Real Estate Video Arizona | How To Pre-Market A Home With Video

It seems like EVERYONE is in a hurry. Look, around, everyone is looking down at their phones. It’s like people don’t even talk to each other any more and everyone is in a rush to do something. Get here. Get there. 10 minutes ago. This rush is to do things is happening everywhere, even real estate – and it’s likely costing you business.

The Golden Rule

Ask anyone who has been in real estate for any period of time and they’ll tell you LISTINGS are the life blood of real estate. LIST TO LAST they say. And it’s true. It’s the Golden Rule – He who has the GOLD rules and the gold in real estate is listings. Yet so many agents that take a listing are in such a hurry to get it on the Multiple Listing Service. Why?

Two Perspectives

When I look at real estate marketing I see it from two different perspectives. The agents perspective and the consumers. Looking at things in two different ways has helped me understand the consumer and how they search as well as help our real estate partners. Looking at things from the consumer perspective, I can see why the agent wants the property in the MLS immediately – to get the buzz going. To get interest going. To show the seller they made the right choice in hiring you. To get the property SOLD. But in my opinion, this is probably the least effective action to take.

The Art Of Pre-Marketing A Home

If I was an agent that just took a new listing I would not put it on MLS. At least not yet. I would do some pre marketing to build up the demand as well as get leads – more listings. I would get a professional video created for the listing, and I’d put signs out, much like open house signs all over the neighborhood, only instead of “open house” they would say “HD Real Estate Video In Progress”. I know the neighbors coming and going would cruise by to see what was going on. They’d see me, out front with a videographer which would naturally lead to questions like – “is this property going up for sale? How much? What are you doing? To which I would answer – “Yes it is, We have not decided on a price yet and, we use video to market all of upon listings – if you’d like to give me your email address I would love to send it to you when it’s done”.

Let The Pre-Marketing Begin

Then, when the video was complete I would put a for sale sign with two sign riders. One custom and one not. The custom sign rider would say “see the video at (website) and the other would say “coming soon”. Then I would do my pre marketing before entering the property in the MLS. That pre marketing would include an optimized blog post, a direct mail blast to the neighbors letting them know the property is coming up for sale and this is their chance to see it – kind of like “choose your neighbor” AND where they could see the video of course. This would get the neighbors talking. There is always one person in each neighborhood that LOVES to gossip, knows everyone and everything. They’ll find your pre-marketing – I guarantee it.

All Roads Lead To Rome

All the traffic generated from the pre-marketing would be sent back to Rome. My website. Your website IS your storefront. Your website is where the consumer will learn more about you and how you can help. I would send the traffic to a specific page on my website that would not just house the video but ALSO talk about my awesome seller marketing. Why sellers choose me or my team. I’d have all kind of video statistics there like “listings with video receive 400% more activity”, “video is 53x’s more likely to appear on page 1 of Google”, “80% of consumers look for a video on YouTube, Facebook or Google” and so on.

They’ve Never Seen An Agent Like You Before

Then I would offer a free home valuation and a link where the consumer could watch my “about us” team video. Where they could watch my video testimonials of other satisfied sellers, where they could see my other property videos and community videos if I had one. ALL of this marketing help clearly establish myself as something they had never seen before. And it’s true. Most real estate agents are horrible at marketing.

Open House

Now that your pre-marketing is in full effect, it’s time to hold the house open. The normal stuff will do here – cookies cheese, whatever but this is where you add something new. The video. Get a portable HD TV from Costco or wherever and play the video on the TV DURING the open house. The neighbors walking in will think it’s HGTV, Property Brothers or Flip This House but it’s not. It’s you. They’ll look at the TV and then you, you and then the TV with a puzzled look on their faces – you’re on TV they’ll think, or the house is on TV – but it’s not. They have already started to mentally move in to the property and are blown away by the video quality and they want it on their properties. This is where you tell them “we hire a professional videographer to market all of our listings, it’s (insert high price) but we take care of the cost of you list with us”. BOOM.

Hold It Back…

Now that my pre-marketing is in progress, I would hold the property back from MLS for one week and build up interest and demand. Then, on day 7 – open that bad boy up. By day 7 there should be a list of people that want to see the property, these people likely have a home to sell. And now that they have experienced my pre-marketing, the buzz, the video, great photos – they want that too. Wouldn’t you?

Ready to practice the art of pre marketing? It all starts with a great cinematic HD video that will help the consumer mentally more into the property… film out the form below or call us today. Let’s talk.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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How To Stand Out From The Crowd | NAR 30 Under 30 | Lisa Roberts

NAR 30 Under 30
Lisa Roberts NAR 30 Under 30
There are many celebrated titles in real estate. Let’s see, there is the ABR, CRS, GRI, CDPE, CNE, ePRO, Top Producer, Presidents Circle and on and on and on. One thing real estate is not light on is titles. While some title’s mean very little, like “Top Producer”, others are celebrated for their knowledge and/or achievement.

One of the celebrated titles in real estate, one that screams – you have arrived – is 30 Under 30.

Other industries have long celebrated their up and comers. Forbes, The New Yorker and Fortune have their 30 Under 30 that celebrates the up and comers, the movers and the shakers the ones to take notice of. Managed by the National Association of REALTORS, NAR has their own 30 Under 30 with the same principle – real estate agents from around the country that are expected to do great things. 30 Under 30 is a big deal in real estate, one that some agents go all out for. Real estate agents like Lisa Roberts with RE/MAX Excalibur in Scottsdale Arizona.

As we speak, thousands of real estate agents from Florida to Vancouver are finalizing their applications for the coveted 30 Under 30. The standard application in years past is a written one, this year applicants were encouraged to submit their applications via (drum roll please) – video. A quick search via YouTube for 30 Under 30 Applicant will return “selfie” style videos other applicants have submitted as well as a few that hired professional videographers. The consummate professional, Lisa came to Hub Media Company for help with her 30 under 30 video. One thing was for sure, Lisa wanted something different. Something that told a story. Something that would separate herself from her competitors – just like 30 Under 30.

Lisa came to our Tempe, AZ studio where we helped her tell her story. She was sure what she wanted, something that would make her look like the rock star real estate agent that she is. Her intro was shot in our green room, not green screen, in television and radio, a green room is the spot where final preparations take place just before the talent(s) go on stage, our green room is our war room. B roll shots for Lisa’s 30 Under 30 video included her office at RE/MAX Excalibur in Scottsdale, her title company – Empire West Title, an active sellers home in Ancala as well as a few other locations. Lisa must be a rock star judging solely on how her sellers, office and title company happily answered the call for their assistance – they killed it.

So without further ado – Lisa Robert’s 30 Under 30 application to the National Association of REALTORS®.

Video is a medium that we believe will become the industry standard for marketing, not just real estate marketing, video says so much more in a shorter amount of time than pictures or even text ever could. Combine this with the fact that video uses more of our emotions and you can begin to see what a powerful tool “GOOD” video can be. While we have traditionally worked with the top 5% of real estate agents across the valley, we are starting to see newer agents retain us to tell the story of their listing, community, subdivision, team or even themselves. 2015 is the year real estate video goes mainstream.

Are you a Phoenix area real estate agent ready to leverage video in your real estate business? Reach out to us below, we’d love to bring your story to life.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Branding Strategy | Why Many Agents Fail At Personal Branding

real estate branding It’s a joke. A BIG FAT Giant JOKE. A joke that someone forgot to tell most real estate agents about. I’m talking about personal real estate branding, or real estate branding strategy, the way many real estate agents try and brand themselves and why most ultimately FAIL.

Changing Markets

I was a title rep for 13 years. I tell you this not to pat my self on the back but to show  I have weathered some storms. By “storms” I mean real estate markets. Let’s see… there was the traditional market, where there is an equilibrium between buyers and sellers also known as a “healthy” market. We saw this pre 2001 in Phoenix.

There’s the sellers market, that’s where you better come correct or don’t come at all. You know, where the seller dictates the price. Where the seller won’t pay closing costs or any other form of concession, where earnest money is “hard”, we saw this market in 2005 & 2006 here in Phoenix.

There’s the REO market, where all those mom and pop real estate investors, the ones that cashed in their 401K after investing in a $15,000 real estate course, got their butt’s handed to them. Where it wasn’t the buyer runnin thangs but the seller –  the BANK. We saw this in 2008,2009,2010,2011, and 2012 in Phoenix.

There’s the short sale market. Where sellers that found themselves “upside down” or “underwater” because of declining property values, asked the bank to accept less than was owed. We saw this is 2007,2008,2009,2010, 2011, 2012 in Phoenix.

Yes, I have seen my fair share of markets, and all through them I have heard real estate agents and real estate brokers talk about personal real estate branding.

Real Estate Branding Strategy

Over the years, I’ve had real estate agents contact me, asking questions about special business cards, flyers, single property websites, pictures, logos, shirts, wrapped HUMMERS etc to reinforce their “brand”. I laugh every time I hear it and for a while there the talk of personal brand disappeared, but now that we are again in a normal market, the push for personal branding has reappeared.

One thing I’ve noticed when talking to real estate agents about personal branding is many think they are their own brand. That they are somehow in charge of their brand, the protector of the brand and just because they say it or put it out there – it is so.

NOthing could be further from the truth.

If brand was in the hands of the real estate agent they would all be – “the best”. They would all be “top producers” they would all be “area experts” or “the best negotiators”, they would all be – RICH.

You can say you are this or that. You can have it printed on T-shirts and Polo’s, postcards and flyers, HUMMERS and Mini’s, coffee mugs or shopping carts, you can have it on EVERYTHING and it still means ABSOLUTELY NOTHING.

Why?

Because brand is in the eyes of the CONSUMER. Not YOU.

In fact, you have little control over your brand. Even with unlimited amounts of money, it’s hard to establish the brand you desire. Don’t believe me? Ask BP. British Petroleum or “BP” is spending hundreds of millions of dollars to improve its image after the train wreck that is the Gulf Oil Spill of 2010. They are spending hundreds of millions of dollars on prime TV spots, radio, banner internet ads, direct mail, public relations, they are leveraging EVERY method available to convince you, the American consumer, that BP cares about the Gulf. They are spending HUNDREDS OF MILLIONS OF DOLLARS and yet when you hear the initials B and P you immediately think of – OIL SPILL.

Brand Is DEMONSTRATED

You can’t just say you are the expert at this and that and have it stick. It’s not that simple. Brand is demonstrated not said. It’s hard to brand yourself in the real estate space where there are so many competitors, thousands of them,  that all appear to do and be the same thing – as you. In the eyes of the consumer, the real estate agent is a commodity.

Most real estate agents fail at establishing a real estate branding strategy not only because they say the same things as their competitors but they also try to serve the same markets as well. You can’t be a jack of all trades and succeed – not in real estate. If you want to build a successful personal brand you need to carve out a niche, in a specific geographic area, or process, and master it. Not condos but condos in central Phoenix. Not luxury properties but luxury properties in Arcadia. Not Investors buying in Arizona but Canadian Investors buying in Phoenix.

Real Estate Branding Strategy With VIDEO

Real estate agents that want to brand themselves should not only be talking about the brand they want to convey to the consumer, but also backing it up in their marketing with information the consumer would find value in. Statistics, facts, images, etc that don’t just support what the agent is saying but that clearly sets them apart as the expert in this area. One of the most effective ways to build a brand in real estate is to use non traditional mediums – like real estate VIDEO. What is different stands out – Purple Cow. With less that 2% of real estate agents {nationally} using video in their real estate business, and less than 1% doing it right, real estate VIDEO is an effective way to begin building a personal brand.

When it comes to branding there is another thing real estate agents can do,  it’s one of the easiest and hardest things most will ever do, especially in today’s hyper “I’m awesome” “all about me” “immediate gratification”  world we live in. – Be yourself.  In the great words of the great Oscar Wilde,  “Be yourself…everyone else is already taken.”

Being yourself is a guaranteed way to be different from your competition. Get personal. Open up. Ask questions It seems like many are afraid to be who they really are. Don’t be afraid, be you. Demonstrate your expertise, demonstrate your skills – negotiation or otherwise, demonstrate your abilities and the consumer will begin to brand you – as the expert in Chandler luxury properties, as the “Go To” real estate agent in central phoenix loft or condos, in the expert in commercial property . Real estate video can help you stick out from your competitors. Real estate video can help you DEMONSTRATE  your brand. Stop saying the same things other real estate agents say “search the MLS like a REALTOR®”, “Call for a FREE CMA” “Everything I Touch Turns To SOLD!”etc.

Start building your personal brand with listing videos of YOU introducing a property to the viewer. Start establishing your expertise by creating community or subdivision videos that talk not about you, like other real estate agents, but the community and why it is such a great place to live. Start demonstrating your brand with video by creating “How To” real estate videos that explain the buying or selling process, the mortgage process, the final walk-through, contract to close.  At HMC, we help real estate agents like you stand out from their competition, get found online, through the use of video. You ready to start building your personal brand? Fill out the form below or call us today.

 

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

 

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Phoenix Real Estate Video Company | My Next Chapter

Phoenix Real Estate VideoToday I have closed one chapter in my career and opened another. Today I am an entrepreneur, today I am a business owner. Today I started working exclusively for my own company – HUB Media Company, a Phoenix Real Estate Video Company.

My Background

As you may know, I was a sales and marketing representative for Driggs Title Agency. As a sales and marketing rep I helped my clients grow their business, and their brands, with the use of real estate video, all kinds of video. Listing videos, green screen, lifestyle, aerial, screencast. Video was my unique selling proposition.

My “hook” was simple – leave your existing title relationship, move your business to me and I will help you grow your real estate business – with real estate video. Some of the top producers in the valley took me up on this offer, many couldn’t believe these agents, many with LONG standing relationships, moved their business to the smaller title company I worked for. Me? I wasn’t surprised. I knew business people, given the opportunity to make a BUSINESS decision, would make it. And they did. Business. Is. Business. It’s not called FUN for a reason.

My Problem

My value proposition worked well when I got the escrows but as you know, the selling agent can’t always control the deal, which left me essentially out of luck for 50-60% of the videos I made. (Not a very good business decision on my part).

At the same time, I had numerous agents contact me about shooting videos for them that had no interest in changing title companies and/or escrow officers. So I was stuck, I could only maintain my business not scale it the way I wanted to.

My Solution

I realized shooting videos for escrows, I would only get half of the time (if that), was not going to work. So I decided I would be better served doing what I love on my own, outside of title. Am I scared? Sure, not getting a steady paycheck will do that! Oh and health insurance? Don’t even get me started there. But I am encouraged by the thousands of you that did exactly that to pursue your passion – real estate.

Our Partners

Our partners are Fidelity National Title and Lawyers Title. As industry leaders, part of the largest title insurance group in the world, their representatives offer some of the best business to business solutions to their real estate partners. Fidelity and Lawyers Title clients receive preferred pricing on our video and photography products. Who is “our”? Some of the top videographers and photographers in the valley. Professionals that work hard to create passion in their respective arts. Together we will soon have a 1,600 square foot video studio, centrally located in Tempe where we can synergize to create the best, most competitively priced real estate marketing products and services for you.

Questions?

If you have questions about the preferred pricing models our videographers and photographers have to offer you please reach out to your Fidelity National Title and/or Lawyers Title representative or simply fill out the form below. Oh and for those of you that have missed the marketing classes on topics like YouTube, WordPress, Content Marketing, HUB Marketing, SEO etc – they are coming back soon as well. Check back regularly as class dates are announced. I appreciate you all

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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Real Estate Video Phoenix| Should You Hire A Professional?

real estate video phoenixIf you are looking for Real Estate Video in Phoenix, you’ve come to the right place.  I’ve been in this business for a long time. When I say “this business” I am referring to the real estate industry – title insurance to be specific. I’ve worked with seasoned agents and newbies of all levels of production. When it comes to real estate agents, old, young, male, female, pro or newbie one thing rings true – they ALL want to save money, wherever they can.

Being a real estate agent is expensive. There are MLS fees, lockbox fees, broker fees, and fees upon fees. And that’s before an agent even makes their first sale. Of all the costs associated with being a real estate agent, one of the most important costs is marketing. In real estate school, real estate agents learn just enough to keep themselves (and their brokers) out of trouble but they don’t learn JACK about marketing themselves, online or otherwise.

One of the most effective ways to market real estate (and the real estate agent of course) is through the use of video. There are many benefits of using video in real estate. With technology advancing and costs coming down, hi definition cameras and editing equipment has never been more affordable than it is today. So, should you hire a Phoenix Real Estate Video Company  to shoot real estate videos? Below are some reasons why savvy real estate agents choose to hire a Phoenix Real Estate Video  professional for their video needs.

  1. Time: How much is your time worth? Learning something new takes time, hours, days, months – this is time savvy real estate pros would rather spend doing “dollar productive” tasks like taking listings, spending time with buyers, open houses, pop bye’s, etc than learning something like video that is not. HD Cameras and video editing platforms are everywhere today which can be very tempting for agents that want to control their marketing costs but shooting a real estate video can take hours. A 2,000 square foot house took me 3 hours to shoot when I started out and another 4 to edit – thats 7 hours for a 2 minute video!
  2. Cost: The cost of video equipment has certainly come down over the years but it’s still a sizable investment. A DSLR camera ranges from $600 on the low end to $5,000 on the high end. These cameras create HUGE HD files that cannot be handled or rendered by your average office PC. A good computer meant for video editing starts around $800 used, up to $5,000 new. You can have the best camera but what you put on it will determine the quality of your video. “Kit” lenses are not expensive but wide angle lenses certainly are, $500 on the low end to $2500 on the high end. And we haven’t gotten into tripods yet.
  3. Professional Results: Anyone can point a camera and press a button, but it takes a seasoned pro to get the results consumers want to see. Not shaky, over-exposed or under-exposed video, not orange or green, not boring or mundane but a video that really makes a property come to life. Think about the last product you bought because of a commercial. Would you have bought it if the presentation wasn’t professional? Probably not (and if you would you would likely want a more “competitive” price)
  4. Eyeballs: Real estate agents leverage video to get attention for their listings, their business, themselves; but that attention comes at a price – quality. Consumers have a very short attention span and will not invest any time in something that does not engage or stimulate them. Today, eyeballs go to the best content online – that content is often video.

Takeaway

A professionally produced video is your calling card, it is your brand. Not many industries are as saturated or as competitive as real estate. Savvy real estate pros can stand out from their competition by leveraging the power a Phoenix Real Estate Video Company can provide.

Contact Us

Thank you for your interest in HMC. We provide the highest quality business, commercial, event video productions, classes and services. We look forward to meeting you. Please fill out the form below or call 480.223.8113

Stephen Garner

Hub Media Company is one of the few media companies dedicated to real estate video marketing. We create beautiful cinematic real estate video tours, lifestyle, community/subdivision as well as green screen video. We have over 13 years experience in the real estate space working with some of the top agents in the Phoenix Metro area.

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