IFTTT | Automate Your Real Estate Marketing

IFTTT
Automate Real Estate Marketing
Automate Real Estate Marketing. How awesome would it be to automate your real estate marketing? I mean who has the time? As a real estate professional you are already short on time – looking for new buyers, sellers, getting deals into escrow, keeping them there, office meetings, client and networking events, getting buyers prequalified, paying bills – and on top of ALL this, you still need to find time to market yourself AND spend time with your family.

Well let me help you with the marketing part. It’s called IFTTT or IF This Then That. TFTTT is not a new acronym for those in the coding world. They used this code to prompt something specific to happen IF something else happens. For instance, with auto responders – IF a payment is received THEN send THAT. THAT could be a login link, a registration link, an online course and more. THAT could be adding a name to a CRM with a drip.

IFTTT may sound intimidating but it’s not. A service called IFTTT can help you automate your world and your real estate marketing. How awesome would it be to Automatically thank someone for following you on Twitter or automatically upload your YouTube videos to your Tumblr or your WordPress website or Facebook or Twitter? How about adding a picture from your Instagram automatically to a Pinterest board or automatically loading your Facebook posts to your Instagram or vice versa? How about automatically posting photos from Instagram to LinkedIn? How about automatically uploading your latest Instagram video to your Facebook page? How about automatically tracking your hours or automatically saving receipts? You can even automatically trigger your phone to turn on WIFI when you get home to save money on your wireless plan or even help Alexa (Amazon) find your iPhone.

All of this is possible, with thousands if not tens of thousands of recipes (that’s what IFTTT calls them) with IF This Then That or IFTTT. And the best part, it’s so simple – and FREE. See video below for how IFTTT works.

IFTTT | IF This Then That | Automate Real Estate Marketing from HUB Media Company on Vimeo.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Content Marketing | Where To Find Real Estate Content

Real Estate Content Marketing
How To Create Content For Real Estate Marketing
Content is as they say KING. Real Estate Content is what consumers are looking for online when they ask search engines like Google, Yahoo and Bing a question. But not all real estate content is created the same.

The right real estate content can not only help consumers find you online, but also establish you as the expert in your niche – the area expert. The wrong real estate content will not only not be found online, but could also hurt you.

No one will care if you are the best real estate agent in the world until you give them a reason to. Gone are the days of the self promotion marketing, you know the “we are the best”, “we sell more homes than anyone” “the best brokerage”, “ABR, CRS, GRI, Top Producer, “Presidents Circle” etc. Consumers not only don’t know what that means, they only care about how you can help them. Which means real estate agents need to create the real estate content buyers and sellers are actually looking for.

The best real estate content – by far – is video content. Not only is video easier to consume, is shorter, easier to find online, emotional, but video also lasts longer than any other content marketing medium. I still get calls and emails about real estate content I created over 6 years ago. Not really possible with a postcard or flyer.

In the video below Stephen Garner explains what is the best real estate content for your real estate content marketing as well as where to find it.

Real Estate Content Marketing | Where To Find Real Estate Content | Hub Media Company from HUB Media Company on Vimeo.

Start creating content on a regular basis and you will see more traffic coming to your real estate website. More comments, likes and shares on your Facebook posts, more likes and subscribers on YouTube and ultimately more money in your pocket.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Video Uploaded To Facebook Gets The Most Engagement But Largely Underutilized By Real Estate Pros

Have you noticed your Facebook stream continues to explode with videos? The savvy real estate professionals, coaches, trainers and thought leaders certainly have. And they are capitalizing on it – big time.  According to the social media tool “Buffer”,

 

As part of their study, Buffer took a look at the number of engagements (defined as clicks, likes, and shares) that different types of posts received, on average, across Facebook on Twitter. As you can see from the chart below, video is blowing photos, links, and plain text posts out of the water on Facebook.

 

Video Gets Most Engagement On Facebook

It is important to note the metrics above are for videos uploaded directly to Facebook and not shared via other video hosting sites like YouTube, Vimeo, Wistia or external links to 3rd party websites etc. You can leverage Facebook video to extend or introduce your brand, educate and engage the consumer, market your listings, get more leads and ultimately make more money.

So what types of vides should you be loading to Facebook?

It’s important to note, while Facebook is a social sharing website, it is still the content that is king. I started using video in my title insurance business back in 2008, well before anyone else in the title industry space (nationally). I used video to differentiate myself from my competitors and it worked. What I didn’t post was video about why I thought I was awesome or why my escrow officers were better than anyone else’s or even about the financial strength of the company(s) I worked for. I came from a place of giving and posted videos that would be of value to my ideal client – real estate professionals. Topics included how to drive traffic to your website with video, types of video content & where to find it, video SEO, video syndication, video integration with WordPress, Twitter, Facebook, Pinterest, Blogging, Inbound Marketing, Hub Marketing, Activerain and so much more.

I amassed over 2,300 subscribers on my MyTitleGuy YouTube channel, 250,000 + video views and hundreds of leads from real estate agents and title companies around the country. You can do the same in your niche. But it’s all about the content you post. Why you are the best real estate agent is worthless to many consumers and frankly will be seen as salesy and, as consumers, we hate to be sold to. Why your brokerage is better than another is pointless as consumers don’t necessarily search for brokerages, in fact – 97% of consumers don’t see a distinction between real estate brands, it’s why your clients followed you when you left brokerage A for brokerage B. So while these things may be important to you, they are not necessarily important to your ideal client – buyers and sellers. The next time you see a real estate agent post something about their production take a closer look, I’ve noticed most if not all the engagement around it comes from other real estate agents, their vendors or their family.

Things you should be posting on Facebook include your cinematic listing videos, your community videos, lifestyle videos, how to’s like how to use your website to find the home of their dreams, how to discover the market value of their home in TODAYS market, the buying process, the selling process, your marketing plan, things to watch out for when buying a home, community or subdivision profiles, new builds, client testimonials, local business profiles, local school information, local and major employers, tax information, local market updates and so on. You don’t need to sell yourself with this type of content as the content you are sharing should clearly identify you as the authority in your space.

What you can take from the info above is that video represents a huge opportunity for visibility, brand awareness and ultimately engagement – particularly on Facebook. So if you’re not posting video on Facebook, either professionally produced, live or pre-recorded, you’re seriously missing out!

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Instagram Edit’s Now Available | Hub Media Company

Instagram Real Estate Videos
Instagram Edits Now Available
With 500 Million active monthly users and 300 Million active daily users, Instagram is the fastest growing social media platform. Instagram is growing so fast, it has increased its users by over 23% in the last 6 months. 27.6% of the U.S. population uses Instagram so shouldn’t you?

Instagram can be an integral part of the forward thinking real estate professionals marketing plan IF you know how to leverage it.

Facebook, once the end all be all for millennials has been eclipsed by Instagram. In fact, many millennials (AKA first time home buyers) have stopped using Facebook to communicate now that mom, dad, grandma and grandpa have taken up the largest social networking platform. But as their kids have kids and other life events it’s only natural to assume mom, dad, grandma and grandpa will naturally migrate to Instagram as well.

Instagram used to be exclusively photos but over time it has adopted video. Originally allowing users to post short videos up to 15 seconds, Instagram had begun rolling out 1 minute thresholds to all users. Most real estate agents understand the significance of YouTube and Facebook, the savvy real estate professionals are leveraging Instagram to build their brands, extend their reach and drive traffic to their websites.

Effective immediately we have begin offering Instagram versions of your real estate videos. For an additional $25 we will edit your original real estate video and condense it to a 1 minute version for you to upload to Instagram. Below are some examples of our traditional real estate videos coupled with the Instagram edit.

Traditional Edit

8020 E Del Plomo Drive Scottsdale AZ from HUB Media Company on Vimeo.

Instagram Edit

8020 E Del Plomo Drive Scottsdale AZ INSTAVID from HUB Media Company on Vimeo.

Traditional Edit

16224 E Kingstree Blvd Fountain Hills AZ from HUB Media Company on Vimeo.

Instagram Edit

16224 E Kingstree Blvd Fountain Hills AZ Instagram from HUB Media Company on Vimeo.

If you would like an Instagram edit of your video please let us know when placing your next video order.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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“Why Do Real Estate Agents Take Such Horrible Photos?” | Oh SNAP!

Bad Real Estate PhotosFile this one under RANT…

Sooo, I’m sitting here editing a property video when I hear the familiar “ding”. It’s a Facebook message from one of my Facebook friends. No I don’t mean that as an insult – she really is a friend, not someone I don’t really know but we’re friends – on Facebook. Her question – one I’ve heard many times before – “why do real estate agents take such horrible photos?”.

Her comment:

Hi! How are ya! I’m sending you a message cause we have some mutual friends and it isn’t common knowledge, but my family is moving to Chandler or Gilbert. So I’ve been on Zillow and Redfin a lot lately and I wanted to tell you some of the pics I’ve seen in these listings are horrendous and made me think of your company. It’s clear as day why some of these gorgeous homes down there have been on the market for 100+ days when the lighting is awful and the family’s belongings are all over the place instead of staged to sell. 🙈 It makes me want to say, “Hey, your home isn’t what my family needs, but call this guy. He’ll fix your pics/videos.” Lol

I chucked. and then I cried. For their clients.

I mean, if they only knew what they are doing to their clients – hopes, dreams – let alone financial wellbeing by publishing horrible photos.

Look, I get it. Everyone wants to save a buck, but photos, scratch that – professional photos IS NOT the place to do it. It’s 2016. The consumer, regardless of their age is now digital. We are ALL digital citizens. We do everything online. Shop. Date. Socialize. Criticize. Research. Watch movies. Listen to music. We even order our groceries online. And of course we look at houses online too.

The last “official” stat I heard from the National Association of REALTORS® said 47% of consumers start their home search online. But I think that’s way too low. I think it’s more like 98%. I mean, I don’t know anyone that would look at a magazine or newspaper for a home – do you? We all go online. Like it or not – Online is where your first showing will take place. NOT when they get to the house. In fact, those iPhone pictures you took, the ones with you in the bathroom mirror, the ones that are overexposed or underexposed, blurry or diagonal, the ones with tooth brushes and other personal hygiene products in the bathroom or clothes thrown around the house or even a kid still sleeping in the bed (no I’m serious I’ve seen this) are not helping you. You know who else they aren’t helping? Your client. The seller that hired you to sell their home. The seller that is paying you big $$$ to get traffic and ultimately a buyer to their property. There is a direct correlation between increased days on market and a lower sales price.

But here’s the thing. Consumers are visual. We buy what we can SEE. We want what we can create an emotional attachment to. I don’t care how great the Wolf, Viking or Sub Zero appliances are – how shiny the Onyx or Marble kitchen is – how amazing the view is – if the consumer can not SEE them – there is no emotion. And sales 101 – we buy EMOTIONALLY and justify RATIONALLY – LATER.

It’s not like photos are all that expensive either. There are plenty of companies here in the valley that will HDR your listing for less than $150. $150! Where else can you invest $150 and possibly get $3,000, $6,000, $10,000 or more in commission back in return? But to make matters worse – it’s not about you. It’s about your client. They want to sell their home. The home their kids were born in. The house their favorite dog died in. The first house they got married in. To do this they need marketing. Scratch that. They need GOOD MARKETING and those iPhone pictures are the exact opposite.

I’m not writing this because we want to do your photos – we don’t even do photos. We do video – and that’s a whole other story but I won’t go there right now. Ok I will (slow down on the Facebook live from your latest listing, you’re making people dizzy)

By publishing horrible photos, you’re not just hurting your client- you’re also hurting yourself – your BRAND. Everything you do online either brings the consumer closer to you and your brand or pushes them further away. Your marketing, like your lender, your title company, your home inspection guy, is an extension of you and the level of service you provide. So, what is it saying about you?

I used to feel bad when I showed up to shoot a video of a listing and another agents sign (that lost the listing to our client) was still in the yard. But any remorse I felt was quickly removed when I saw the photos on the black and white flyers, on standard printer paper (if there were any in the flyer tube). Your first showing is happening online. And your past listings are easily searchable on Zillow, Redfin and others. Those horrible photos could come back to haunt you later and you won’t even know it. A seller considering your services will see your pictures and make an immediate determination – “do I want my house marketed like this?”. I’m betting the answer is – nope. What’s the craziest thing you’ve seen in an agents listing photos?

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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