t feel right. But working with Stephen was completely different”.  Testimonial Video Example

Takeaway

The old days are gone and video is clearly here to stay. Not because it is sexy but because the consumer is demanding it. There are many benefits of real estate video.  I train real estate agents, REALTORS®, title reps and attorneys from Australia to Canada and points in between through my Video For Real Estate Agents course, to understand that video is merely the medium, it is the delivery method. It used to be good enough to simply use video. Not anymore. Now your videos need to be of value to your ideal client.  It’s all about content and he (or she) who has the best content wins the game. All of the content in your previous marketing materials, postcards, flyers, door hangers , can (and should) be put on video. In addition to speaking a language the consumer prefers to receive, your videos have the added benefit of search. A properly optimized video is over 53x’s more likely to appear on page 1 of Google compared to text alone.

HUB Media Company is a full real estate video production company. We can bring the story of your listing, community, past clients and more to life. Ready to start? Please fill out the form below.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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The “Happy Dance”, Amy Jones Group

Real Estate Video Phoenix
The Happy Dance
We shot the “Happy Dance” on May 3rd in Chandler, AZ. It was the hottest day of the year to date – 101 degrees. On the blacktop it felt more like 120, H.O.T. HOT. We used the Canon Mark III and 2 lenses – Canon 24-70f/2.8 and Canon 16-35f/2.8

We started shooting at 8am. The first shots were of the Amy Jones Group clients. I shot the hands at differing apertures and shutter speeds looking for the right look.

To combat the sun we used multiple flag kits on C – stands and reflectors. These kind of outside shoots are challenging, especially in Arizona as the sun is HARSH. It’s a race against the clock, shadows become a problem as the sun gets higher in the sky.

The “dancing shots” were with an ultra wide angle lens, f/11 I believe. I took the camera and head up a 12 foot ladder, balanced everything as best I could on a piece of plank wood. Not the best scenario but it’s all I had to work with.

The aerial shots were with a DJI Phantom carrying a GoPro 3 Black. This video will play at the Chandler Crossroads location of Harkins Theatre’s for an entire year!

All in all, I think it came out pretty good. what about you?



Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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