Real Estate Video Production Phoenix

Community Real Estate MarketingLet’s play a game. Take your REALTOR® hat OFF and put your CONSUMER hat ON. OK, now that all those REALTORS are gone let’s talk about your experience as a buyer, as a consumer. Ready?

OK, you are married, you have 2 kids and work a 9-5. You live in an apartment. Your wife has just told you the good news – You’re having another baby! Isn’t that GREAT!?? While the emotions of “OMG what are we going to do!?” go rushing through your head you have a moment of clarity – this 2 bedroom apartment is too damn small. It was OK, when you only had TWO kids, they could share a bedroom, the bunk beds worked great but with a 3rd baby on the way you need a new crib! Literally and figuratively.

It’s been a few years from the housing meltdown in Phoenix, when the world seemed like it was caving in on itself,  you’ve come a long way from that. Your spouse was laid off, you lost your home to foreclosure as did many of your neighbors. You’ve learned your lesson, you could have bought another home last year but you wanted to wait, there was no rush. Well, there is now.

After the kids go to bed you grab the laptop and meet at the kitchen table, this is where all the important decisions are made, tonights important decision: a new house. You quickly go over the “must haves” and the “like to have”. 4 bedrooms made the “must have”, 3 car garage landed on “like to have” as did pool, walk-in closet and large yard.

Now that your list is made, you, like over 90% of consumers head online – to a search engine Google, Yahoo, Bing or 3rd party aggregator like Zillow, Trulia, REALTOR dot com. Your first search returns over 100 homes in the area that could fit the bill. You bypass the paragraphs of meaningless text “honey stop the car!” and “pride of ownership” and head straight to the pictures, why read anything about a home for sale if you don’t like the way it looks right?

The pictures are all over the map. Some are too dark, some are too light, some have the real estate agent IN the bathroom mirror holding a smartphone glowing because of the flash, some are orange and look almost 3D – too much HDR. A few even showed sleeping kids in the beds. Real estate pictures are so random, “why do real estate agents take such bad photos?” you think as you shake your head in disgust.

 

Don’t real estate agents know how important good pictures are? The picture IS the first impression. You skim from listing to listing looking at the pictures. Then you see it. It’s like a mirage in the middle of the desert. What is it? A VIDEO!


If pictures are awesome, a good video is EPIC! You feel like you are there at the house. You find yourself looking at the living room thinking “our couch could go there”, the granite countertops, the master suite. You begin to imagine what it would be like to live in that home. Maybe this house is for you, maybe its not – one thing is for certain though – you are now looking for homes for sale WITH VIDEOS.

Put your REALTOR hat back on. Dont you owe it to your sellers to provide this kind of professional marketing? NATIONALLY, less than 12% of real estate agents are using video in their business. Unfortunately this 12% factors also includes those agents walking around a home with an iPhone or iPad narrating as they walk throughout the home, in reality that 12% is more like 1% doing it right. Professional cameras, audio, titles, transitions, branding, story in FULL HD, 1080p.

This is what we do at HUB Media Company, we create cinematic HD real estate tours that bring your listings to life. NAR reports

“73% of sellers report they would list with a real estate agent that would use video to market their property”

 

You can expect this number to increase significantly. There are many benefits of using video in your real estate business. Not only will you differentiate yourself from your competition, you will get found online and keep visitors on your website longer. The above real estate video is an example of an UNBRANDED video for use in the Multiple Listing Service, below is a compilation of our branded tours.



We will make your listings and your marketing POP, contact us today to schedule your next real estate video.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

 

 

 

 

 

 

 

 

 

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

More Posts

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

Real Estate Video Phoenix | 9 Reasons Why Every Real Estate Listing Should Have A Video

Real Estate Video Phoenix
Reasons Why Every Listing Should Have A Video

I got a call the other day from a real estate agent in Florida. His question: “Stephen, should I bother making a real estate video for my lower end listings?”

I remember way back in the day when I used to get questions from real estate agents like “should I use video?”, I don’t get those so much anymore (thankfully) which tells me the real estate community is FINALLY catching on to the value of leveraging video in their real estate business.

What I told him and what I will tell you is this: “YES! You should make a video for every one of your listings!”
I’m not sure where it came from but for some reason there is this notion that real estate video is only for LUXURY properties. Over the years, I’ve shot my share of luxury properties, from Paradise Valley to Scottsdale, Cave Creek to Queen Creek. If I helped to further this myth, “video is only for LUXURY properties” I apologize. NOTHING could be further from the truth. In my opinion, video should be used on ALL of your real estate listings.

A few years ago, it used to be good enough to just “do” video. Those days are over. Now real estate videos need to have some VALUE for the consumer. What a property looks like, what a property FEELS like, the floor plan are all of value – to the consumer.

If I was a real estate agent I would make a video for EVERY listing, regardless of price. And here’s why…

9 Reasons Why Every Real Estate Listing Should Have A Video

  1. IMAGINE THAT. Regardless of the price range, a good real estate video will help a buyer mentally move into the property. This will increase the likelihood of a showing and ultimately a sale
  2. INCREASED VISIBILITY. A good real estate video will increase the likelihood of, not just the home, but THE REAL ESTATE AGENT, of getting found online. Video is 53 times more likely to appear on page 1 of Google compared to text alone
  3. COMPETITION. Video will help real estate agents compete with 3rd party aggregators like Zillow, Trulia and REALTOR dot com. These are some of the websites that steal your traffic and your leads. The optimize a RETTS feed from your MLS to get their website found online BEFORE yours. BUT! They don’t have an answer for video. You can take back some of your web rankings as you are here locally. You can create hyper local video content (your listings) they simply cannot.
  4. STAND OUT. Video will differentiate you from your competition. Let the other guys do their standard postcards and flyers, sports schedules, newsletters and door hangers – while they are part of a strategy – THEY ARE NOT THE STRATEGY! You can use direct mail to drive the consumer to your videos. Of course, those videos will be on your website, where the consumer can search for homes and learn more about you.
  5. PERSONABLE. Video will help you show up as more of a PERSON instead of a SALES PERSON. People do business with people they LIKE and TRUST. This is another benefit video can do because the consumer can SEE your body language. They can SEE you know your stuff. That you are passionate about their home and your business.
  6. BRANDING. Video will help you build your personal brand.
  7. SPEED. Because video is FAST, you can convey more information in a shorter period of time, keeping the consumer engaged
  8. WEBSITE TRAFFIC. Video ranks better than websites. Google LOVES video. The more videos you have on your website the more traffic Google can send to them.
  9. EMOTIONS. Video uses more of our emotions. Emotions are imperative in any sales process. Haven’t you noticed all these retailers trying to appeal to us through our desire to be someone else? Like someone else?

Of all the reasons to have a video for every listing, none of them have anything to do with price. Take a look at the video below.



Now, answer the following questions.

What was the first name of the listing agent?
What subdivision was the property in?
What color was the front door?
Did the property have a pool?
Were the appliances black or stainless steel

The fact that you can answer any of these questions proves my point. Video conveys more information than any other medium.

The real estate agents that are using video in their business CORRECTLY are killing it. They are walking out of listing appointments victorious, even in the face of better known agents. They are getting found online. Their phones are ringing. We can help you do the same. Order your video today.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

More Posts

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube